advertising, beauty, behind the scenes, campaign, catalog, children, fashion, fashion model, fashion photographer, fashion stylist, model, model agency, New York, NYC, photographer, studio, studio photography, styling, Wilhelmina

Fashion Catalog Photography

Wednesday evening.  Just completed my third day shooting for the early fall McCall’s Pattern Company catalog; two more days to go!  McCall’s creates patterns for home sewers to create their own clothing.  The company has a deep, rich history dating back to 1870! I had the pleasure of working in their studio and touring their catalog archives.  They have all of their past catalogs and is a real history of fashion and trends. A plethora of supermodels have graced the covers!

The amount of preparation and thought that goes into each shoot is really impressive.  I am honored to be entrusted to help execute the team’s vision while adding my personal style to each shoot. The art direction, styling, model casting, makeup/hair and organization is always on point.

It is a thrill to receive the catalog after it is printed.  I love doing photography for this client!

Since there is an embargo on the fashion images I can only show limited images I take specifically to share for social media.  I get approval from the fashion editor prior to posting.

Here are some natural light beauty images of models Sam Vrielink of Wilhelmina New York, myself with model Bamboo (Shine Ibu),  Lauren Macarro of State Management NYC, Karen cutting Lauren’s hair (not) and Anna Vorobyeva Wilhelmina New York in the makeup chair with makeup artist Dawn Brocco and fashion director Karen Duffy.

Can’t wait to shoot children’s fashion tomorrow!




advertising, advertising photography, beauty, behind the scenes, campaign, commercial photography, e-commerce, fashion photographer, hair, knitwear, Lookbook, makeup, makeup artist, NYC, photographer, photography, studio photography, style

Photography for NYC Knitwear Designer Label and Thread

I love working for New York knitwear designer Label and Thread!  They create beautiful sweaters, scarves and hats, are really great with styling the looks, book great models, and are really fun to work with.  We always use Andrea Wilson of Next Artists for hair and makeup. Andrea is extremely talented and a blast to work with. Her energy keeps the set jumping and her attention to detail makes sure each look is flawless. This season the client booked Dutch model Romy de Grijff from Wilhelmina NY. Romy is a stunning woman and a pleasure to work with.  She made my job extremely easy.

The day started off similar to most.  I arrived at the studio early to start setting up.  I like to be ready to shoot when the client arrives.  This way I am free to spend time helping the client with what they need to prepare for a day of shooting.  During the week another photographer had a job photographing food. My studio manager surprised us with a crate of assorted bags of tortilla chips. There were about 30 bags! Jokingly I asked him what about the guacamole? He came in with a bag of ripe avocados, onion, tomato and limes.  I spent the next 10 minutes making some killer guacamole for the crew and studio staff.  That was a first!

Unfortunately there was no tequila left over. Never too early for shots!

We had a really productive day of shooting.  Below are some of the looks from the F/W18 collection.  I am looking forward to seeing the images live on their website! If you would like to see some of our work from the current season take a look at

Romy and Andrea love my guacamole!


And images of the collection


activewear, advertising, advertising photography, charity, commercial photography, e-commerce, fashion, NYC, portrait, studio photography

When Photographer becomes Fashion Model, and Vice Versa!

For years I have worked regularly with sports and fitness, fashion, and lifestyle model Jam Murphy of Wilhelmina Models, New York. We have become friends as well.  Jam is an incredible model with a beautiful, open spirit. Besides modeling Jam produces music and owns a very cool lipstick brand Ice + Jam. Ice and Jam formulates amazing  products using replenishing ingredients with bold, fun colors to beautify and care for your lips. The company ethos emphasizes sustainability, health and personal empowerment.  With colors such as “Thank You Come Again”, “Lesbehonest” and “Ouch, Ouch, You’re On My Hair!”…

Jam asked me to photograph her modeling her in their new “Empower Your Lips” tee.  I was thrilled to say of course.  She wanted to have some of her friends model as well, but due to scheduling only she was available. After Jam finished being photographed, in  she tried to poach some male models from another shoot, but no luck.  She asked the studio manager if he would model, but Kenny is shy.  Jokingly I offered to model for her.  Jam jumped right on that and the next thing I knew I was on set being styled and photographed by Jam.

Below are screenshots from the Ice + Jam website.  The cotton tee is extremely soft, well priced, and a portion of proceeds are donated to

I may be no Jam, but I think I hold my own in this photo.  If you need a short, older male model, feel free to reach out!

NYC photographer fashion modelSport-Fitness-Model-Jam-Murphy-for-Lipstick-Ice-and-Jam

fashion, fashion photographer, fashion stylist, hair, makeup, model, New York, NYC

Take it to the Street

I love working in my new studio Located in Long Island City, just outside of Manhattan. It has a chill vibe, 4 great studios to shoot in, 2 with cyc walls. Another amazing draw is the gritty exterior with it’s industrial landscape.

On a beautiful October day stylist Andre Austin and I shot a quick test with a beautiful new face from  New York Model Management, Sammy Gardner. The talented Jonet Williamson provided hair and makeup.

Andre pulled a lot of the looks from DSquared2 and mixed it in with fashion elements to give a cool vibe.


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advertising, advertising photography, art, beauty, beauty photography, campaign, commercial photography, editorial photography, fashion, fashion photographer, fashion photography, Interview, jewelry, makeup, men's fashion, model, NYC, photographer, photography, portrait, studio photography

Huffington Post Article Featuring My Fashion and Beauty Photography

I am very proud to share a wonderful interview of me by Kimberly  E. Stone.  Her questions were unexpected and caught me a bit off guard.  I think they give insight into who I am, how I got here, and where I am going with my fashion and beauty photography as well as my life in general.  She did a nice job selecting which of my photographs to include.  Her edit gives a good feel of my body of work!

You can see the article by clicking on this Link:

Eric Hason’s Jaw Dropping Work

And check out Kimberly’s company POSHGLAM!

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beauty, beauty photography, commercial photography, editorial, editorial photography, fashion, fashion magazine, fashion photographer, fashion photography, hair, magazine, makeup, NYC, photography, studio photography, w/360

Estonian Girls Rule! New Fashion Beauty Editorial

I am pleased to share my latest fashion beauty editorial published in OOB Magazine, Paris. Its all about the braids and fun, irreverent makeup!

The shoot features model Kersti Niinemagi with Women/360 Management.  I love the fun, creative braids by hair stylist Damian Monzillo and amazing makeup courtesy of Margina Dennis.  Fashion stylist Asanti Austin provided the cool clothing.

To see the entire editorial click here!

Eric Hason Fashion and Beauty Photography NYC, New York hair, makeup, styling, catalog, advertising, lookbook, ecommerce

advertising, advertising photography, beauty, beauty photography, campaign, catalog, commercial photography, editorial photography, fashion, fashion model, fashion photographer, model, model agency, New York, Next Model Management, NYC, photographer, photography, studio, studio photography, styling

Beauty/Lingerie Photography

A recent shoot with model Lini Kennedy from Next Model Management, New York.  The team consisted of makeup artist Margina Dennis and hair stylist Monae Everett.  The photo shoot features lingerie by Gem Pickett.

I love it when my work is featured on the model’s online portfolio.

To see more images from this shoot visit the beauty section on my website:

Eric Hason beauty fashion editorial commercial advertising lookbook e-commerce NYC New York

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