advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, editorial photography, fashion photographer, fashion photography, footwear, location photography, model, Next Model Management, photography, Video

Behind the Scenes Video – Fashion Lifestyle Photoshoot

My friend Kenny Chan of Full Motion NYC shared a behind the scenes video he shot from my lifestyle fashion photo shoot for shoe client J/Slides Footwear.  We had a great shoot, meeting in Central Park 6:30 am on a beautiful June weekday morning.  I was surprised how busy the park was at that time; runners, dogs, cyclists, trucks making deliveries. In retrospect I am not sure why I thought Central Park would be quiet.

Our models were Kianna Stupakoff and Lily Jean, both from Next Models, New York. Although they never met each other, they became best friends, at least for that morning.

To see some of the still work and promo videos please visit the client website by clicking below!

J/Slides Footwear

 

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advertising, advertising photography, beauty, behind the scenes, campaign, commercial photography, e-commerce, fashion photographer, hair, knitwear, Lookbook, makeup, makeup artist, NYC, photographer, photography, studio photography, style

Photography for NYC Knitwear Designer Label and Thread

I love working for New York knitwear designer Label and Thread!  They create beautiful sweaters, scarves and hats, are really great with styling the looks, book great models, and are really fun to work with.  We always use Andrea Wilson of Next Artists for hair and makeup. Andrea is extremely talented and a blast to work with. Her energy keeps the set jumping and her attention to detail makes sure each look is flawless. This season the client booked Dutch model Romy de Grijff from Wilhelmina NY. Romy is a stunning woman and a pleasure to work with.  She made my job extremely easy.

The day started off similar to most.  I arrived at the studio early to start setting up.  I like to be ready to shoot when the client arrives.  This way I am free to spend time helping the client with what they need to prepare for a day of shooting.  During the week another photographer had a job photographing food. My studio manager surprised us with a crate of assorted bags of tortilla chips. There were about 30 bags! Jokingly I asked him what about the guacamole? He came in with a bag of ripe avocados, onion, tomato and limes.  I spent the next 10 minutes making some killer guacamole for the crew and studio staff.  That was a first!

Unfortunately there was no tequila left over. Never too early for shots!

We had a really productive day of shooting.  Below are some of the looks from the F/W18 collection.  I am looking forward to seeing the images live on their website! If you would like to see some of our work from the current season take a look at www.labelandthread.com.

Romy and Andrea love my guacamole!

Guac

And images of the collection

knitwear-catalog-photography-NYCKnitwear-fashion-photographer-nyc-e-commercelookbook-website-fashion-photography-NYCNYC-fashion-photography-hair-makeup

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beauty, beauty photography, denim, Jeans, lingerie, model, model agency, photography, Uncategorized

Fashion/Beauty with Wilhelmina Model Ana Marques

Early January I had the pleasure of working with model Ana Marques from Wilhelmina New York. The beauty team was hair stylist Monae Everrett and makeup artist Heidi Paul.  Love it when the agency uses my work for the opening picture of the model’s portfolio!  Ana was a pleasure to photograph.  I hope I have the opportunity to shoot with her in the near future!

Ana-Marques-Wilhemina-Fashion-model

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catalog, commercial photography, denim, e-commerce, fashion, fashion photographer, fashion photography, Jeans, Lookbook, men's fashion, menswear, Next Model Management, photographer, photography, studio photography

Denim and Outerwear Catalog Photography

Last week I had the pleasure of shooting for my client Vigoss, a denim and outerwear designer. The client cast great models from Next Model Management, New York and State Management, NYC. We took advantage of some great afternoon natural daylight to shoot looks for their website and catalog.  Makeup artist Veronika Robova gave us great natural hair and makeup which worked perfectly for the concept. This is the first season for their Men’s collection. The jeans, shirts and outerwear look great, so there is no surprise that they are getting great response from the buyers. I look forward to rocking some of the denim myself!

Here are some photos from the day.

jacket-coat-jeans-photography-fashionecomm-photography-outerwear-denim-jeansmens-fashion-photography-nycFashion-photographer-womens-outerwear-nycdenim-and-outerwear-photography-nyc

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, catalog, commercial photography, fashion, jewelry, makeup artist, model, model agency, photographer, photography, studio photography

Jewelry Ad Campaign – Beauty Photography

Last week I shot a jewelry campaign and catalog.  The client cast the beautiful Michaela Vybohova now with Major Model Management, New York. I had worked with Michaela a few years ago for a shearling outwear client.  Michaela told me that was one of her first jobs  after arriving in NYC.  The fun and talented Veronika Robova did an amazing job with hair and makeup!

Veronika is from the Czech Republic, Michaela hails from Slovakia, the reunion and relations between the two states went extremely well except for this minor skirmish with a Makita leaf blower.

Model-Makeup-Artist-BTS-Fun

The client needed a rush on the retouching and delivery of images in order to print banners for a trade show in Las Vegas he is attending; twenty-four hours later, here are some of the images I delivered.  I can’t wait to see photos of the trade show booth (love seeing my photos printed large), catalog and print ads!

Beauty-Jewelry-Campaign-NYCNew-York-Jewelry-PhotographerHair-Makeup-Fashion-Photography-Jewelry-Manhattan

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editorial, editorial photography, fashion editorial, fashion magazine, fashion stylist, magazine, men's fashion, photography, portrait, styling

Editorial Portraits of Fashion Stylist Ty Hunter

Fashion 360 Magazine commissioned me to photograph Ty Hunter for an editorial feature in their April issue.  Ty was a long term stylist for Beyonce who recently launched his own activewear collection Ty Hunter by Reflex.

The shoot was scheduled to start after I finished photographing a commercial catalog job.  That shoot was very successful, but physically taxing.  I was a bit tired after the job. Ty brought a refreshing, positive air into the studio which totally rejuvenated my creative energy. We switched up the set, tweaked the lighting and he being the consummate professional, we quickly shot 5 fabulous looks.

What really struck me about Ty is how genuinely interested he is in other people and their stories.  I really enjoyed my time working with him and hope it is not my last time collaborating!

Please click HERE to see the entire feature article!

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advertising, advertising photography, art, beauty, beauty photography, campaign, commercial photography, editorial photography, fashion, fashion photographer, fashion photography, Interview, jewelry, makeup, men's fashion, model, NYC, photographer, photography, portrait, studio photography

Huffington Post Article Featuring My Fashion and Beauty Photography

I am very proud to share a wonderful interview of me by Kimberly  E. Stone.  Her questions were unexpected and caught me a bit off guard.  I think they give insight into who I am, how I got here, and where I am going with my fashion and beauty photography as well as my life in general.  She did a nice job selecting which of my photographs to include.  Her edit gives a good feel of my body of work!

You can see the article by clicking on this Link:

Eric Hason’s Jaw Dropping Work

And check out Kimberly’s company POSHGLAM!

men's fashion photography jewelry beauty

 

 

www.erichason.com

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