advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, e-commerce, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, location photography, Lookbook, makeup artist, men's fashion, menswear, model, outerwear

Photography for Iconic Outerwear Brand Member’s Only

Last week packed up my camera, strobes, stands, seamless background paper and headed to the garment center to shoot for outerwear lifestyle brand Member’s Only.  After shooting the collection against seamless paper we set up outside for some additional environmental image shots.  The showroom has a few balconies overlooking W. 40th St. with east and west views which scream Manhattan.  I had a great day with models Gabrielle Covers from Major Model Management, New York, Todd Charles from Q Models NYC and my favorite Czech makeup artist/hair stylist Veronika Robova.  Sidenote,the client styled the shoot with cool footwear from their friends at Jibs Life!

Below are some photos straight out of camera, no retouching.

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advertising, advertising photography, campaign, catalog, commercial photography, e-commerce, editorial photography, fashion, fashion model, fashion photographer, lifestyle, Lookbook, makeup, menswear, model, model agency, outerwear, studio photography

Men’s Fall 2016 Fashion Campaign

Very excited about the revamp of my client Member’s Only Fall 16 collection.  I had the opportunity to shoot the campaign and catalog earlier this year.  The iconic brand is updating the look into a fashion forward collection under the creative stewardship of Gene Uy.  Keeping and building on the original legacy collection, changing lengths, silhouettes, fabrics and details gives the collection a contemporary cutting edge look while remaining true to the brand history!

The model was Quinn of Request Models, New York. Grooming was provided by Hiro Yonemoto.

Menswear lookbook NYC NYC fashion photography New York Menswear lookbook photography New York Mens model fashion campaign

www.erichason.com

 

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advertising, fashion, model, NYC, outerwear, photography

Back to School Sale?

Back to school?  How can I think about Reading, Writing, and Arithmetic during Hazy, Hot and Humid August!

My image shot for client Member’s Only (iconic outerwear and fashion forward brand) announces a sale. Models are Carly Jade and Matthew Vande Vegte, both from Major Model Management NYC.

I am very excited to be shooting for them next Monday and Tuesday.  Primarily a studio, but some location as well.  I will post some behind the scenes shots.

NYC fashion photography, campaign, outerwear, NYC, photographer

www.erichason.com

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advertising, commercial photography, editorial photography, fashion, fashion photography, lifestyle, men's fashion, model, outerwear, photographer, Social Media

Menswear – Fashion Lifestyle in Brooklyn

I received a request from my client Member’s Only to shoot a half day of fashion lifestyle, mostly for social media campaigns.  Very loose, no big deal.

The client wanted to shoot in studio.  Since there was no product, lookbook, line sheet or e-commerce images to photograph, I suggested we meet at my house and shoot on the street.  They were very excited by the idea.  I knew they would get a wider variety of images plus it is always nice to get out of the studio.  Also October daylight is magnificent.  The sun is low in the sky and has a very warm effect.

They client cast male model Tyler James from Q Model Management, NYC.

The team met at my house in the early afternoon.  My 2 year old female vizsla Hoshi greeted everyone in her typical way, with a few minutes of suspicious barking.  When she warms up, she is then quite affectionate.

We quickly started shooting on the stoop of my Park Slope brownstone.  We started with no props, then added Hoshi and a Tecate.  Tyler took to both props very nicely.  We migrated two blocks away to Prospect Park, shot a couple of looks there.  Then we jumped in my car and headed to Red Hook, an area that I love shooting in.  It has a very cool, barren, industrial feel, even post Fairway and Ikea gentrification.

We had a fun day outside!  Tyler is great. The client is thrilled. and now for some pictures (straight out of camera, no retouching).  I look forward to seeing their selects used in their social media!

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www.erichason.com

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advertising, catalog, commercial photography, fashion, fashion photography, outerwear

Campaign photography for Member’s Only

I love shooting for Member’s Only, the iconic outerwear brand from my youth.  I remember the cool kids rocking their nylon jackets while I was still wearing the Mighty Mac which would be handed down to my brother when I outgrew it.

The current incarnation is quickly becoming an important lifestyle brand successfully merging retro cool and current hip.

A couple of photos from the day…

Models Carly and Matt  (Major Model Management) make my job so easy. Along with the classic jackets I get the iconic NYC water tanks.

Members-only-advertising-campaign-Photography

Matt and I preparing for our doubles play.

nyc-fashion-photography

www.erichason.com

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