advertising, advertising photography, art, beauty, campaign, commercial photography, couture, fashion, fashion photographer, hair, makeup, makeup artist, model, Next Model Management, NYC, studio photography, styling, Uncategorized

Poster Size! Go Big Or Go Home! Postcards Too.

Yesterday I stopped by the retail store of my long time client Lee Anderson Couture. Lee creates exquisite custom couture fashion for her discriminating clientele. Unfortunately Lee was not in the store, but got to see some of the images we shot last year in print.

I picked up a couple of postcards that are sent out as promotion, and the in store poster she prints each season.

The model is the stunning Jessica LeBleis from Next Model Management, New York.  Jessica totally gets the clothing and concept. Everything looks amazing on her.  Makeup artist and hair stylist Hiro Yonemoto with Art Department had the difficult job of making the beautiful Jessica look beautiful!

Special thanks to Wikkie for her beautiful craftsmanship and styling on set!

Postcards of model Jessica LeBleis wearing couture fashion by Lee Anderson.

Postcards of model Jessica LeBleis, Next Model Management, New York for couture designer Lee Anderson NYC.

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Poster of fashion model Jessica LeBleis for Lee Anderson Couture. Yes, that is me taking the photograph in the mirror!

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advertising, advertising photography, beauty, behind the scenes, campaign, commercial photography, e-commerce, fashion photographer, hair, knitwear, Lookbook, makeup, makeup artist, NYC, photographer, photography, studio photography, style

Photography for NYC Knitwear Designer Label and Thread

I love working for New York knitwear designer Label and Thread!  They create beautiful sweaters, scarves and hats, are really great with styling the looks, book great models, and are really fun to work with.  We always use Andrea Wilson of Next Artists for hair and makeup. Andrea is extremely talented and a blast to work with. Her energy keeps the set jumping and her attention to detail makes sure each look is flawless. This season the client booked Dutch model Romy de Grijff from Wilhelmina NY. Romy is a stunning woman and a pleasure to work with.  She made my job extremely easy.

The day started off similar to most.  I arrived at the studio early to start setting up.  I like to be ready to shoot when the client arrives.  This way I am free to spend time helping the client with what they need to prepare for a day of shooting.  During the week another photographer had a job photographing food. My studio manager surprised us with a crate of assorted bags of tortilla chips. There were about 30 bags! Jokingly I asked him what about the guacamole? He came in with a bag of ripe avocados, onion, tomato and limes.  I spent the next 10 minutes making some killer guacamole for the crew and studio staff.  That was a first!

Unfortunately there was no tequila left over. Never too early for shots!

We had a really productive day of shooting.  Below are some of the looks from the F/W18 collection.  I am looking forward to seeing the images live on their website! If you would like to see some of our work from the current season take a look at www.labelandthread.com.

Romy and Andrea love my guacamole!

Guac

And images of the collection

knitwear-catalog-photography-NYCKnitwear-fashion-photographer-nyc-e-commercelookbook-website-fashion-photography-NYCNYC-fashion-photography-hair-makeup

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advertising photography, campaign, catalog, commercial photography, denim, e-commerce, ecomm, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, fashion stylist, hair, jackets, Jeans, makeup, makeup artist, model, outerwear, studio photography

Jeans and Jackets – More Denim

Just completed another denim and jacket shoot for client Driftwood. The clients booked two great models, Pheobe Witney from Wilhelmina New York and Johanna Nault from APM Models.  Makeup artist and hair stylist Veronika Robova gave us a natural look to compliment the collection. We shot at my NYC studio utilizing the cyclorama wall as well as the white brick walls.  Images will be used for website, catalog, advertising and promotional usage.  The collection is fun, sexy and adorable. I love the fit and fun use of embroidery.  The outerwear is very cool as well. The collection sells at Free People, Sundance Catalog, Lord and Taylor, Nordstrom’s, and many other retailers, including their website.

Here are some images from the shoot.  I look forward to seeing them published on the website!

fashion photography hair, makeup, stylist, NYC, New York, studio catalogDenim catalog photography New Yorkfashion photography hair, makeup, stylist, Denim, outerwear, jeans, Ecomm, e-comm, e-commerce, advertising, NYC, New York, studio catalogDenim photograhy NYCDriftwood jeans catalogJeans catalog photo shootOuterwear jacket suede fashion photography

 

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beauty, beauty photography, editorial, editorial photography, fashion, fashion editorial, fashion model, fashion photography, makeup, makeup artist

Skin Care Beauty Editorial

I am proud to share photographs from a recent skin care shoot featuring a new face from Elite Model Management New York, Amelia Zerbe. The team created looks using skin care masks/treatments, having fun with fashion and beauty products that hydrate, exfoliate, and soften. The team consists of makeup artist and creative direction by Jamie Dorman, hair stylist Rachel Hopkins, and fashion stylist Britt Lovoi.

To see additional images please check out my website www.erichason.com

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advertising, advertising photography, beauty, beauty photography, campaign, catalog, commercial photography, fashion, hair, jewelry, makeup, makeup artist, model, studio photography, styling, Uncategorized

More Photos from Jewelry Advertising Campaign Photo Shoot

Just finished having some additional images retouched from my jewelry campaign photo shoot with the beautiful Michaela Vybohova from Major Model Management, NYC.  Hair and makeup by the talented Veronika Robova.

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, catalog, commercial photography, fashion, jewelry, makeup artist, model, model agency, photographer, photography, studio photography

Jewelry Ad Campaign – Beauty Photography

Last week I shot a jewelry campaign and catalog.  The client cast the beautiful Michaela Vybohova now with Major Model Management, New York. I had worked with Michaela a few years ago for a shearling outwear client.  Michaela told me that was one of her first jobs  after arriving in NYC.  The fun and talented Veronika Robova did an amazing job with hair and makeup!

Veronika is from the Czech Republic, Michaela hails from Slovakia, the reunion and relations between the two states went extremely well except for this minor skirmish with a Makita leaf blower.

Model-Makeup-Artist-BTS-Fun

The client needed a rush on the retouching and delivery of images in order to print banners for a trade show in Las Vegas he is attending; twenty-four hours later, here are some of the images I delivered.  I can’t wait to see photos of the trade show booth (love seeing my photos printed large), catalog and print ads!

Beauty-Jewelry-Campaign-NYCNew-York-Jewelry-PhotographerHair-Makeup-Fashion-Photography-Jewelry-Manhattan

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beauty, editorial, editorial photography, fashion, fashion editorial, fashion magazine, fashion photographer, hair, lingerie, makeup artist, studio photography

New Lingerie Fashion Editorial Published in Lucy’s Magazine

My recent collaboration with stylist Britt Lavoi and makeup artist Jamie Dorman has just been published in Lucy’s Magazine.  We chose to work with a pastel color pallet.  I created a set design using pink and blue seamless paper and painted cubes.  The colors play off each other very well.  We selected to work with model Mal Dolgan from MC2 New York.  Mal is beautiful, fun and really captured the essence of our playful concept.

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