advertising, advertising photography, art, beauty, beauty photography, campaign, catalog, commercial photography, denim, editorial, editorial photography, fashion, fashion editorial, fashion photographer, fashion photography, fashion stylist, hair, Jeans, makeup, makeup artist, studio, studio photography, style, styling

New Women’s Denim Fashion Photoshoot

I am pleased to share images from a recent fashion shoot with model Lore Varga from model agency Marilyn New York.

The concept is a clean set using grey seamless paper rolled up exposing the photo studio’s cement floor giving a bit of an industrial feel.  Fashion is denim driven using accessories and set design to tie in non-denim looks. Hair is loose and wind-blown, makeup is clean with strong elements.  Lore’s look is very strong, beautiful face, thick, long hair, and a great figure.  Her posing and movement is strong, she really knows how to work a look.

Team credits: fashion stylist Sara Medhat, hair stylist Angela Ivana, makeup artist Yevgene Wright-Mason.

To view other fashion (women and men) and beauty please visit my website

www.erichason.com

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advertising, advertising photography, art, beauty, beauty photography, campaign, commercial photography, editorial photography, fashion, fashion photographer, fashion photography, Interview, jewelry, makeup, men's fashion, model, NYC, photographer, photography, portrait, studio photography

Huffington Post Article Featuring My Fashion and Beauty Photography

I am very proud to share a wonderful interview of me by Kimberly  E. Stone.  Her questions were unexpected and caught me a bit off guard.  I think they give insight into who I am, how I got here, and where I am going with my fashion and beauty photography as well as my life in general.  She did a nice job selecting which of my photographs to include.  Her edit gives a good feel of my body of work!

You can see the article by clicking on this Link:

Eric Hason’s Jaw Dropping Work

And check out Kimberly’s company POSHGLAM!

men's fashion photography jewelry beauty

 

 

www.erichason.com

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advertising, advertising photography, art, beauty photography, commercial photography, editorial photography, fashion photography, lighting, photographer, photography, portrait, studio, studio photography

Beauty Photography Featured on the Mola SoftLights Blog

My go to modifier for beauty and portrait photography is the Mola Demi.  I have been shooting with this beauty dish for years.  The Mola beauty dish gives me a beautiful quality of light, hard yet soft with a lovely fall off that creates lovely contours to accentuate shape and facial bone structure.

I am thrilled to have the good people at Mola SoftLights feature my work on their blog.  Their beauty dishes are an industry standard that is used by the best photographers in the business.  It is an honor to have them showcase my work!

Click here to see their blog post featuring my work!

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Noguchi at the Brooklyn Botanic Garden

Saturday I spent the afternoon strolling though the Brooklyn Botanic Garden to view the Isamu Noguchi exhibit which is on view through December 13.

I live near the Garden and visit a few times a year, usually in the spring for cherry blossoms or summer when the flora is in full bloom.  I was surprised to see how beautiful the landscape is during the late fall.  There were still roses and other flowers blooming, gourds hanging from trellises, fall foliage, etc.  It made a perfect backdrop for Noguchi’s work!

Upon entering we picked up a secondary map showing where the various sculptures were displayed.  The map was not exactly precise so it made finding some of the work a fun game.  I felt like I was embarking on a treasure hunt where each station provided a new visual reward!  The work, the setting, on an overcast, grey day was very inspiring!

The Garden was quite crowded due to a children’s Halloween festival.  It was sweet to see all the young kids running around in costume.  My reward was a pint of Six Point Oktoberfest which definitely hit the spot!

NYC lookbook photographer Lookbook photographer nyc  fashion photographer NYC NYC fashion photography

New York Fashion Photographer commercial fashion photographer New York

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Beauty photography in my NYC studio

Yesterday I took a day to shoot a test in studio.  Booked the stunning Dutch beauty Quirine Engel from New York Models.  Lizzie Lerman did her makeup and Ayato Yokojima did hair.  Lizzie was referred to me by Jillian of Exclusive Artist Management.  I have been working with Ayato for years.  We started very clean and built the makeup gradually, but never too heavy.  Quirine was a pleasure to work with.  I am very happy with the photos.  Here are a couple of behind the scenes photos.  I will post the finished images once they have been selected and retouched.

Monday I will be shooting a lookbook for a Korean designer, Tuesday I am coordinating a shoot for Flashes of Hope… can’t wait for the weekend to be over so I can get back to work!

Lizzie applying the final touches using Nars Cosmetics.

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Ayato on set working his hair magic!

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One of my favorite frames out of camera, no retouching…

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www.erichason.com

 

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Behind the Scenes Fashion and Beauty Using Film

During my fashion and beauty shoots I have a good amount of downtime. It never ceases to amaze me how much time it takes to make beautiful women beautiful… talking about hair and makeup. For most shoots I allocate one to two hours for my team to prep the model for set… sometimes more, depending on how complicated the look is. This leaves me time to have some fun.

I have been documenting the process of prepping the models using my Holga (a plastic toy medium format film camera) and my newest camera body, a Toyo Robos (large format 4×5″ sheet film view camera).

The Holga is a blast to shoot with. You don’t know what you are going to get, focus, exposure, light leaks, etc, but that random effect is what makes the images beautiful!

With the Toyo 4X5 view camera, the process of shooting is slowed down. The camera is on a large tripod or camera stand. It takes a while to frame and focus using a loupe through the ground glass with a dark cloth over your head. Once you are satisfied with composition and focus, you then load a film back into place, obscuring the ground glass viewfinder so you no longer can see what is in your frame. You wait till you feel you have your moment and press down on the cable release to fire the shutter. The process is counter-intuitive to typical behind the scene photos, typically taken with a dslr or an i-phone.

toyo, robos, 4x5, film, view camera, New York, NYC, Eric Hason, fashion photography,

Toyo Robos 4X5

Here are some images I have captured using both cameras, along with one taken using my Canon 5D Mk III.

beauty photography, fashion photography, behind the scenes, toyo, 4x5, film, photography,

Eric Hason, Fashion, beauty, Roshar, APM Model, model, editorial,

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Eric Hason, fashion photographer, prepping model, behind the scenes

Eric Hason, photographer, fashion, beauty, hair, makeup

www.erichason.com

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art, behind the scenes, the good life

Ai Weiwei at the Brooklyn Museum

Last night the Brooklyn Museum hosted a members reception for the opening of Ai Weiwei: According to What which will be open though August 10.

Ran into neighbors and close friends Maruchi Santana and John Parham.  Check out their branding firm Parham Santana.  Super creative people.  Maruchi has an amazing aesthetic and sense of color, John is always ready to share his latests cocktail recipe.

I digress, if you are in traveling distance to the great state of Brooklyn, go see this show!!!

Roberta Smith’s review in the NY Times.

(The images below do the art absolutely no justice.  I am hesitant to include them.)

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www.erichason.com

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