advertising, advertising photography, art, beauty, campaign, commercial photography, couture, fashion, fashion photographer, hair, makeup, makeup artist, model, Next Model Management, NYC, studio photography, styling, Uncategorized

Poster Size! Go Big Or Go Home! Postcards Too.

Yesterday I stopped by the retail store of my long time client Lee Anderson Couture. Lee creates exquisite custom couture fashion for her discriminating clientele. Unfortunately Lee was not in the store, but got to see some of the images we shot last year in print.

I picked up a couple of postcards that are sent out as promotion, and the in store poster she prints each season.

The model is the stunning Jessica LeBleis from Next Model Management, New York.  Jessica totally gets the clothing and concept. Everything looks amazing on her.  Makeup artist and hair stylist Hiro Yonemoto with Art Department had the difficult job of making the beautiful Jessica look beautiful!

Special thanks to Wikkie for her beautiful craftsmanship and styling on set!

Postcards of model Jessica LeBleis wearing couture fashion by Lee Anderson.

Postcards of model Jessica LeBleis, Next Model Management, New York for couture designer Lee Anderson NYC.

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Poster of fashion model Jessica LeBleis for Lee Anderson Couture. Yes, that is me taking the photograph in the mirror!

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advertising, beauty, behind the scenes, campaign, catalog, children, fashion, fashion model, fashion photographer, fashion stylist, model, model agency, New York, NYC, photographer, studio, studio photography, styling, Wilhelmina

Fashion Catalog Photography

Wednesday evening.  Just completed my third day shooting for the early fall McCall’s Pattern Company catalog; two more days to go!  McCall’s creates patterns for home sewers to create their own clothing.  The company has a deep, rich history dating back to 1870! I had the pleasure of working in their studio and touring their catalog archives.  They have all of their past catalogs and is a real history of fashion and trends. A plethora of supermodels have graced the covers!

The amount of preparation and thought that goes into each shoot is really impressive.  I am honored to be entrusted to help execute the team’s vision while adding my personal style to each shoot. The art direction, styling, model casting, makeup/hair and organization is always on point.

It is a thrill to receive the catalog after it is printed.  I love doing photography for this client!

Since there is an embargo on the fashion images I can only show limited images I take specifically to share for social media.  I get approval from the fashion editor prior to posting.

Here are some natural light beauty images of models Sam Vrielink of Wilhelmina New York, myself with model Bamboo (Shine Ibu),  Lauren Macarro of State Management NYC, Karen cutting Lauren’s hair (not) and Anna Vorobyeva Wilhelmina New York in the makeup chair with makeup artist Dawn Brocco and fashion director Karen Duffy.

Can’t wait to shoot children’s fashion tomorrow!

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activewear, beauty, beauty photography, catalog, e-commerce, editorial, editorial photography, fashion, fashion photographer, hair, lifestyle, Lookbook, makeup, model, Swimwear

Summer in the Studio! Photography for Swimwear Catalog

I love working with my swim client Kuleana! Their swimwear is beautifully designed and cut to compliment a women’s physique. They use beautiful fabric with fun patterns and great colors.  We have assembled a great team so the day runs smooth and efficiently.  Monae Everrett provides hair and makeup. She gives us a natural beachy beauty look.  Below is a photo of model Becky Boggs from State Management New York.  Becky is great, giving a variety of looks and nailing it each time.   This was our last shoot for the Summer 2018 collection.  Can’t wait to start photographing the next collection starting in May!  Ironically, next week I will be shooting for a fur client.

Below are a few photos from the day.

Bikini photography for catalog website e-commerce NYCPhotography for swimwear designer NYCFashion photography nyc swimwear with model beckySwimwear photography NYC

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advertising, advertising photography, beauty, behind the scenes, campaign, commercial photography, e-commerce, fashion photographer, hair, knitwear, Lookbook, makeup, makeup artist, NYC, photographer, photography, studio photography, style

Photography for NYC Knitwear Designer Label and Thread

I love working for New York knitwear designer Label and Thread!  They create beautiful sweaters, scarves and hats, are really great with styling the looks, book great models, and are really fun to work with.  We always use Andrea Wilson of Next Artists for hair and makeup. Andrea is extremely talented and a blast to work with. Her energy keeps the set jumping and her attention to detail makes sure each look is flawless. This season the client booked Dutch model Romy de Grijff from Wilhelmina NY. Romy is a stunning woman and a pleasure to work with.  She made my job extremely easy.

The day started off similar to most.  I arrived at the studio early to start setting up.  I like to be ready to shoot when the client arrives.  This way I am free to spend time helping the client with what they need to prepare for a day of shooting.  During the week another photographer had a job photographing food. My studio manager surprised us with a crate of assorted bags of tortilla chips. There were about 30 bags! Jokingly I asked him what about the guacamole? He came in with a bag of ripe avocados, onion, tomato and limes.  I spent the next 10 minutes making some killer guacamole for the crew and studio staff.  That was a first!

Unfortunately there was no tequila left over. Never too early for shots!

We had a really productive day of shooting.  Below are some of the looks from the F/W18 collection.  I am looking forward to seeing the images live on their website! If you would like to see some of our work from the current season take a look at www.labelandthread.com.

Romy and Andrea love my guacamole!

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And images of the collection

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beauty, beauty photography, denim, Jeans, lingerie, model, model agency, photography, Uncategorized

Fashion/Beauty with Wilhelmina Model Ana Marques

Early January I had the pleasure of working with model Ana Marques from Wilhelmina New York. The beauty team was hair stylist Monae Everrett and makeup artist Heidi Paul.  Love it when the agency uses my work for the opening picture of the model’s portfolio!  Ana was a pleasure to photograph.  I hope I have the opportunity to shoot with her in the near future!

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beauty, beauty photography, editorial, editorial photography, fashion, fashion editorial, fashion model, fashion photography, makeup, makeup artist

Skin Care Beauty Editorial

I am proud to share photographs from a recent skin care shoot featuring a new face from Elite Model Management New York, Amelia Zerbe. The team created looks using skin care masks/treatments, having fun with fashion and beauty products that hydrate, exfoliate, and soften. The team consists of makeup artist and creative direction by Jamie Dorman, hair stylist Rachel Hopkins, and fashion stylist Britt Lovoi.

To see additional images please check out my website www.erichason.com

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advertising, advertising photography, beauty, beauty photography, commercial photography, editorial, editorial photography, fashion photographer, fashion photography, hair, model

Holiday Inspired Fashion Advertorial

Very pleased with this beautiful photography featuring Brazilian beauty Victoria Lehmann from Elite Model Management, New York. Makeup artist (who also was the stylist on this shoot) Veronika Robova couldn’t resist using a bold red on Victoria’s gorgeous lips.  The full loose hair was courtesy of the talented Alam Ko.

The work was shot in my new studio against a huge cyclorama wall.

Wishing everyone a wonderful, festive holiday season!

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