fashion, fashion model, fashion photographer, fashion photography, location photography, men's fashion, menswear, model, New York, NYC, outerwear, portrait, street style, style, styling

FW/21 Menswear Fashion Photoshoot

A recent shoot with male models from UMODELS New York: Rafael Roque, Gonzalo Calzon and Mohamed Barrie.

Styled by fashion director Mike Stallings, we shot at a single location in Brooklyn. I love the simplicity of the wall, offering a dynamic backdrop to showcase our killer guys and the street style high fashion.

Below are a few images from the shoot. Check out my instagram to see more of the looks and my website for more fashion and beauty photography!

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beauty, beauty photography, behind the scenes, e-commerce, fashion, fashion photographer, fashion photography, model, model agency, photographer, photography, portrait, studio photography, the good life, w/360

Fashion photography in NYC is opening up!

I am pleased to report that my New York fashion clients are starting to shoot again.  My first shoot since lockdown was June 30 at my fur client’s warehouse.  It felt a bit weird returning to set but we all wore masks (except the model of course), did our best to social distance, the space was large and airy with good ventilation and fans to circulate the air.

So far all my work has been at client sites and location.  I have not worked in my studio yet but look forward to returning!

Here are a couple of portraits of my models from yesterday.  I am not able to post the client’s photos but shot these for social media purposes: Alexis Morgan, APM New York;  Amanda Mondale, W/360 NYC

 

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Alexis with APM New York

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Model Amanda Mondale W/360

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Model Amanda Mondale W/360

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behind the scenes, commercial photography, family, family photography, friends, New York, NYC, photographer, photography, portrait

Family Portrait Photography

Saturday I had the opportunity to photograph a wonderful family from Long Island celebrating the parents/grandparent’s 50th wedding anniversary. This is a departure from my normal commercial fashion and beauty work, but was refreshing and welcome!  I love photographing people! We met at my studio.  I was set up and ready to go.  We had 6 adults and 4 kids individually and in various combinations.  There was so much love and everyone was so comfortable. The kids were amazing. All I had to say is “get closer” or “pile on dad” and magic happened! I used both strobes and natural light to vary the feel of the images. My favorite moment was when the kids started to get really animated, running up the curved cyclorama wall and photo bombing.

I got lots of wonderful compliments.  The ultimate was in and email received the next day wanting to make the day an annual event!

Below is the last frame of the day with me jumping in!

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activewear, advertising, advertising photography, charity, commercial photography, e-commerce, fashion, NYC, portrait, studio photography

When Photographer becomes Fashion Model, and Vice Versa!

For years I have worked regularly with sports and fitness, fashion, and lifestyle model Jam Murphy of Wilhelmina Models, New York. We have become friends as well.  Jam is an incredible model with a beautiful, open spirit. Besides modeling Jam produces music and owns a very cool lipstick brand Ice + Jam. Ice and Jam formulates amazing  products using replenishing ingredients with bold, fun colors to beautify and care for your lips. The company ethos emphasizes sustainability, health and personal empowerment.  With colors such as “Thank You Come Again”, “Lesbehonest” and “Ouch, Ouch, You’re On My Hair!”…

Jam asked me to photograph her modeling her in their new “Empower Your Lips” tee.  I was thrilled to say of course.  She wanted to have some of her friends model as well, but due to scheduling only she was available. After Jam finished being photographed, in  she tried to poach some male models from another shoot, but no luck.  She asked the studio manager if he would model, but Kenny is shy.  Jokingly I offered to model for her.  Jam jumped right on that and the next thing I knew I was on set being styled and photographed by Jam.

Below are screenshots from the Ice + Jam website.  The cotton tee is extremely soft, well priced, and a portion of proceeds are donated to Tostan.org

I may be no Jam, but I think I hold my own in this photo.  If you need a short, older male model, feel free to reach out!

NYC photographer fashion modelSport-Fitness-Model-Jam-Murphy-for-Lipstick-Ice-and-Jam

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editorial, editorial photography, fashion editorial, fashion magazine, fashion stylist, magazine, men's fashion, photography, portrait, styling

Editorial Portraits of Fashion Stylist Ty Hunter

Fashion 360 Magazine commissioned me to photograph Ty Hunter for an editorial feature in their April issue.  Ty was a long term stylist for Beyonce who recently launched his own activewear collection Ty Hunter by Reflex.

The shoot was scheduled to start after I finished photographing a commercial catalog job.  That shoot was very successful, but physically taxing.  I was a bit tired after the job. Ty brought a refreshing, positive air into the studio which totally rejuvenated my creative energy. We switched up the set, tweaked the lighting and he being the consummate professional, we quickly shot 5 fabulous looks.

What really struck me about Ty is how genuinely interested he is in other people and their stories.  I really enjoyed my time working with him and hope it is not my last time collaborating!

Please click HERE to see the entire feature article!

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, commercial photography, fashion, fashion photography, fashion stylist, portrait, pr, publicity, singer

Promotional photographs for singer Ilaria Della Bidia

I love my job.  There is nothing I would rather be doing than creating photographs. Last Saturday I had the pleasure of photographing Ilaria Della Bidia.  Ilaria lives in Lucca, a small city in Tuscany, Italy.  Coincidentally last summer I had the pleasure of visiting Lucca while spending time visiting close friends.  It is a magnificent walled city where the central square was built on top of a Roman Ampitheater.  Lucca is the birthplace of Puccini.  When walking past the music conservatory students’ music pours out of every window.

Ilaria tours with Andrea Bocelli and is putting the finishing touches on a solo release.  Besides singing like an angel Ilaria is beautiful both inside and out.  Her playful personality and comfort in front of the camera made my job very easy.

Fashion stylist Brit Cato pulled magnificent gowns and casual looks that complimented Ilaria’s beauty and style. Makeup artist and hair stylist Angela Ivana did a beautiful job creating natural and more glamorous looks.

Here is an image taken at the end of the day with Ilaria, Brit and myself looking fresh!

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Once I get the team’s final selects I will post the final images! Images will be used for promotion and publicity.  I hear that they will be displayed in Time Square, NYC!

 

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advertising, advertising photography, art, beauty, beauty photography, campaign, commercial photography, editorial photography, fashion, fashion photographer, fashion photography, Interview, jewelry, makeup, men's fashion, model, NYC, photographer, photography, portrait, studio photography

Huffington Post Article Featuring My Fashion and Beauty Photography

I am very proud to share a wonderful interview of me by Kimberly  E. Stone.  Her questions were unexpected and caught me a bit off guard.  I think they give insight into who I am, how I got here, and where I am going with my fashion and beauty photography as well as my life in general.  She did a nice job selecting which of my photographs to include.  Her edit gives a good feel of my body of work!

You can see the article by clicking on this Link:

Eric Hason’s Jaw Dropping Work

And check out Kimberly’s company POSHGLAM!

men's fashion photography jewelry beauty

 

 

www.erichason.com

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behind the scenes, children, commercial photography, family, Flashes of Hope, photographer, photography, portrait, studio photography, Volunteer

Photography for an Amazing Cause!

When I am not shooting fashion or beauty I love serving as the NYC Chapter Director for Flashes of Hope, a national charity that brings commercial photographers into juvenile cancer treatment centers to photograph the patients and their families.

Today I had the pleasure of running a photo shoot with photographer Shirin Tinati who specializes in actors’ head shots and makeup artist Marilyn Wise.  Shirin is also a cancer survivor which makes the experience all the more meaningful.

Working with this organization puts a lot of things into perspective.  The experience is grounding.  The kids are amazing.  The parents are strong.  The child life specialists, nurses, doctors and hospital staff are incredible!

NYC makeup hair beauty fashion photographybeauty photographer at work NYCkids beauty photography nyc makeupphotographer and models, NYC

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advertising photography, photographer, portrait

Fun Personal Profile By My Agency

The Angle Agency, my agent/artist representative has posted a fun profile on me in the magazine they publish.  I love the questions they posed to me.  I think the interview captures a small  glimpse into my life, my work and the way I think.

Plus the picture they selected of me is hot!

To read the interview/profile click here!

Eric-Helmut

 

 

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advertising, advertising photography, art, beauty photography, commercial photography, editorial photography, fashion photography, lighting, photographer, photography, portrait, studio, studio photography

Beauty Photography Featured on the Mola SoftLights Blog

My go to modifier for beauty and portrait photography is the Mola Demi.  I have been shooting with this beauty dish for years.  The Mola beauty dish gives me a beautiful quality of light, hard yet soft with a lovely fall off that creates lovely contours to accentuate shape and facial bone structure.

I am thrilled to have the good people at Mola SoftLights feature my work on their blog.  Their beauty dishes are an industry standard that is used by the best photographers in the business.  It is an honor to have them showcase my work!

Click here to see their blog post featuring my work!

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www.erichason.com

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