advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, e-commerce, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, location photography, Lookbook, makeup artist, men's fashion, menswear, model, outerwear

Photography for Iconic Outerwear Brand Member’s Only

Last week packed up my camera, strobes, stands, seamless background paper and headed to the garment center to shoot for outerwear lifestyle brand Member’s Only.  After shooting the collection against seamless paper we set up outside for some additional environmental image shots.  The showroom has a few balconies overlooking W. 40th St. with east and west views which scream Manhattan.  I had a great day with models Gabrielle Covers from Major Model Management, New York, Todd Charles from Q Models NYC and my favorite Czech makeup artist/hair stylist Veronika Robova.  Sidenote,the client styled the shoot with cool footwear from their friends at Jibs Life!

Below are some photos straight out of camera, no retouching.

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Love kids fashion photography!

All my adult life I have been volunteering with children.  I have done literacy work in New York City elementary and high schools for 10 years, a volunteer for Catholic Big Brothers for 8 years, and have hosted 6 foreign exchange students through AFS, each for a full school year.

It goes without saying I love photographing kids.  Where it is not a large percentage of my work, I find it fun and gratifying.  The younger they are, the more difficult it is.  Try getting a cranky two year old to stand on a specific spot, facing forward, and smiling while the clothes look well styled!

I don’t share much of my children’s work, but here is a new collection from one of my NYC fashion clients.  We shot it this spring.  I am excited to hear it is already in 50 stores!

Ciao Milano Kids

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Behind the Scenes at a Fall/Winter Catalog Photoshoot

Last week I worked with client Label and Thread shooting their F/W ’16 catalog.  They design beautiful sweaters.  This is my third time shooting for them.  It is always a fun, productive day.  Makeup artist and hair stylist Andrea Wilson with Next Artist Management is not only an incredible talent but she brings a great energy onto set. Our stunning model was Sofia Reynal from Wilhelmina New York.

Here are some behind the scenes photos from the shoot.

behind-the-scenes-model-photo-onsetClient shooting a behind the scenes photo of hair stylist Andrea getting some body into model’s hair.wind-in-hair-fashion-catalog

Nothing like a Makita portable leaf blower to get the hair going in the studio!

Can’t wait to see the final images on their website!

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Artist Representation – The Angle Agency

After several months of discussion I am very pleased that I am now represented by The Angle Agency.

The first time I met with partners Christine Sausto and Ilana Allegro we hit it off immediately.  They are creatives themselves working on identity and branding for fashion and beauty clients. Their unique position placed them in a space where they could recommend photographers, fashion stylists, makeup and hair for jobs they produce.  The results they achieve builds trust and additional work for their people.

I am looking forward to a fruitful relationship and broadening my client base.

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Men’s Fall 2016 Fashion Campaign

Very excited about the revamp of my client Member’s Only Fall 16 collection.  I had the opportunity to shoot the campaign and catalog earlier this year.  The iconic brand is updating the look into a fashion forward collection under the creative stewardship of Gene Uy.  Keeping and building on the original legacy collection, changing lengths, silhouettes, fabrics and details gives the collection a contemporary cutting edge look while remaining true to the brand history!

The model was Quinn of Request Models, New York. Grooming was provided by Hiro Yonemoto.

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Children’s Fashion Photography

I love kids.  For most of my adult life I have done volunteer work with them: literacy training, big brother, hosting foreign exchange students through AFS, and currently New York chapter director for Flashes of Hope.

Most of my commercial work is womenswear.  It is always a treat to shoot kids’ fashion!

My client Chach Beach produces a wonderful women’s and girl’s collection of beachwear.  I love working with them, especially with the girls!  I love the canary yellow backdrop!

Here I am posing with the model’s for the last shot of the day!

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Fashion shoot for social media campaign and an encounter with a peaceful protest.

I love being busy!  Yesterday had an early start meeting my assistant at my studio to pick up gear, then head over to the client Vigoss Jeans‘ showroom to shoot for their website and social media campaign.

The showroom had an unobstructed, breathtaking view south.  However I had the difficult task to keep my eyes on the beautiful Bruna Marx from FentonMoon.  It was a very successful shoot with a fun team.

After wrapping up, getting my car from the garage in Times Square, loading up my gear, heading back to the studio, unloading my gear I started to make my way back to Brooklyn via the Manhattan Bridge.  Usually I have a fairly easy drive home, but after all, this is NYC and sometimes traffic can be a nightmare.

Unfortunately this was the case.  As I neared the bridge traffic stopped.  I switched the radio from music to news to hear about the Eric Garner protest that snarled traffic in downtown Manhattan closing off downtown bridges and tunnels.  I sympathize with the cause, am pleased that the protests were for the most part peaceful.  After an hour of being at a standstill I headed north to Soho, stopped at my father’s apartment for a visit and Chinese food while waiting for traffic to ease up.

By the time I left the Manhattan Bridge was still closed so I planned an alternate route home.  I arrived in time to catch the 11 pm news.

While stuck in traffic I had the chance to roll down my window and speak with other drivers (many cabbies).  Everyone seemed ok with what was going on.  No one was too irate or annoyed.  Although far from perfect, we are blessed to live in a society where we have the right to assemble and openly air our grievances.

Here is a view from the showroom, a behind the scenes photo and a shot of Bruna.

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www.erichason.com

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