activewear, advertising, advertising photography, campaign, commercial photography, fashion, fashion photographer, male model, men's fashion, menswear, model, NYC, photographer, styling

Activewear Photography, NYC

Last week I had the pleasure of shooting model Sean Biloski, Wilhelmina New York for an activewear campaign that will be featured in Costco internationally.

During the shoot I had fashion stylist Nyree square up against Sean, taking a promotional shot for their upcoming UFC, no holds barred, world championship bout!

I have my money on Nyree.  She may give up a considerable advantage on height and weight, but she is quite fast, has a great eye, and very skilled with pins and binder clips!

We had a lot of fun shooting lifestyle images in my studio!

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advertising, beauty, behind the scenes, campaign, catalog, children, fashion, fashion model, fashion photographer, fashion stylist, model, model agency, New York, NYC, photographer, studio, studio photography, styling, Wilhelmina

Fashion Catalog Photography

Wednesday evening.  Just completed my third day shooting for the early fall McCall’s Pattern Company catalog; two more days to go!  McCall’s creates patterns for home sewers to create their own clothing.  The company has a deep, rich history dating back to 1870! I had the pleasure of working in their studio and touring their catalog archives.  They have all of their past catalogs and is a real history of fashion and trends. A plethora of supermodels have graced the covers!

The amount of preparation and thought that goes into each shoot is really impressive.  I am honored to be entrusted to help execute the team’s vision while adding my personal style to each shoot. The art direction, styling, model casting, makeup/hair and organization is always on point.

It is a thrill to receive the catalog after it is printed.  I love doing photography for this client!

Since there is an embargo on the fashion images I can only show limited images I take specifically to share for social media.  I get approval from the fashion editor prior to posting.

Here are some natural light beauty images of models Sam Vrielink of Wilhelmina New York, myself with model Bamboo (Shine Ibu),  Lauren Macarro of State Management NYC, Karen cutting Lauren’s hair (not) and Anna Vorobyeva Wilhelmina New York in the makeup chair with makeup artist Dawn Brocco and fashion director Karen Duffy.

Can’t wait to shoot children’s fashion tomorrow!

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advertising, advertising photography, beauty, behind the scenes, campaign, commercial photography, e-commerce, fashion photographer, hair, knitwear, Lookbook, makeup, makeup artist, NYC, photographer, photography, studio photography, style

Photography for NYC Knitwear Designer Label and Thread

I love working for New York knitwear designer Label and Thread!  They create beautiful sweaters, scarves and hats, are really great with styling the looks, book great models, and are really fun to work with.  We always use Andrea Wilson of Next Artists for hair and makeup. Andrea is extremely talented and a blast to work with. Her energy keeps the set jumping and her attention to detail makes sure each look is flawless. This season the client booked Dutch model Romy de Grijff from Wilhelmina NY. Romy is a stunning woman and a pleasure to work with.  She made my job extremely easy.

The day started off similar to most.  I arrived at the studio early to start setting up.  I like to be ready to shoot when the client arrives.  This way I am free to spend time helping the client with what they need to prepare for a day of shooting.  During the week another photographer had a job photographing food. My studio manager surprised us with a crate of assorted bags of tortilla chips. There were about 30 bags! Jokingly I asked him what about the guacamole? He came in with a bag of ripe avocados, onion, tomato and limes.  I spent the next 10 minutes making some killer guacamole for the crew and studio staff.  That was a first!

Unfortunately there was no tequila left over. Never too early for shots!

We had a really productive day of shooting.  Below are some of the looks from the F/W18 collection.  I am looking forward to seeing the images live on their website! If you would like to see some of our work from the current season take a look at www.labelandthread.com.

Romy and Andrea love my guacamole!

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And images of the collection

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advertising, beauty photography, campaign, couture, fashion, fashion photographer, hair, makeup, Next Model Management, photographer, studio photography

Couture Fashion Photography

I love Lee Anderson. She is a smart, funny, thoughtful, interesting woman who happens to be a brilliant designer.  Lee’s garments have a unique look with brilliant cuts combined with  exquisite fabric which keep her discriminating clientele loyal to her work.  Lee always books stunning models which make my job very easy.  This is our second shoot with beauty Jessica Le Bleis from Next Model Management. Hiro Yonemoto did an exquisite job with hair and makeup.

Below are a few images from the shoot.  Please take a look at her website to see more of my photography from previous photo shoots.  www.leeandersoncouture.com

Fashion-Photographer-Eric-Hason-Photographs-for-Couture-Client-Lee-AndersonBeauty Look PhotographerNext New York Model Jessica Le Bleis by Fashion Photographer Eric HasonLee Anderson Couture by Fashion Photographer NYCFashion Photographer New York Lee Anderson Couture

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catalog, commercial photography, denim, e-commerce, fashion, fashion photographer, fashion photography, Jeans, Lookbook, men's fashion, menswear, Next Model Management, photographer, photography, studio photography

Denim and Outerwear Catalog Photography

Last week I had the pleasure of shooting for my client Vigoss, a denim and outerwear designer. The client cast great models from Next Model Management, New York and State Management, NYC. We took advantage of some great afternoon natural daylight to shoot looks for their website and catalog.  Makeup artist Veronika Robova gave us great natural hair and makeup which worked perfectly for the concept. This is the first season for their Men’s collection. The jeans, shirts and outerwear look great, so there is no surprise that they are getting great response from the buyers. I look forward to rocking some of the denim myself!

Here are some photos from the day.

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, catalog, commercial photography, fashion, jewelry, makeup artist, model, model agency, photographer, photography, studio photography

Jewelry Ad Campaign – Beauty Photography

Last week I shot a jewelry campaign and catalog.  The client cast the beautiful Michaela Vybohova now with Major Model Management, New York. I had worked with Michaela a few years ago for a shearling outwear client.  Michaela told me that was one of her first jobs  after arriving in NYC.  The fun and talented Veronika Robova did an amazing job with hair and makeup!

Veronika is from the Czech Republic, Michaela hails from Slovakia, the reunion and relations between the two states went extremely well except for this minor skirmish with a Makita leaf blower.

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The client needed a rush on the retouching and delivery of images in order to print banners for a trade show in Las Vegas he is attending; twenty-four hours later, here are some of the images I delivered.  I can’t wait to see photos of the trade show booth (love seeing my photos printed large), catalog and print ads!

Beauty-Jewelry-Campaign-NYCNew-York-Jewelry-PhotographerHair-Makeup-Fashion-Photography-Jewelry-Manhattan

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advertising, advertising photography, art, beauty, beauty photography, campaign, commercial photography, editorial photography, fashion, fashion photographer, fashion photography, Interview, jewelry, makeup, men's fashion, model, NYC, photographer, photography, portrait, studio photography

Huffington Post Article Featuring My Fashion and Beauty Photography

I am very proud to share a wonderful interview of me by Kimberly  E. Stone.  Her questions were unexpected and caught me a bit off guard.  I think they give insight into who I am, how I got here, and where I am going with my fashion and beauty photography as well as my life in general.  She did a nice job selecting which of my photographs to include.  Her edit gives a good feel of my body of work!

You can see the article by clicking on this Link:

Eric Hason’s Jaw Dropping Work

And check out Kimberly’s company POSHGLAM!

men's fashion photography jewelry beauty

 

 

www.erichason.com

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