advertising, beauty, behind the scenes, campaign, catalog, children, fashion, fashion model, fashion photographer, fashion stylist, model, model agency, New York, NYC, photographer, studio, studio photography, styling, Wilhelmina

Fashion Catalog Photography

Wednesday evening.  Just completed my third day shooting for the early fall McCall’s Pattern Company catalog; two more days to go!  McCall’s creates patterns for home sewers to create their own clothing.  The company has a deep, rich history dating back to 1870! I had the pleasure of working in their studio and touring their catalog archives.  They have all of their past catalogs and is a real history of fashion and trends. A plethora of supermodels have graced the covers!

The amount of preparation and thought that goes into each shoot is really impressive.  I am honored to be entrusted to help execute the team’s vision while adding my personal style to each shoot. The art direction, styling, model casting, makeup/hair and organization is always on point.

It is a thrill to receive the catalog after it is printed.  I love doing photography for this client!

Since there is an embargo on the fashion images I can only show limited images I take specifically to share for social media.  I get approval from the fashion editor prior to posting.

Here are some natural light beauty images of models Sam Vrielink of Wilhelmina New York, myself with model Bamboo (Shine Ibu),  Lauren Macarro of State Management NYC, Karen cutting Lauren’s hair (not) and Anna Vorobyeva Wilhelmina New York in the makeup chair with makeup artist Dawn Brocco and fashion director Karen Duffy.

Can’t wait to shoot children’s fashion tomorrow!

M7811_077-2M7816_M7518_128-3LaurenStateM7800_051

_MG_7281

 

Advertisements
Standard
activewear, beauty, beauty photography, catalog, e-commerce, editorial, editorial photography, fashion, fashion photographer, hair, lifestyle, Lookbook, makeup, model, Swimwear

Summer in the Studio! Photography for Swimwear Catalog

I love working with my swim client Kuleana! Their swimwear is beautifully designed and cut to compliment a women’s physique. They use beautiful fabric with fun patterns and great colors.  We have assembled a great team so the day runs smooth and efficiently.  Monae Everrett provides hair and makeup. She gives us a natural beachy beauty look.  Below is a photo of model Becky Boggs from State Management New York.  Becky is great, giving a variety of looks and nailing it each time.   This was our last shoot for the Summer 2018 collection.  Can’t wait to start photographing the next collection starting in May!  Ironically, next week I will be shooting for a fur client.

Below are a few photos from the day.

Bikini photography for catalog website e-commerce NYCPhotography for swimwear designer NYCFashion photography nyc swimwear with model beckySwimwear photography NYC

Standard
activewear, advertising, advertising photography, charity, commercial photography, e-commerce, fashion, NYC, portrait, studio photography

When Photographer becomes Fashion Model, and Vice Versa!

For years I have worked regularly with sports and fitness, fashion, and lifestyle model Jam Murphy of Wilhelmina Models, New York. We have become friends as well.  Jam is an incredible model with a beautiful, open spirit. Besides modeling Jam produces music and owns a very cool lipstick brand Ice + Jam. Ice and Jam formulates amazing  products using replenishing ingredients with bold, fun colors to beautify and care for your lips. The company ethos emphasizes sustainability, health and personal empowerment.  With colors such as “Thank You Come Again”, “Lesbehonest” and “Ouch, Ouch, You’re On My Hair!”…

Jam asked me to photograph her modeling her in their new “Empower Your Lips” tee.  I was thrilled to say of course.  She wanted to have some of her friends model as well, but due to scheduling only she was available. After Jam finished being photographed, in  she tried to poach some male models from another shoot, but no luck.  She asked the studio manager if he would model, but Kenny is shy.  Jokingly I offered to model for her.  Jam jumped right on that and the next thing I knew I was on set being styled and photographed by Jam.

Below are screenshots from the Ice + Jam website.  The cotton tee is extremely soft, well priced, and a portion of proceeds are donated to Tostan.org

I may be no Jam, but I think I hold my own in this photo.  If you need a short, older male model, feel free to reach out!

NYC photographer fashion modelSport-Fitness-Model-Jam-Murphy-for-Lipstick-Ice-and-Jam

Standard
beauty, beauty photography, denim, Jeans, lingerie, model, model agency, photography, Uncategorized

Fashion/Beauty with Wilhelmina Model Ana Marques

Early January I had the pleasure of working with model Ana Marques from Wilhelmina New York. The beauty team was hair stylist Monae Everrett and makeup artist Heidi Paul.  Love it when the agency uses my work for the opening picture of the model’s portfolio!  Ana was a pleasure to photograph.  I hope I have the opportunity to shoot with her in the near future!

Ana-Marques-Wilhemina-Fashion-model

Standard
advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, catalog, commercial photography, fashion, jewelry, makeup artist, model, model agency, photographer, photography, studio photography

Jewelry Ad Campaign – Beauty Photography

Last week I shot a jewelry campaign and catalog.  The client cast the beautiful Michaela Vybohova now with Major Model Management, New York. I had worked with Michaela a few years ago for a shearling outwear client.  Michaela told me that was one of her first jobs  after arriving in NYC.  The fun and talented Veronika Robova did an amazing job with hair and makeup!

Veronika is from the Czech Republic, Michaela hails from Slovakia, the reunion and relations between the two states went extremely well except for this minor skirmish with a Makita leaf blower.

Model-Makeup-Artist-BTS-Fun

The client needed a rush on the retouching and delivery of images in order to print banners for a trade show in Las Vegas he is attending; twenty-four hours later, here are some of the images I delivered.  I can’t wait to see photos of the trade show booth (love seeing my photos printed large), catalog and print ads!

Beauty-Jewelry-Campaign-NYCNew-York-Jewelry-PhotographerHair-Makeup-Fashion-Photography-Jewelry-Manhattan

Standard
activewear, advertising, advertising photography, beauty, campaign, catalog, fashion photographer, Lookbook, model, Uncategorized

Activewear Catalog Photography

My Spring 17 photography for activewear lifestyle brand LukkaLux are currently up on their website! LukkaLux creates chic, sexy, trend setting designs implementing great graphic cuts, bold colors and materials with a focus on comfort and utility.  These bras, tops, bottoms, jackets and bags look and feel equally great in the gym/studio or at brunch!

Below are some photos from the shoot with beautiful Simone from One.1 Management, NYC, NY.

Standard
advertising, advertising photography, art, beauty, beauty photography, campaign, catalog, commercial photography, denim, editorial, editorial photography, fashion, fashion editorial, fashion photographer, fashion photography, fashion stylist, hair, Jeans, makeup, makeup artist, studio, studio photography, style, styling

New Women’s Denim Fashion Photoshoot

I am pleased to share images from a recent fashion shoot with model Lore Varga from model agency Marilyn New York.

The concept is a clean set using grey seamless paper rolled up exposing the photo studio’s cement floor giving a bit of an industrial feel.  Fashion is denim driven using accessories and set design to tie in non-denim looks. Hair is loose and wind-blown, makeup is clean with strong elements.  Lore’s look is very strong, beautiful face, thick, long hair, and a great figure.  Her posing and movement is strong, she really knows how to work a look.

Team credits: fashion stylist Sara Medhat, hair stylist Angela Ivana, makeup artist Yevgene Wright-Mason.

To view other fashion (women and men) and beauty please visit my website

www.erichason.com

Women-Fashion-Photography-New-York-Advertising-Editorial-Catalog-Lookbooks-NYC-Fashion-Photography---FurNYC-Fashion-Photography---Denim,-JeansNYC-Fashion-and-Beauty-Photographer-Eric-HasonFashion-Jewelry-Photography-NYC---Eric-Hason

Standard