advertising, advertising photography, beauty, behind the scenes, campaign, catalog, fashion, fashion model, fashion photographer, fashion stylist, footwear, hair, jewelry, location photography, makeup, makeup artist, Next Model Management

Fashion Photography on Location

May and June have been really busy months for me. I have been shooting a lot of catalogs, advertising campaigns, promotional, and social media campaigns.  I even photographed my first wedding for a friend of the family who would not take no for an answer!

Now that we have some beautiful weather in New York I have been shooting jobs outside.  The past 2 weeks I had two shoots that took advantage of this.  The jobs were very different, but both great.

Jewelry and handbag designer Cristina Sabatini creates gorgeous high end pieces. She secured a phenomenal house situated on the water on the North Shore of Long Island. This weekend house was incredible and we had run of the entire property… including the Rolls Royce convertible! The landscaping was gorgeous, outdoor and indoor pools, magnificent decks, and super chill family that hosted us. The beautiful models were Genesis Suero (Miss New York) and Catalina Morales (Miss Puerto Rico). Hair and makeup by my talented dear friend Veronika Robova. The fashion stylist was Dash Armstrong.  The shoot was extremely elegant and upscale.  I love seeing the client beginning to post images on Instagram.  Can’t wait to see the campaign roll out!

Here is a photo of the two models shot by the outdoor pool overlooking the beach and bay.

Jewelry Campaign NYC advertising photographer Eric Hason

Yesterday I worked for footwear designer J/Slides.  J/Slides is a fun, comfortable, youthful brand creating quality casual sneakers and shoes.  The client cast two great models from Next Model Management NYC; Lily Jean and Kianna. We met in Central Park at 6:30 am with camera, shoes and clothes and ran around the park taking fun lifestyle images. I was amazed how busy the park was at that hour. People running, biking, walking dogs, supply trucks making deliveries. The models were great.  We made super fun images and video.  I am looking forward to seeing the client’s select. Here is a behind the scenes photo of me with the models shot by my assistant at the end of the shoot.

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advertising, beauty, behind the scenes, campaign, catalog, children, fashion, fashion model, fashion photographer, fashion stylist, model, model agency, New York, NYC, photographer, studio, studio photography, styling, Wilhelmina

Fashion Catalog Photography

Wednesday evening.  Just completed my third day shooting for the early fall McCall’s Pattern Company catalog; two more days to go!  McCall’s creates patterns for home sewers to create their own clothing.  The company has a deep, rich history dating back to 1870! I had the pleasure of working in their studio and touring their catalog archives.  They have all of their past catalogs and is a real history of fashion and trends. A plethora of supermodels have graced the covers!

The amount of preparation and thought that goes into each shoot is really impressive.  I am honored to be entrusted to help execute the team’s vision while adding my personal style to each shoot. The art direction, styling, model casting, makeup/hair and organization is always on point.

It is a thrill to receive the catalog after it is printed.  I love doing photography for this client!

Since there is an embargo on the fashion images I can only show limited images I take specifically to share for social media.  I get approval from the fashion editor prior to posting.

Here are some natural light beauty images of models Sam Vrielink of Wilhelmina New York, myself with model Bamboo (Shine Ibu),  Lauren Macarro of State Management NYC, Karen cutting Lauren’s hair (not) and Anna Vorobyeva Wilhelmina New York in the makeup chair with makeup artist Dawn Brocco and fashion director Karen Duffy.

Can’t wait to shoot children’s fashion tomorrow!

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advertising photography, campaign, catalog, commercial photography, denim, e-commerce, ecomm, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, fashion stylist, hair, jackets, Jeans, makeup, makeup artist, model, outerwear, studio photography

Jeans and Jackets – More Denim

Just completed another denim and jacket shoot for client Driftwood. The clients booked two great models, Pheobe Witney from Wilhelmina New York and Johanna Nault from APM Models.  Makeup artist and hair stylist Veronika Robova gave us a natural look to compliment the collection. We shot at my NYC studio utilizing the cyclorama wall as well as the white brick walls.  Images will be used for website, catalog, advertising and promotional usage.  The collection is fun, sexy and adorable. I love the fit and fun use of embroidery.  The outerwear is very cool as well. The collection sells at Free People, Sundance Catalog, Lord and Taylor, Nordstrom’s, and many other retailers, including their website.

Here are some images from the shoot.  I look forward to seeing them published on the website!

fashion photography hair, makeup, stylist, NYC, New York, studio catalogDenim catalog photography New Yorkfashion photography hair, makeup, stylist, Denim, outerwear, jeans, Ecomm, e-comm, e-commerce, advertising, NYC, New York, studio catalogDenim photograhy NYCDriftwood jeans catalogJeans catalog photo shootOuterwear jacket suede fashion photography

 

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fashion, fashion photographer, fashion stylist, hair, makeup, model, New York, NYC

Take it to the Street

I love working in my new studio Located in Long Island City, just outside of Manhattan. It has a chill vibe, 4 great studios to shoot in, 2 with cyc walls. Another amazing draw is the gritty exterior with it’s industrial landscape.

On a beautiful October day stylist Andre Austin and I shot a quick test with a beautiful new face from  New York Model Management, Sammy Gardner. The talented Jonet Williamson provided hair and makeup.

Andre pulled a lot of the looks from DSquared2 and mixed it in with fashion elements to give a cool vibe.

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Editorial Portraits of Fashion Stylist Ty Hunter

Fashion 360 Magazine commissioned me to photograph Ty Hunter for an editorial feature in their April issue.  Ty was a long term stylist for Beyonce who recently launched his own activewear collection Ty Hunter by Reflex.

The shoot was scheduled to start after I finished photographing a commercial catalog job.  That shoot was very successful, but physically taxing.  I was a bit tired after the job. Ty brought a refreshing, positive air into the studio which totally rejuvenated my creative energy. We switched up the set, tweaked the lighting and he being the consummate professional, we quickly shot 5 fabulous looks.

What really struck me about Ty is how genuinely interested he is in other people and their stories.  I really enjoyed my time working with him and hope it is not my last time collaborating!

Please click HERE to see the entire feature article!

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, commercial photography, fashion, fashion photography, fashion stylist, portrait, pr, publicity, singer

Promotional photographs for singer Ilaria Della Bidia

I love my job.  There is nothing I would rather be doing than creating photographs. Last Saturday I had the pleasure of photographing Ilaria Della Bidia.  Ilaria lives in Lucca, a small city in Tuscany, Italy.  Coincidentally last summer I had the pleasure of visiting Lucca while spending time visiting close friends.  It is a magnificent walled city where the central square was built on top of a Roman Ampitheater.  Lucca is the birthplace of Puccini.  When walking past the music conservatory students’ music pours out of every window.

Ilaria tours with Andrea Bocelli and is putting the finishing touches on a solo release.  Besides singing like an angel Ilaria is beautiful both inside and out.  Her playful personality and comfort in front of the camera made my job very easy.

Fashion stylist Brit Cato pulled magnificent gowns and casual looks that complimented Ilaria’s beauty and style. Makeup artist and hair stylist Angela Ivana did a beautiful job creating natural and more glamorous looks.

Here is an image taken at the end of the day with Ilaria, Brit and myself looking fresh!

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Once I get the team’s final selects I will post the final images! Images will be used for promotion and publicity.  I hear that they will be displayed in Time Square, NYC!

 

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advertising, advertising photography, art, beauty, beauty photography, campaign, catalog, commercial photography, denim, editorial, editorial photography, fashion, fashion editorial, fashion photographer, fashion photography, fashion stylist, hair, Jeans, makeup, makeup artist, studio, studio photography, style, styling

New Women’s Denim Fashion Photoshoot

I am pleased to share images from a recent fashion shoot with model Lore Varga from model agency Marilyn New York.

The concept is a clean set using grey seamless paper rolled up exposing the photo studio’s cement floor giving a bit of an industrial feel.  Fashion is denim driven using accessories and set design to tie in non-denim looks. Hair is loose and wind-blown, makeup is clean with strong elements.  Lore’s look is very strong, beautiful face, thick, long hair, and a great figure.  Her posing and movement is strong, she really knows how to work a look.

Team credits: fashion stylist Sara Medhat, hair stylist Angela Ivana, makeup artist Yevgene Wright-Mason.

To view other fashion (women and men) and beauty please visit my website

www.erichason.com

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