advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, e-commerce, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, location photography, Lookbook, makeup artist, men's fashion, menswear, model, outerwear

Photography for Iconic Outerwear Brand Member’s Only

Last week packed up my camera, strobes, stands, seamless background paper and headed to the garment center to shoot for outerwear lifestyle brand Member’s Only.  After shooting the collection against seamless paper we set up outside for some additional environmental image shots.  The showroom has a few balconies overlooking W. 40th St. with east and west views which scream Manhattan.  I had a great day with models Gabrielle Covers from Major Model Management, New York, Todd Charles from Q Models NYC and my favorite Czech makeup artist/hair stylist Veronika Robova.  Sidenote,the client styled the shoot with cool footwear from their friends at Jibs Life!

Below are some photos straight out of camera, no retouching.

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editorial, editorial photography, fashion editorial, fashion magazine, fashion stylist, magazine, men's fashion, photography, portrait, styling

Editorial Portraits of Fashion Stylist Ty Hunter

Fashion 360 Magazine commissioned me to photograph Ty Hunter for an editorial feature in their April issue.  Ty was a long term stylist for Beyonce who recently launched his own activewear collection Ty Hunter by Reflex.

The shoot was scheduled to start after I finished photographing a commercial catalog job.  That shoot was very successful, but physically taxing.  I was a bit tired after the job. Ty brought a refreshing, positive air into the studio which totally rejuvenated my creative energy. We switched up the set, tweaked the lighting and he being the consummate professional, we quickly shot 5 fabulous looks.

What really struck me about Ty is how genuinely interested he is in other people and their stories.  I really enjoyed my time working with him and hope it is not my last time collaborating!

Please click HERE to see the entire feature article!

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advertising, advertising photography, art, beauty, beauty photography, campaign, commercial photography, editorial photography, fashion, fashion photographer, fashion photography, Interview, jewelry, makeup, men's fashion, model, NYC, photographer, photography, portrait, studio photography

Huffington Post Article Featuring My Fashion and Beauty Photography

I am very proud to share a wonderful interview of me by Kimberly  E. Stone.  Her questions were unexpected and caught me a bit off guard.  I think they give insight into who I am, how I got here, and where I am going with my fashion and beauty photography as well as my life in general.  She did a nice job selecting which of my photographs to include.  Her edit gives a good feel of my body of work!

You can see the article by clicking on this Link:

Eric Hason’s Jaw Dropping Work

And check out Kimberly’s company POSHGLAM!

men's fashion photography jewelry beauty

 

 

www.erichason.com

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advertising, campaign, fashion, men's fashion, model, photography

Love My Menswear Clients!

Most of my clients are women’s wear.  Although their garments are beautiful, they won’t work for me.

I was thrilled to receive a package from my client Member’s Only on Monday containing a killer distressed faux-leather bomber jacket!   A few months ago I shot a campaign on the mean streets of Brooklyn with model Tyler James from Q.  The photos came out great great, but I thought I could improve on Tyler’s posing skills.  I grabbed my MO jacket, my dog, and a Tecate from the fridge, my camera and my son in order to recreate a photo from the campaign (my son snapped the photo).

I think I better stick to photography and let Tyler do the modeling!  I don’t think I have to specify who is the photographer and who is the model!  Hoshi (the vizsla) is a keeper!

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www.erichason.com

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advertising, commercial photography, editorial photography, fashion, fashion photography, lifestyle, men's fashion, model, outerwear, photographer, Social Media

Menswear – Fashion Lifestyle in Brooklyn

I received a request from my client Member’s Only to shoot a half day of fashion lifestyle, mostly for social media campaigns.  Very loose, no big deal.

The client wanted to shoot in studio.  Since there was no product, lookbook, line sheet or e-commerce images to photograph, I suggested we meet at my house and shoot on the street.  They were very excited by the idea.  I knew they would get a wider variety of images plus it is always nice to get out of the studio.  Also October daylight is magnificent.  The sun is low in the sky and has a very warm effect.

They client cast male model Tyler James from Q Model Management, NYC.

The team met at my house in the early afternoon.  My 2 year old female vizsla Hoshi greeted everyone in her typical way, with a few minutes of suspicious barking.  When she warms up, she is then quite affectionate.

We quickly started shooting on the stoop of my Park Slope brownstone.  We started with no props, then added Hoshi and a Tecate.  Tyler took to both props very nicely.  We migrated two blocks away to Prospect Park, shot a couple of looks there.  Then we jumped in my car and headed to Red Hook, an area that I love shooting in.  It has a very cool, barren, industrial feel, even post Fairway and Ikea gentrification.

We had a fun day outside!  Tyler is great. The client is thrilled. and now for some pictures (straight out of camera, no retouching).  I look forward to seeing their selects used in their social media!

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www.erichason.com

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advertising, beauty photography, commercial photography, editorial photography, fashion photography, hair, makeup, men's fashion, model, photographer

Website redesign – Men’s Fashion photography

I am excited about the redesign of my website.  The big change is adding a Men’s Fashion section.  I enjoy photographing guys fashion.  Definitely a different vibe on set.  Less time doing hair and makeup (usually) and more talk about last week’s game!  Check out the website and new section, let me know what you think!

A photo from the site featuring Jerome – New York Model Management.

Jerome from New York Models

www.erichason.com

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commercial photography, fashion photography, hair, men's fashion, model, photographer, photography, studio

Men’s fashion campaign – American Boy by Vaughn Jerreaux

Had a great shoot on Friday for American Boy by Vaughn Jerreaux 2014 Men’s fashion campaign.

Vaughn is an incredible creative and wonderful to work with. He has a strong vision which he is able to articulate. I love the graphics on his tanks and tees!

The model is Geo, an elementary school teacher; love his hair! I am sure his kids love him! Grooming is by Andrea Archer.

men's fashion, fashion, male model, campaign, editorial, photography, lookbook,line sheet, fashion photography

fashion photography, men's fashion, campaign, New York, NY, NYC, Manhattan, photographer, Eric Hason,

fashion, photographer, New York, NYC, Manhattan, men's fashion, fashion, campaign, photography,

www.erichason.com

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