editorial photography, fashion, fashion photographer, fashion stylist, lifestyle, location photography, magazine, male model, men's fashion, menswear, photographer, photography, street style

Fresh Menswear Editorial

Last fall I connected with Vaughn Stewart, editor in chief of Cool America Magazine. We had a couple of great phone conversations and decided to shoot an editorial together for the winter edition of his magazine. He mentioned the possibility of using Forest Hills Gardens as a location. I took a drive out and we toured around the neighborhood. I fell in love with the area and saw endless possibilities of incredible images. Vaughn hit up a half dozen of the top New York model agencies and we both agreed that Braxton Claudill from One Management New York was perfect for the story. Vaughn tapped Brian Robinson, BDR Styling to create out looks.

Shoot day was a breeze. Although we photographed a couple of looks inside an apartment and on a beautiful balcony, Vaughn felt it was not consistent with the editorial feel of the story. Even though I loved the images, I had to agree. We piled into my car, parked by the local train station, shot two looks on the platform, a third look on the sidewalk, pulled around the corner and shot three looks on a side street. Might be the easiest editorial I shot, and I am in love with the results.

To see the entire shoot you can purchase the winter issue of Cool America or visit my website www.erichason.com

Here are a few teaser images.

Menswear Editorial for Cool America by NYC Fashion Photographer Eric Hason
Menswear Editorial for Cool America by NYC Fashion Photographer Eric Hason
Standard
fashion, fashion model, fashion photographer, fashion photography, location photography, men's fashion, menswear, model, New York, NYC, outerwear, portrait, street style, style, styling

FW/21 Menswear Fashion Photoshoot

A recent shoot with male models from UMODELS New York: Rafael Roque, Gonzalo Calzon and Mohamed Barrie.

Styled by fashion director Mike Stallings, we shot at a single location in Brooklyn. I love the simplicity of the wall, offering a dynamic backdrop to showcase our killer guys and the street style high fashion.

Below are a few images from the shoot. Check out my instagram to see more of the looks and my website for more fashion and beauty photography!

Standard
activewear, advertising, advertising photography, campaign, commercial photography, fashion, fashion photographer, male model, men's fashion, menswear, model, NYC, photographer, styling

Activewear Photography, NYC

Last week I had the pleasure of shooting model Sean Biloski, Wilhelmina New York for an activewear campaign that will be featured in Costco internationally.

During the shoot I had fashion stylist Nyree square up against Sean, taking a promotional shot for their upcoming UFC, no holds barred, world championship bout!

I have my money on Nyree.  She may give up a considerable advantage on height and weight, but she is quite fast, has a great eye, and very skilled with pins and binder clips!

We had a lot of fun shooting lifestyle images in my studio!

Active-Wear-Fashion-Photography-NYC

Standard
catalog, commercial photography, denim, e-commerce, fashion, fashion photographer, fashion photography, Jeans, Lookbook, men's fashion, menswear, Next Model Management, photographer, photography, studio photography

Denim and Outerwear Catalog Photography

Last week I had the pleasure of shooting for my client Vigoss, a denim and outerwear designer. The client cast great models from Next Model Management, New York and State Management, NYC. We took advantage of some great afternoon natural daylight to shoot looks for their website and catalog.  Makeup artist Veronika Robova gave us great natural hair and makeup which worked perfectly for the concept. This is the first season for their Men’s collection. The jeans, shirts and outerwear look great, so there is no surprise that they are getting great response from the buyers. I look forward to rocking some of the denim myself!

Here are some photos from the day.

jacket-coat-jeans-photography-fashionecomm-photography-outerwear-denim-jeansmens-fashion-photography-nycFashion-photographer-womens-outerwear-nycdenim-and-outerwear-photography-nyc

Standard
advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, e-commerce, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, location photography, Lookbook, makeup artist, men's fashion, menswear, model, outerwear

Photography for Iconic Outerwear Brand Member’s Only

Last week packed up my camera, strobes, stands, seamless background paper and headed to the garment center to shoot for outerwear lifestyle brand Member’s Only.  After shooting the collection against seamless paper we set up outside for some additional environmental image shots.  The showroom has a few balconies overlooking W. 40th St. with east and west views which scream Manhattan.  I had a great day with models Gabrielle Covers from Major Model Management, New York, Todd Charles from Q Models NYC and my favorite Czech makeup artist/hair stylist Veronika Robova.  Sidenote,the client styled the shoot with cool footwear from their friends at Jibs Life!

Below are some photos straight out of camera, no retouching.

Standard
editorial, editorial photography, fashion editorial, fashion magazine, fashion stylist, magazine, men's fashion, photography, portrait, styling

Editorial Portraits of Fashion Stylist Ty Hunter

Fashion 360 Magazine commissioned me to photograph Ty Hunter for an editorial feature in their April issue.  Ty was a long term stylist for Beyonce who recently launched his own activewear collection Ty Hunter by Reflex.

The shoot was scheduled to start after I finished photographing a commercial catalog job.  That shoot was very successful, but physically taxing.  I was a bit tired after the job. Ty brought a refreshing, positive air into the studio which totally rejuvenated my creative energy. We switched up the set, tweaked the lighting and he being the consummate professional, we quickly shot 5 fabulous looks.

What really struck me about Ty is how genuinely interested he is in other people and their stories.  I really enjoyed my time working with him and hope it is not my last time collaborating!

Please click HERE to see the entire feature article!

Standard
advertising, advertising photography, art, beauty, beauty photography, campaign, commercial photography, editorial photography, fashion, fashion photographer, fashion photography, Interview, jewelry, makeup, men's fashion, model, NYC, photographer, photography, portrait, studio photography

Huffington Post Article Featuring My Fashion and Beauty Photography

I am very proud to share a wonderful interview of me by Kimberly  E. Stone.  Her questions were unexpected and caught me a bit off guard.  I think they give insight into who I am, how I got here, and where I am going with my fashion and beauty photography as well as my life in general.  She did a nice job selecting which of my photographs to include.  Her edit gives a good feel of my body of work!

You can see the article by clicking on this Link:

Eric Hason’s Jaw Dropping Work

And check out Kimberly’s company POSHGLAM!

men's fashion photography jewelry beauty

 

 

www.erichason.com

Standard
advertising, campaign, fashion, men's fashion, model, photography

Love My Menswear Clients!

Most of my clients are women’s wear.  Although their garments are beautiful, they won’t work for me.

I was thrilled to receive a package from my client Member’s Only on Monday containing a killer distressed faux-leather bomber jacket!   A few months ago I shot a campaign on the mean streets of Brooklyn with model Tyler James from Q.  The photos came out great great, but I thought I could improve on Tyler’s posing skills.  I grabbed my MO jacket, my dog, and a Tecate from the fridge, my camera and my son in order to recreate a photo from the campaign (my son snapped the photo).

I think I better stick to photography and let Tyler do the modeling!  I don’t think I have to specify who is the photographer and who is the model!  Hoshi (the vizsla) is a keeper!

_MG_1947 _C6C0539

www.erichason.com

Standard
advertising, commercial photography, editorial photography, fashion, fashion photography, lifestyle, men's fashion, model, outerwear, photographer, Social Media

Menswear – Fashion Lifestyle in Brooklyn

I received a request from my client Member’s Only to shoot a half day of fashion lifestyle, mostly for social media campaigns.  Very loose, no big deal.

The client wanted to shoot in studio.  Since there was no product, lookbook, line sheet or e-commerce images to photograph, I suggested we meet at my house and shoot on the street.  They were very excited by the idea.  I knew they would get a wider variety of images plus it is always nice to get out of the studio.  Also October daylight is magnificent.  The sun is low in the sky and has a very warm effect.

They client cast male model Tyler James from Q Model Management, NYC.

The team met at my house in the early afternoon.  My 2 year old female vizsla Hoshi greeted everyone in her typical way, with a few minutes of suspicious barking.  When she warms up, she is then quite affectionate.

We quickly started shooting on the stoop of my Park Slope brownstone.  We started with no props, then added Hoshi and a Tecate.  Tyler took to both props very nicely.  We migrated two blocks away to Prospect Park, shot a couple of looks there.  Then we jumped in my car and headed to Red Hook, an area that I love shooting in.  It has a very cool, barren, industrial feel, even post Fairway and Ikea gentrification.

We had a fun day outside!  Tyler is great. The client is thrilled. and now for some pictures (straight out of camera, no retouching).  I look forward to seeing their selects used in their social media!

_C6C0539 _C6C0658 _C6C0780 _C6C0793 _C6C0974 _C6C1356

 

www.erichason.com

Standard
advertising, beauty photography, commercial photography, editorial photography, fashion photography, hair, makeup, men's fashion, model, photographer

Website redesign – Men’s Fashion photography

I am excited about the redesign of my website.  The big change is adding a Men’s Fashion section.  I enjoy photographing guys fashion.  Definitely a different vibe on set.  Less time doing hair and makeup (usually) and more talk about last week’s game!  Check out the website and new section, let me know what you think!

A photo from the site featuring Jerome – New York Model Management.

Jerome from New York Models

www.erichason.com

Standard