advertising, beauty, behind the scenes, campaign, catalog, children, fashion, fashion model, fashion photographer, fashion stylist, model, model agency, New York, NYC, photographer, studio, studio photography, styling, Wilhelmina

Fashion Catalog Photography

Wednesday evening.  Just completed my third day shooting for the early fall McCall’s Pattern Company catalog; two more days to go!  McCall’s creates patterns for home sewers to create their own clothing.  The company has a deep, rich history dating back to 1870! I had the pleasure of working in their studio and touring their catalog archives.  They have all of their past catalogs and is a real history of fashion and trends. A plethora of supermodels have graced the covers!

The amount of preparation and thought that goes into each shoot is really impressive.  I am honored to be entrusted to help execute the team’s vision while adding my personal style to each shoot. The art direction, styling, model casting, makeup/hair and organization is always on point.

It is a thrill to receive the catalog after it is printed.  I love doing photography for this client!

Since there is an embargo on the fashion images I can only show limited images I take specifically to share for social media.  I get approval from the fashion editor prior to posting.

Here are some natural light beauty images of models Sam Vrielink of Wilhelmina New York, myself with model Bamboo (Shine Ibu),  Lauren Macarro of State Management NYC, Karen cutting Lauren’s hair (not) and Anna Vorobyeva Wilhelmina New York in the makeup chair with makeup artist Dawn Brocco and fashion director Karen Duffy.

Can’t wait to shoot children’s fashion tomorrow!

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advertising, advertising photography, beauty, behind the scenes, campaign, commercial photography, e-commerce, fashion photographer, hair, knitwear, Lookbook, makeup, makeup artist, NYC, photographer, photography, studio photography, style

Photography for NYC Knitwear Designer Label and Thread

I love working for New York knitwear designer Label and Thread!  They create beautiful sweaters, scarves and hats, are really great with styling the looks, book great models, and are really fun to work with.  We always use Andrea Wilson of Next Artists for hair and makeup. Andrea is extremely talented and a blast to work with. Her energy keeps the set jumping and her attention to detail makes sure each look is flawless. This season the client booked Dutch model Romy de Grijff from Wilhelmina NY. Romy is a stunning woman and a pleasure to work with.  She made my job extremely easy.

The day started off similar to most.  I arrived at the studio early to start setting up.  I like to be ready to shoot when the client arrives.  This way I am free to spend time helping the client with what they need to prepare for a day of shooting.  During the week another photographer had a job photographing food. My studio manager surprised us with a crate of assorted bags of tortilla chips. There were about 30 bags! Jokingly I asked him what about the guacamole? He came in with a bag of ripe avocados, onion, tomato and limes.  I spent the next 10 minutes making some killer guacamole for the crew and studio staff.  That was a first!

Unfortunately there was no tequila left over. Never too early for shots!

We had a really productive day of shooting.  Below are some of the looks from the F/W18 collection.  I am looking forward to seeing the images live on their website! If you would like to see some of our work from the current season take a look at www.labelandthread.com.

Romy and Andrea love my guacamole!

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And images of the collection

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, catalog, commercial photography, fashion, jewelry, makeup artist, model, model agency, photographer, photography, studio photography

Jewelry Ad Campaign – Beauty Photography

Last week I shot a jewelry campaign and catalog.  The client cast the beautiful Michaela Vybohova now with Major Model Management, New York. I had worked with Michaela a few years ago for a shearling outwear client.  Michaela told me that was one of her first jobs  after arriving in NYC.  The fun and talented Veronika Robova did an amazing job with hair and makeup!

Veronika is from the Czech Republic, Michaela hails from Slovakia, the reunion and relations between the two states went extremely well except for this minor skirmish with a Makita leaf blower.

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The client needed a rush on the retouching and delivery of images in order to print banners for a trade show in Las Vegas he is attending; twenty-four hours later, here are some of the images I delivered.  I can’t wait to see photos of the trade show booth (love seeing my photos printed large), catalog and print ads!

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behind the scenes, commercial photography, Flashes of Hope, hair, kids, makeup, Volunteer

More photographs from Flashes of Hope shoot

It is a privilege and an honor to work with the families serviced by Flashes of Hope.  As the New York Chapter Director I coordinate bringing professional photographers into pediatric cancer treatment centers to photograph the patients and their families.  We also provide hair and makeup as well.

I am always blown away by the kids and their families.  They are incredibly strong through trying times I hope none of us ever know.  Although there are so many emotions very close to the surface, love is what always comes out.  The amount of thanks and gratitude that we volunteers receive for something we do every day is such a reward.

The grace that the families share centers me until the next Flashes of Hope photo shoot!

Below are photos taken by volunteer photographer Greg Morris of me goofing around with a younger brother of one of the patients.

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behind the scenes, commercial photography, Community Service, Flashes of Hope, location photography, Volunteer

Flashes of Hope Photo Shoot – Juvenile Cancer

I love my job.  It is so much fun creating images for my commercial fashion and beauty clients.  I really enjoy working with other creatives to craft images that sell client’s products and services… and I get paid for doing it!

Equally rewarding is the volunteer work I do as the New York Chapter Director for Flashes of Hope, a national charity which brings commercial photographers into pediatric cancer treatment centers to photograph the patients and their families.

Today we had a photo shoot at Cohen’s Children’s Hospital in New Hyde Park, NY.  The photographer was Greg Morris.  NuBest Salon provided a glam squad for the shoot (hair and makeup). We always have an amazing time!   The kids are amazing.  The families give us strength, venerability, hope, and love. It really hammers hope what is truly important in life and puts any of my problems into context and perspective.

For the photographers and glam team, this is what we do every day.  For the families it is really special to be pampered and photographed.  In this day and age of Instagram and disposable photography we are creating photographs that document a critical point in the families’ lives that are treasured.  It is an honor to be able to do this.

Lots of thanks to child life specialist Faye Brick and Richard Piana of nuBest Salon for their continued support.

Here are some behind the scenes from today’s shoot.  Visit the Flashes of Hope website to see samples of the very special images created around the country.

 

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advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, e-commerce, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, location photography, Lookbook, makeup artist, men's fashion, menswear, model, outerwear

Photography for Iconic Outerwear Brand Member’s Only

Last week packed up my camera, strobes, stands, seamless background paper and headed to the garment center to shoot for outerwear lifestyle brand Member’s Only.  After shooting the collection against seamless paper we set up outside for some additional environmental image shots.  The showroom has a few balconies overlooking W. 40th St. with east and west views which scream Manhattan.  I had a great day with models Gabrielle Covers from Major Model Management, New York, Todd Charles from Q Models NYC and my favorite Czech makeup artist/hair stylist Veronika Robova.  Sidenote,the client styled the shoot with cool footwear from their friends at Jibs Life!

Below are some photos straight out of camera, no retouching.

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, commercial photography, fashion, fashion photography, fashion stylist, portrait, pr, publicity, singer

Promotional photographs for singer Ilaria Della Bidia

I love my job.  There is nothing I would rather be doing than creating photographs. Last Saturday I had the pleasure of photographing Ilaria Della Bidia.  Ilaria lives in Lucca, a small city in Tuscany, Italy.  Coincidentally last summer I had the pleasure of visiting Lucca while spending time visiting close friends.  It is a magnificent walled city where the central square was built on top of a Roman Ampitheater.  Lucca is the birthplace of Puccini.  When walking past the music conservatory students’ music pours out of every window.

Ilaria tours with Andrea Bocelli and is putting the finishing touches on a solo release.  Besides singing like an angel Ilaria is beautiful both inside and out.  Her playful personality and comfort in front of the camera made my job very easy.

Fashion stylist Brit Cato pulled magnificent gowns and casual looks that complimented Ilaria’s beauty and style. Makeup artist and hair stylist Angela Ivana did a beautiful job creating natural and more glamorous looks.

Here is an image taken at the end of the day with Ilaria, Brit and myself looking fresh!

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Once I get the team’s final selects I will post the final images! Images will be used for promotion and publicity.  I hear that they will be displayed in Time Square, NYC!

 

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