advertising, beauty, behind the scenes, campaign, catalog, children, fashion, fashion model, fashion photographer, fashion stylist, model, model agency, New York, NYC, photographer, studio, studio photography, styling, Wilhelmina

Fashion Catalog Photography

Wednesday evening.  Just completed my third day shooting for the early fall McCall’s Pattern Company catalog; two more days to go!  McCall’s creates patterns for home sewers to create their own clothing.  The company has a deep, rich history dating back to 1870! I had the pleasure of working in their studio and touring their catalog archives.  They have all of their past catalogs and is a real history of fashion and trends. A plethora of supermodels have graced the covers!

The amount of preparation and thought that goes into each shoot is really impressive.  I am honored to be entrusted to help execute the team’s vision while adding my personal style to each shoot. The art direction, styling, model casting, makeup/hair and organization is always on point.

It is a thrill to receive the catalog after it is printed.  I love doing photography for this client!

Since there is an embargo on the fashion images I can only show limited images I take specifically to share for social media.  I get approval from the fashion editor prior to posting.

Here are some natural light beauty images of models Sam Vrielink of Wilhelmina New York, myself with model Bamboo (Shine Ibu),  Lauren Macarro of State Management NYC, Karen cutting Lauren’s hair (not) and Anna Vorobyeva Wilhelmina New York in the makeup chair with makeup artist Dawn Brocco and fashion director Karen Duffy.

Can’t wait to shoot children’s fashion tomorrow!

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advertising, beauty, beauty photography, editorial photography, fashion, fashion model, fashion photographer, hair, makeup, model, model agency, photographer, photography, Uncategorized, Wilhelmina

Beauty Photography in Wilhemina Model Portfolio

The ultimate compliment on my photography is when a major agency uses my images on their website for a model’s portfolio.  This states that my work captures some essence of the model that will sell them to their clients.

Lula Kenfe is as stunning model from Wilhelmina New York who I have had the pleasure of shooting beauty with.  Angela Ivana from Agency Gerard did the hair and makeup.  We are quite pleased with the results, apparently the agency is as well!

Fashion beauty photography NYC New York by Eric Hason makeup, hair, makeup artist, hair stylist, fashion

NYC, New York Fashion and Beauty Photography by Eric Hason

 

www.erichason.com

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advertising, advertising photography, beauty, beauty photography, cashmere, catalog, commercial photography, e-commerce, fashion, fashion photographer, Lookbook, NYFW, photographer, photography, studio photography, styling, Uncategorized, Wilhelmina

Behind the Scenes at a Fall/Winter Catalog Photoshoot

Last week I worked with client Label and Thread shooting their F/W ’16 catalog.  They design beautiful sweaters.  This is my third time shooting for them.  It is always a fun, productive day.  Makeup artist and hair stylist Andrea Wilson with Next Artist Management is not only an incredible talent but she brings a great energy onto set. Our stunning model was Sofia Reynal from Wilhelmina New York.

Here are some behind the scenes photos from the shoot.

behind-the-scenes-model-photo-onsetClient shooting a behind the scenes photo of hair stylist Andrea getting some body into model’s hair.wind-in-hair-fashion-catalog

Nothing like a Makita portable leaf blower to get the hair going in the studio!

Can’t wait to see the final images on their website!

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