activewear, advertising, advertising photography, campaign, commercial photography, fashion, fashion photographer, male model, men's fashion, menswear, model, NYC, photographer, styling

Activewear Photography, NYC

Last week I had the pleasure of shooting model Sean Biloski, Wilhelmina New York for an activewear campaign that will be featured in Costco internationally.

During the shoot I had fashion stylist Nyree square up against Sean, taking a promotional shot for their upcoming UFC, no holds barred, world championship bout!

I have my money on Nyree.  She may give up a considerable advantage on height and weight, but she is quite fast, has a great eye, and very skilled with pins and binder clips!

We had a lot of fun shooting lifestyle images in my studio!

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advertising, beauty, behind the scenes, campaign, catalog, children, fashion, fashion model, fashion photographer, fashion stylist, model, model agency, New York, NYC, photographer, studio, studio photography, styling, Wilhelmina

Fashion Catalog Photography

Wednesday evening.  Just completed my third day shooting for the early fall McCall’s Pattern Company catalog; two more days to go!  McCall’s creates patterns for home sewers to create their own clothing.  The company has a deep, rich history dating back to 1870! I had the pleasure of working in their studio and touring their catalog archives.  They have all of their past catalogs and is a real history of fashion and trends. A plethora of supermodels have graced the covers!

The amount of preparation and thought that goes into each shoot is really impressive.  I am honored to be entrusted to help execute the team’s vision while adding my personal style to each shoot. The art direction, styling, model casting, makeup/hair and organization is always on point.

It is a thrill to receive the catalog after it is printed.  I love doing photography for this client!

Since there is an embargo on the fashion images I can only show limited images I take specifically to share for social media.  I get approval from the fashion editor prior to posting.

Here are some natural light beauty images of models Sam Vrielink of Wilhelmina New York, myself with model Bamboo (Shine Ibu),  Lauren Macarro of State Management NYC, Karen cutting Lauren’s hair (not) and Anna Vorobyeva Wilhelmina New York in the makeup chair with makeup artist Dawn Brocco and fashion director Karen Duffy.

Can’t wait to shoot children’s fashion tomorrow!

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beauty, beauty photography, denim, Jeans, lingerie, model, model agency, photography, Uncategorized

Fashion/Beauty with Wilhelmina Model Ana Marques

Early January I had the pleasure of working with model Ana Marques from Wilhelmina New York. The beauty team was hair stylist Monae Everrett and makeup artist Heidi Paul.  Love it when the agency uses my work for the opening picture of the model’s portfolio!  Ana was a pleasure to photograph.  I hope I have the opportunity to shoot with her in the near future!

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beauty, behind the scenes, catalog, commercial photography, fashion, fashion photography, hair, Lookbook, makeup, photography

Up Against the Wall – Lookbook

I recently shot a lookbook for Brasilian born, New York based fashion designer Thais Lima.  The concept was loose and edgy, just shoot the model against the wall of my Manhattan studio a few props like a ladder, box, stool, etc.  The model was the lovely Karolina Nevia from Q Model Management, NYC.  Karolina was actually a last minute replacement for another model who arrived with the flu.  Everything happens for a reason… Karolina was amazing.  She understood the concept and the clothing and was perfect face for the collection.  Tiffany Oliver (hair and makeup)  from Wilhelmina Artist Management had the easy task of making the beautiful Karolina look beautiful.

Below are some photos from the shoot, behind the scenes pic as well.

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www.erichason.com

 

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