advertising photography, denim, fashion photography, hair, lifestyle, makeup, model, NYC

Ecommerce and Lifestyle Social Media Campaign for Denim Client

Yesterday I had the pleasure to shoot for my client Vigoss, a women’s denim designer.  We spent the day with APM New York beauties Michelle and Kayla photographing images for their e-commerce site and lifestyle images for their social media campaign.  Here are some images of the girls straight out of camera… no retouching!  Makeup and hair by Brian Dean.

Makeup artist and Hair Stylist Brian Dean showing off his work with APM New York models Kayla Demiro and Michelle McHugh.

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www.erichason.com

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advertising, behind the scenes, catalog, commercial photography, e-commerce, fashion, fashion photography, model, photography, Social Media

Fashion shoot for social media campaign and an encounter with a peaceful protest.

I love being busy!  Yesterday had an early start meeting my assistant at my studio to pick up gear, then head over to the client Vigoss Jeans‘ showroom to shoot for their website and social media campaign.

The showroom had an unobstructed, breathtaking view south.  However I had the difficult task to keep my eyes on the beautiful Bruna Marx from FentonMoon.  It was a very successful shoot with a fun team.

After wrapping up, getting my car from the garage in Times Square, loading up my gear, heading back to the studio, unloading my gear I started to make my way back to Brooklyn via the Manhattan Bridge.  Usually I have a fairly easy drive home, but after all, this is NYC and sometimes traffic can be a nightmare.

Unfortunately this was the case.  As I neared the bridge traffic stopped.  I switched the radio from music to news to hear about the Eric Garner protest that snarled traffic in downtown Manhattan closing off downtown bridges and tunnels.  I sympathize with the cause, am pleased that the protests were for the most part peaceful.  After an hour of being at a standstill I headed north to Soho, stopped at my father’s apartment for a visit and Chinese food while waiting for traffic to ease up.

By the time I left the Manhattan Bridge was still closed so I planned an alternate route home.  I arrived in time to catch the 11 pm news.

While stuck in traffic I had the chance to roll down my window and speak with other drivers (many cabbies).  Everyone seemed ok with what was going on.  No one was too irate or annoyed.  Although far from perfect, we are blessed to live in a society where we have the right to assemble and openly air our grievances.

Here is a view from the showroom, a behind the scenes photo and a shot of Bruna.

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www.erichason.com

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advertising, commercial photography, editorial photography, fashion, fashion photography, lifestyle, men's fashion, model, outerwear, photographer, Social Media

Menswear – Fashion Lifestyle in Brooklyn

I received a request from my client Member’s Only to shoot a half day of fashion lifestyle, mostly for social media campaigns.  Very loose, no big deal.

The client wanted to shoot in studio.  Since there was no product, lookbook, line sheet or e-commerce images to photograph, I suggested we meet at my house and shoot on the street.  They were very excited by the idea.  I knew they would get a wider variety of images plus it is always nice to get out of the studio.  Also October daylight is magnificent.  The sun is low in the sky and has a very warm effect.

They client cast male model Tyler James from Q Model Management, NYC.

The team met at my house in the early afternoon.  My 2 year old female vizsla Hoshi greeted everyone in her typical way, with a few minutes of suspicious barking.  When she warms up, she is then quite affectionate.

We quickly started shooting on the stoop of my Park Slope brownstone.  We started with no props, then added Hoshi and a Tecate.  Tyler took to both props very nicely.  We migrated two blocks away to Prospect Park, shot a couple of looks there.  Then we jumped in my car and headed to Red Hook, an area that I love shooting in.  It has a very cool, barren, industrial feel, even post Fairway and Ikea gentrification.

We had a fun day outside!  Tyler is great. The client is thrilled. and now for some pictures (straight out of camera, no retouching).  I look forward to seeing their selects used in their social media!

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www.erichason.com

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beauty, behind the scenes, commercial photography, editorial, fashion, fashion magazine, fashion photography, makeup, model, photography

Post Fashion Editorial Photographs for Social Media

After shooting fashion editorial with Meron and Alexandra from Red Model Management we decided to shoot some portraits in window light for fun and social media.

I am really pleased with the results! These girls are so beautiful and work really well together. Makeup artist Jackie Sanchez and hairstylist Karen Bishop and I are looking forward to shooting some beauty with these stunning girls!

Here are some of the results… no retouching!

fashion, beauty, lifestyle, model behavior, behind the scenes, New York, NYC, editorial, lookbook, campaign,  advertising, Red NYC

photographer, beauty, fashion, model New York, NYC, line sheet, look book, lookbook,Advertising, campaign, natural beauty, no retouching

fashion, beauty, editorial, photography, NYC, model, lookbook, New York

www.erichason.com

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