Tag Archives: campaign

advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, editorial photography, fashion photographer, fashion photography, footwear, location photography, model, Next Model Management, photography, Video

Behind the Scenes Video – Fashion Lifestyle Photoshoot

My friend Kenny Chan of Full Motion NYC shared a behind the scenes video he shot from my lifestyle fashion photo shoot for shoe client J/Slides Footwear.  We had a great shoot, meeting in Central Park 6:30 am on a beautiful June weekday morning.  I was surprised how busy the park was at that time; runners, dogs, cyclists, trucks making deliveries. In retrospect I am not sure why I thought Central Park would be quiet.

Our models were Kianna Stupakoff and Lily Jean, both from Next Models, New York. Although they never met each other, they became best friends, at least for that morning.

To see some of the still work and promo videos please visit the client website by clicking below!

J/Slides Footwear

 

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advertising, advertising photography, campaign, commercial photography, denim, fashion, fashion photography, Jeans, model

Product Campaign for Women’s Jeans Client

I had a great time shooting a product campaign for one of my favorite clients; denim designer  Vigoss Jeans.

I sourced a distressed club chair via prop stylist extraordinaire Noah Sparks.  The perfect body to fit the jeans is

Michelle McHugh from APM Models, New York.

Denim jean fashion campaign photography

blue jean denim advertising campaign photographer

www.erichason.com

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advertising, campaign, fashion, fashion photography, Jeans, NYC

Campaign Photography for Vigoss Jeans

Yesterday had the opportunity to shoot a Dillard’s in store display campaign for Vigoss Jeans.  Worked with the lovely  Michelle McHugh from APM Models. We shot in studio using a distressed club chair created by prop stylist Noah Sparke.  Looking forward to sharing the final images!

Here is a behind the scenes image shot by my assistant.  Always good to have a comfortable prop, my job gets tiring!

Photographer Eric Hason in distressed club chair

www.erichason.com

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advertising photography, denim, fashion photography, hair, lifestyle, makeup, model, NYC

Ecommerce and Lifestyle Social Media Campaign for Denim Client

Yesterday I had the pleasure to shoot for my client Vigoss, a women’s denim designer.  We spent the day with APM New York beauties Michelle and Kayla photographing images for their e-commerce site and lifestyle images for their social media campaign.  Here are some images of the girls straight out of camera… no retouching!  Makeup and hair by Brian Dean.

Makeup artist and Hair Stylist Brian Dean showing off his work with APM New York models Kayla Demiro and Michelle McHugh.

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www.erichason.com

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advertising, campaign, fashion, men's fashion, model, photography

Love My Menswear Clients!

Most of my clients are women’s wear.  Although their garments are beautiful, they won’t work for me.

I was thrilled to receive a package from my client Member’s Only on Monday containing a killer distressed faux-leather bomber jacket!   A few months ago I shot a campaign on the mean streets of Brooklyn with model Tyler James from Q.  The photos came out great great, but I thought I could improve on Tyler’s posing skills.  I grabbed my MO jacket, my dog, and a Tecate from the fridge, my camera and my son in order to recreate a photo from the campaign (my son snapped the photo).

I think I better stick to photography and let Tyler do the modeling!  I don’t think I have to specify who is the photographer and who is the model!  Hoshi (the vizsla) is a keeper!

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www.erichason.com

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advertising, catalog, commercial photography, fashion, fashion photography, outerwear

Campaign photography for Member’s Only

I love shooting for Member’s Only, the iconic outerwear brand from my youth.  I remember the cool kids rocking their nylon jackets while I was still wearing the Mighty Mac which would be handed down to my brother when I outgrew it.

The current incarnation is quickly becoming an important lifestyle brand successfully merging retro cool and current hip.

A couple of photos from the day…

Models Carly and Matt  (Major Model Management) make my job so easy. Along with the classic jackets I get the iconic NYC water tanks.

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Matt and I preparing for our doubles play.

nyc-fashion-photography

www.erichason.com

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commercial photography, fashion photography, hair, men's fashion, model, photographer, photography, studio

Men’s fashion campaign – American Boy by Vaughn Jerreaux

Had a great shoot on Friday for American Boy by Vaughn Jerreaux 2014 Men’s fashion campaign.

Vaughn is an incredible creative and wonderful to work with. He has a strong vision which he is able to articulate. I love the graphics on his tanks and tees!

The model is Geo, an elementary school teacher; love his hair! I am sure his kids love him! Grooming is by Andrea Archer.

men's fashion, fashion, male model, campaign, editorial, photography, lookbook,line sheet, fashion photography

fashion photography, men's fashion, campaign, New York, NY, NYC, Manhattan, photographer, Eric Hason,

fashion, photographer, New York, NYC, Manhattan, men's fashion, fashion, campaign, photography,

www.erichason.com

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