activewear, advertising, advertising photography, beauty, campaign, catalog, fashion photographer, Lookbook, model, Uncategorized

Activewear Catalog Photography

My Spring 17 photography for activewear lifestyle brand LukkaLux are currently up on their website! LukkaLux creates chic, sexy, trend setting designs implementing great graphic cuts, bold colors and materials with a focus on comfort and utility.  These bras, tops, bottoms, jackets and bags look and feel equally great in the gym/studio or at brunch!

Below are some photos from the shoot with beautiful Simone from One.1 Management, NYC, NY.

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advertising photography, denim, fashion photography, hair, lifestyle, makeup, model, NYC

Ecommerce and Lifestyle Social Media Campaign for Denim Client

Yesterday I had the pleasure to shoot for my client Vigoss, a women’s denim designer.  We spent the day with APM New York beauties Michelle and Kayla photographing images for their e-commerce site and lifestyle images for their social media campaign.  Here are some images of the girls straight out of camera… no retouching!  Makeup and hair by Brian Dean.

Makeup artist and Hair Stylist Brian Dean showing off his work with APM New York models Kayla Demiro and Michelle McHugh.

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www.erichason.com

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advertising, commercial photography, editorial photography, fashion, fashion photography, lifestyle, men's fashion, model, outerwear, photographer, Social Media

Menswear – Fashion Lifestyle in Brooklyn

I received a request from my client Member’s Only to shoot a half day of fashion lifestyle, mostly for social media campaigns.  Very loose, no big deal.

The client wanted to shoot in studio.  Since there was no product, lookbook, line sheet or e-commerce images to photograph, I suggested we meet at my house and shoot on the street.  They were very excited by the idea.  I knew they would get a wider variety of images plus it is always nice to get out of the studio.  Also October daylight is magnificent.  The sun is low in the sky and has a very warm effect.

They client cast male model Tyler James from Q Model Management, NYC.

The team met at my house in the early afternoon.  My 2 year old female vizsla Hoshi greeted everyone in her typical way, with a few minutes of suspicious barking.  When she warms up, she is then quite affectionate.

We quickly started shooting on the stoop of my Park Slope brownstone.  We started with no props, then added Hoshi and a Tecate.  Tyler took to both props very nicely.  We migrated two blocks away to Prospect Park, shot a couple of looks there.  Then we jumped in my car and headed to Red Hook, an area that I love shooting in.  It has a very cool, barren, industrial feel, even post Fairway and Ikea gentrification.

We had a fun day outside!  Tyler is great. The client is thrilled. and now for some pictures (straight out of camera, no retouching).  I look forward to seeing their selects used in their social media!

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www.erichason.com

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advertising, lifestyle, lighting, photographer, photography

Not Beauty or Fashion Photography but…

When the worlds greatest dentist

asks you to take photos for his website, you put fashion, beauty, and everything else on hold and head to the Bronx.

Dr. Robert Steinberger, East Tremont Dental, has been my dentist for longer than I care to admit. Throggs Neck is not exactly convenient to my home in Brooklyn, but he is well worth the trip. I have recommended him to friends and family in Manhattan, Connecticut and New Jersey who faithfully flock to the Boogie Down for their bi-annual checkups. He is that good! Dr. Steinberger originally hails from Brooklyn and has never forgotten his roots. He is honest, caring, smart, and has mad dental skillz. In the unlikely event that I ever move to Alaska, I will still have my teeth cleaned just north of the Whitestone Bridge.

Here are a few photographs I shot of the Doc, not fashion photography, but a thing of beauty.

Looking forward to seeing them up on his website!

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fashion lifestyle beauty photography advertising lookbook commercial

lifestyle photography fashion beauty nyc manhattan

www.erichason.com
Photography and Photographers

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