activewear, beauty, beauty photography, catalog, e-commerce, editorial, editorial photography, fashion, fashion photographer, hair, lifestyle, Lookbook, makeup, model, Swimwear

Summer in the Studio! Photography for Swimwear Catalog

I love working with my swim client Kuleana! Their swimwear is beautifully designed and cut to compliment a women’s physique. They use beautiful fabric with fun patterns and great colors.  We have assembled a great team so the day runs smooth and efficiently.  Monae Everrett provides hair and makeup. She gives us a natural beachy beauty look.  Below is a photo of model Becky Boggs from State Management New York.  Becky is great, giving a variety of looks and nailing it each time.   This was our last shoot for the Summer 2018 collection.  Can’t wait to start photographing the next collection starting in May!  Ironically, next week I will be shooting for a fur client.

Below are a few photos from the day.

Bikini photography for catalog website e-commerce NYCPhotography for swimwear designer NYCFashion photography nyc swimwear with model beckySwimwear photography NYC

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advertising, advertising photography, beauty, behind the scenes, campaign, commercial photography, e-commerce, fashion photographer, hair, knitwear, Lookbook, makeup, makeup artist, NYC, photographer, photography, studio photography, style

Photography for NYC Knitwear Designer Label and Thread

I love working for New York knitwear designer Label and Thread!  They create beautiful sweaters, scarves and hats, are really great with styling the looks, book great models, and are really fun to work with.  We always use Andrea Wilson of Next Artists for hair and makeup. Andrea is extremely talented and a blast to work with. Her energy keeps the set jumping and her attention to detail makes sure each look is flawless. This season the client booked Dutch model Romy de Grijff from Wilhelmina NY. Romy is a stunning woman and a pleasure to work with.  She made my job extremely easy.

The day started off similar to most.  I arrived at the studio early to start setting up.  I like to be ready to shoot when the client arrives.  This way I am free to spend time helping the client with what they need to prepare for a day of shooting.  During the week another photographer had a job photographing food. My studio manager surprised us with a crate of assorted bags of tortilla chips. There were about 30 bags! Jokingly I asked him what about the guacamole? He came in with a bag of ripe avocados, onion, tomato and limes.  I spent the next 10 minutes making some killer guacamole for the crew and studio staff.  That was a first!

Unfortunately there was no tequila left over. Never too early for shots!

We had a really productive day of shooting.  Below are some of the looks from the F/W18 collection.  I am looking forward to seeing the images live on their website! If you would like to see some of our work from the current season take a look at www.labelandthread.com.

Romy and Andrea love my guacamole!

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And images of the collection

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catalog, commercial photography, denim, e-commerce, fashion, fashion photographer, fashion photography, Jeans, Lookbook, men's fashion, menswear, Next Model Management, photographer, photography, studio photography

Denim and Outerwear Catalog Photography

Last week I had the pleasure of shooting for my client Vigoss, a denim and outerwear designer. The client cast great models from Next Model Management, New York and State Management, NYC. We took advantage of some great afternoon natural daylight to shoot looks for their website and catalog.  Makeup artist Veronika Robova gave us great natural hair and makeup which worked perfectly for the concept. This is the first season for their Men’s collection. The jeans, shirts and outerwear look great, so there is no surprise that they are getting great response from the buyers. I look forward to rocking some of the denim myself!

Here are some photos from the day.

jacket-coat-jeans-photography-fashionecomm-photography-outerwear-denim-jeansmens-fashion-photography-nycFashion-photographer-womens-outerwear-nycdenim-and-outerwear-photography-nyc

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activewear, advertising, advertising photography, beauty, campaign, catalog, fashion photographer, Lookbook, model, Uncategorized

Activewear Catalog Photography

My Spring 17 photography for activewear lifestyle brand LukkaLux are currently up on their website! LukkaLux creates chic, sexy, trend setting designs implementing great graphic cuts, bold colors and materials with a focus on comfort and utility.  These bras, tops, bottoms, jackets and bags look and feel equally great in the gym/studio or at brunch!

Below are some photos from the shoot with beautiful Simone from One.1 Management, NYC, NY.

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advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, e-commerce, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, location photography, Lookbook, makeup artist, men's fashion, menswear, model, outerwear

Photography for Iconic Outerwear Brand Member’s Only

Last week packed up my camera, strobes, stands, seamless background paper and headed to the garment center to shoot for outerwear lifestyle brand Member’s Only.  After shooting the collection against seamless paper we set up outside for some additional environmental image shots.  The showroom has a few balconies overlooking W. 40th St. with east and west views which scream Manhattan.  I had a great day with models Gabrielle Covers from Major Model Management, New York, Todd Charles from Q Models NYC and my favorite Czech makeup artist/hair stylist Veronika Robova.  Sidenote,the client styled the shoot with cool footwear from their friends at Jibs Life!

Below are some photos straight out of camera, no retouching.

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advertising, campaign, catalog, children, commercial photography, e-commerce, fashion, fashion photographer, fashion photography, Lookbook, photographer, photography, studio photography

Love kids fashion photography!

All my adult life I have been volunteering with children.  I have done literacy work in New York City elementary and high schools for 10 years, a volunteer for Catholic Big Brothers for 8 years, and have hosted 6 foreign exchange students through AFS, each for a full school year.

It goes without saying I love photographing kids.  Where it is not a large percentage of my work, I find it fun and gratifying.  The younger they are, the more difficult it is.  Try getting a cranky two year old to stand on a specific spot, facing forward, and smiling while the clothes look well styled!

I don’t share much of my children’s work, but here is a new collection from one of my NYC fashion clients.  We shot it this spring.  I am excited to hear it is already in 50 stores!

Ciao Milano Kids

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advertising, advertising photography, beauty, beauty photography, cashmere, catalog, commercial photography, e-commerce, fashion, fashion photographer, Lookbook, NYFW, photographer, photography, studio photography, styling, Uncategorized, Wilhelmina

Behind the Scenes at a Fall/Winter Catalog Photoshoot

Last week I worked with client Label and Thread shooting their F/W ’16 catalog.  They design beautiful sweaters.  This is my third time shooting for them.  It is always a fun, productive day.  Makeup artist and hair stylist Andrea Wilson with Next Artist Management is not only an incredible talent but she brings a great energy onto set. Our stunning model was Sofia Reynal from Wilhelmina New York.

Here are some behind the scenes photos from the shoot.

behind-the-scenes-model-photo-onsetClient shooting a behind the scenes photo of hair stylist Andrea getting some body into model’s hair.wind-in-hair-fashion-catalog

Nothing like a Makita portable leaf blower to get the hair going in the studio!

Can’t wait to see the final images on their website!

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advertising, advertising photography, beauty, beauty photography, denim, fashio photography, fashion, fashion model, fashion stylist, hair, Jeans, Lookbook

Denim Catalog Photoshoot

Last week had a fun day shooting photographs for a denim/jeans catalog for client Driftwood.  The models Vanessa Jorge and Mikeala Blumberg from Major Model Management NYC are both beautiful and a pleasure to work with!

Hair and makeup were provided by the talented Ellen Guhin.

A fun behind the scenes photograph of the client snapping some photos of the models for social media.

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And a few final images from the shoot.  Looking forward to the website going live!

 

 

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Men’s Fall 2016 Fashion Campaign

Very excited about the revamp of my client Member’s Only Fall 16 collection.  I had the opportunity to shoot the campaign and catalog earlier this year.  The iconic brand is updating the look into a fashion forward collection under the creative stewardship of Gene Uy.  Keeping and building on the original legacy collection, changing lengths, silhouettes, fabrics and details gives the collection a contemporary cutting edge look while remaining true to the brand history!

The model was Quinn of Request Models, New York. Grooming was provided by Hiro Yonemoto.

Menswear lookbook NYC NYC fashion photography New York Menswear lookbook photography New York Mens model fashion campaign

www.erichason.com

 

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Up Against the Wall – Lookbook

I recently shot a lookbook for Brasilian born, New York based fashion designer Thais Lima.  The concept was loose and edgy, just shoot the model against the wall of my Manhattan studio a few props like a ladder, box, stool, etc.  The model was the lovely Karolina Nevia from Q Model Management, NYC.  Karolina was actually a last minute replacement for another model who arrived with the flu.  Everything happens for a reason… Karolina was amazing.  She understood the concept and the clothing and was perfect face for the collection.  Tiffany Oliver (hair and makeup)  from Wilhelmina Artist Management had the easy task of making the beautiful Karolina look beautiful.

Below are some photos from the shoot, behind the scenes pic as well.

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www.erichason.com

 

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