activewear, beauty, beauty photography, catalog, e-commerce, editorial, editorial photography, fashion, fashion photographer, hair, lifestyle, Lookbook, makeup, model, Swimwear

Summer in the Studio! Photography for Swimwear Catalog

I love working with my swim client Kuleana! Their swimwear is beautifully designed and cut to compliment a women’s physique. They use beautiful fabric with fun patterns and great colors.  We have assembled a great team so the day runs smooth and efficiently.  Monae Everrett provides hair and makeup. She gives us a natural beachy beauty look.  Below is a photo of model Becky Boggs from State Management New York.  Becky is great, giving a variety of looks and nailing it each time.   This was our last shoot for the Summer 2018 collection.  Can’t wait to start photographing the next collection starting in May!  Ironically, next week I will be shooting for a fur client.

Below are a few photos from the day.

Bikini photography for catalog website e-commerce NYCPhotography for swimwear designer NYCFashion photography nyc swimwear with model beckySwimwear photography NYC

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advertising, advertising photography, campaign, catalog, commercial photography, e-commerce, editorial photography, fashion, fashion model, fashion photographer, lifestyle, Lookbook, makeup, menswear, model, model agency, outerwear, studio photography

Men’s Fall 2016 Fashion Campaign

Very excited about the revamp of my client Member’s Only Fall 16 collection.  I had the opportunity to shoot the campaign and catalog earlier this year.  The iconic brand is updating the look into a fashion forward collection under the creative stewardship of Gene Uy.  Keeping and building on the original legacy collection, changing lengths, silhouettes, fabrics and details gives the collection a contemporary cutting edge look while remaining true to the brand history!

The model was Quinn of Request Models, New York. Grooming was provided by Hiro Yonemoto.

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advertising photography, denim, fashion photography, hair, lifestyle, makeup, model, NYC

Ecommerce and Lifestyle Social Media Campaign for Denim Client

Yesterday I had the pleasure to shoot for my client Vigoss, a women’s denim designer.  We spent the day with APM New York beauties Michelle and Kayla photographing images for their e-commerce site and lifestyle images for their social media campaign.  Here are some images of the girls straight out of camera… no retouching!  Makeup and hair by Brian Dean.

Makeup artist and Hair Stylist Brian Dean showing off his work with APM New York models Kayla Demiro and Michelle McHugh.

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advertising, commercial photography, editorial photography, fashion, fashion photography, lifestyle, men's fashion, model, outerwear, photographer, Social Media

Menswear – Fashion Lifestyle in Brooklyn

I received a request from my client Member’s Only to shoot a half day of fashion lifestyle, mostly for social media campaigns.  Very loose, no big deal.

The client wanted to shoot in studio.  Since there was no product, lookbook, line sheet or e-commerce images to photograph, I suggested we meet at my house and shoot on the street.  They were very excited by the idea.  I knew they would get a wider variety of images plus it is always nice to get out of the studio.  Also October daylight is magnificent.  The sun is low in the sky and has a very warm effect.

They client cast male model Tyler James from Q Model Management, NYC.

The team met at my house in the early afternoon.  My 2 year old female vizsla Hoshi greeted everyone in her typical way, with a few minutes of suspicious barking.  When she warms up, she is then quite affectionate.

We quickly started shooting on the stoop of my Park Slope brownstone.  We started with no props, then added Hoshi and a Tecate.  Tyler took to both props very nicely.  We migrated two blocks away to Prospect Park, shot a couple of looks there.  Then we jumped in my car and headed to Red Hook, an area that I love shooting in.  It has a very cool, barren, industrial feel, even post Fairway and Ikea gentrification.

We had a fun day outside!  Tyler is great. The client is thrilled. and now for some pictures (straight out of camera, no retouching).  I look forward to seeing their selects used in their social media!

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Behind the Scenes from a Catalog shoot

Once photography stops being fun I am going to quit.

Yesterday I had the pleasure shooting with Lindsay Phenix from Red Model Management NYC and Olga Kubrak from Major Models New York.  It was a long day with lots of looks but we keep it light and have some fun in the studio on and off set.  At one point Olga accused me of being a very serious photographer; my makeup artist Veronika Robova rolled her eyes.  We are professionals, we take our work very seriously, but lets face it, this fashion photography and the object is to have fun making beautiful photos that sell clothing and a lifestyle.

One shoe on, one shoe off… Veronika confuses Olga!

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Houston native Lindsay Phenix is inspired by the UT orange and flashes the “hook ’em horns” sign. Unfortunately the Longhorns are 3 and 5 this season.  The bbq still kicks ass!

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Location scout – fashion editorial

For the past five years my family has hosted foreign exchange students through AFS. In August a high school student arrives at our house and spends a school year as a family member. He/she attends high school, learns/perfects their English, experiences our culture, and at the end of June, goes back to their natural parents. We have hosted Zeno from Verona, Meli from Frankfurt, Luciana from Argentina, Cecilia from Paris, and currently hosting Caterina from Lerici, Italy. It has been a wonderful experience. The kids have all had incredible school years. We are still in touch with each student and have expanded our family across many borders.

Yesterday was a gorgeous day in NYC. Caterina and I set off on a bike ride to Governor’s Island, the retired command center for US Coast Guard North Atlantic operations, just off the southern tip of Manhattan with incredible views of NY Harbor. Unfortunately the ferry does not start running until the end of May. We decided to ride through Red Hook, Brooklyn instead.
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Coincidentally I am planning on shooting a fashion editorial for an online magazine and promised the editor location photos of Red Hook. Perfect opportunity to kill two birds with one stone.

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fashion, hair, makeup, lookbook, photographer, fashion, New York, NYC, Eric Hason

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behind the scenes, commercial photography, family, friends, kids, lifestyle, photographer, the good life

Baby photo

When my wife was expecting a child, we did what many first time parents do, enroll in a child birth class. There we met 3 other couples who were also expecting their first child. This core was the base for a weekly mothers group that grew to a membership of 13. It was instant community which provide support, camaraderie, and much needed wine. (Insert Park Slope, Brooklyn joke here.)

Over the years, the kids grew and there was less need (and time) for meetings. The babies developed into independent people (well, you know what I mean) with their own interests and friends.

In August the kids will all be going off to school spreading themselves across the continental United States. Last Sunday we had a reunion. It was very sweet how the kids instantly reconnected, even if it took a moment to figure out who was who. When the party was starting to break up, my son Sam was not ready to leave. He hung back with a half dozen other peers, and slowly made his way home. I hope the bond and memories hold strong.

I am excited for Sam preparing for his new stage in life. I will try not to get too nostalgic.
Nice to get a last group photo.

Fashion photographer Eric Hason photographs teens getting ready  to go off to college.

My son Sam is back row, third from left, wearing a hoodie.

Teen, photos,

Sam and Zack, born a day apart, then and now.

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beauty, editorial, fashion, fashion photography, hair, lifestyle, makeup, model, photographer, photography

Fashion Editorial

I am please to share my latest fashion editorial published in Fashion 360 Magazine.

The inspiration for the shoot was the 1953 movie “How to Marry a Millionaire” starring Marilyn Monroe, Betty Grable and Lauren Bacall. We had two Manhattan locations; The Chester, an upscale restaurant in the Meatpacking District and a luxury apartment in Silver Towers. The balcony of the silver tower apartment had a dramatic, sweeping southern view of midtown and downtown Manhattan as well as the Hudson River and New Jersey.

The models were the beautiful Taylor Burns and Carleen Laronn both from Major Model Management. Fashion editor Ikponmwosa Edorisiagbon styled the shoot, makeup by Shon Michaux-Simon, Hair by Dior Sovaoa, and nails by Elizabeth Garcia.

My son Sam was my photo assistant. Always nice have your teenager listen to you when you ask him to pick something up or go get some coffee.

You can see the full editorial using this link: Fashion 360 Magazine – How to Marry a Millionaire

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behind the scenes, commercial photography, lifestyle, the good life

A Weekend of Backpacking – photo essay

A father’s dream when your 17 year old son plans a backpacking trip; 48 hours of quality time with no screens to distract!

We had an amazing weekend, here is the photo essay to prove it!

Sam and my dad coordinated the destination, prepared the equipment, procured the supplies and guaranteed outstanding weather. Turnkey! All I had to do was buy some salami, hot dogs, cheese and powdered milk and load my backpack. Participants in the adventure are myself, my son Sam, my Italian daughter Caterina (foreign exchange student through AFS), my brother-in-law Hil, my niece Miriam and my dad Martin.

I brought along my backup Canon 5D Mk II with a fixed 40 mm pancake lens. I love this lens. It has a very small profile, extremely light, fast enough at 2.8 and a great focal length. Got that?

The trip started off Friday night with a visit to the Museum of Modern Art to attend the opening of an exhibit of Caterina’s work. She was accepted into an art studio class for teens at the museum’s education center. Caterina (from Lerici Italy) is having an incredible year, taking advantage of her exchange experience.
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We then had a celebratory Chinese dinner and drove up to a motel near the trailhead for a good night sleep and an early morning start. Caterina claims I snore, but offered zero proof.
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Before hitting the trail we had to fortify at the Bright Star Diner. Also needed to make sure our hair was set. Luckily the placemat gave reference to a local attorney in case we ran into some legal issues.

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I think the rest of the photos speak for themselves… hydrating at the trail head, headed up to the campsite on the Appalachian Trail, beautiful weather, dehydrated astronaut ice-cream, beautiful vistas, setting up camp, gathering wood, roasting hot dogs, Caterina’s first amore, and a tired but very happy group.

One item of note, it was a strenuous 3 hour hike up to the site. Our gear was not super light. My dad is 79 years old and kept up with the 17 year olds, basically stride for stride. Now that is inspirational!

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eric hason commercial fashion lifestyle photographer Manhattan NYC

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eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

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eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

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Bridal Fashion – Photography Behind the Scenes

I was hired by Jovani to photograph their new bridal fashion collection.

I brought on the ultra creative, hardest working man in fashion, Cliff Hoppus to style the shoot. With limited time Cliff was able to pull together flowers, veils and other accessories to make for a very successful shoot. The location is the Metropolitan Building in Long Island City, NY. It is a fabulous location, beautifully appointed, with lots of shabby chic furniture, peeling paint, rich tones making a great environment to shoot in.

Here are some fun behind the scenes photos of Cliff and my assistant Bin modeling for lighting tests. I will post some of the final images with the real model, Morgan Chelf (IMG) next week.fashion location NYC New York Manhattan Brooklyn Queens assistant hair makeup stylist catalog advertising campaign beauty bridal

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behind-the-scenes bridal fashion photography Eric Hason photographer NYC Manhattan Brooklyn NY advertising lookbook catalog showroom hair makeup beauty

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