advertising, advertising photography, beauty, behind the scenes, campaign, commercial photography, e-commerce, fashion photographer, hair, knitwear, Lookbook, makeup, makeup artist, NYC, photographer, photography, studio photography, style

Photography for NYC Knitwear Designer Label and Thread

I love working for New York knitwear designer Label and Thread!  They create beautiful sweaters, scarves and hats, are really great with styling the looks, book great models, and are really fun to work with.  We always use Andrea Wilson of Next Artists for hair and makeup. Andrea is extremely talented and a blast to work with. Her energy keeps the set jumping and her attention to detail makes sure each look is flawless. This season the client booked Dutch model Romy de Grijff from Wilhelmina NY. Romy is a stunning woman and a pleasure to work with.  She made my job extremely easy.

The day started off similar to most.  I arrived at the studio early to start setting up.  I like to be ready to shoot when the client arrives.  This way I am free to spend time helping the client with what they need to prepare for a day of shooting.  During the week another photographer had a job photographing food. My studio manager surprised us with a crate of assorted bags of tortilla chips. There were about 30 bags! Jokingly I asked him what about the guacamole? He came in with a bag of ripe avocados, onion, tomato and limes.  I spent the next 10 minutes making some killer guacamole for the crew and studio staff.  That was a first!

Unfortunately there was no tequila left over. Never too early for shots!

We had a really productive day of shooting.  Below are some of the looks from the F/W18 collection.  I am looking forward to seeing the images live on their website! If you would like to see some of our work from the current season take a look at

Romy and Andrea love my guacamole!


And images of the collection


beauty, beauty photography, commercial photography, editorial, editorial photography, fashion, fashion editorial, fashion photography, knitwear, magazine, studio photography

New Winter Fashion Editorial

The New York weather doesn’t feel like mid-December but my new work is adding a chill to The Angle Magazine.

I am quite pleased with my new fashion editorial “Silence of the Lamb”.  It was wonderful collaborating with creative director and stylist Julia Morris, makeup artist Marjo-Ritta Harkonen, Hair stylist Isaac Davidson for Artists at Wilhelmina, and our beautiful model Irene Stepanenko of Q Model Management, NYC.

Featured in the story is Julia Ramsey Knitwear, Hanro of Switzerland, and Ev Bessar.

Click here to view the entire story!

Fashion Photography NYC, New York, Eric Hason, editorial, commercial, catalog, lookbook

advertising, beauty, cashmere, catalog, commercial photography, fashion photography, hair, knitwear, makeup, model

Label and Thread Fall 15 Collection Live

New York contemporary knitwear brand Label and Thread hired me to shoot their Fall 15 collection.  I am very excited to see our work live on their website.  The line is stunning, beautifully designed using fine cotton and cashmere.  Our model Britt Bergmeister of Next Model Management NYC is a pleasure to work with bringing a young, sophisticated edge to the images.

Britt from Next Model NYC for Label and Thread contemporary knitwear designer, New York, NY fashion photography lookbook