Creative directory Alex Palomo and I created a stunning editorial for Genlux Magazine. It was our first collaboration. We spent a couple of months planning our next shoot based on his concept Cockatoo Inn. We planned a sexy, film noir, motel feel, inspired by tight sets and limited props to be shot in my New York studio. We put together a moodboard and started recruiting a team: fashion stylist Bex Vanderway, hair stylist Damian Monzillo, and makeup artist J.Patrick. It was our first time working with Bex. I had collaborated with Damian on a killer beauty editorial for Oob Magazine and was looking forward to working together again. J.Patrick had worked with Alex before but it was my first time shooting with him. We contacted Chad Thompson of Communa-K and he agreed to help with casting models for the project. He gave us some amazing options and we selected Monica Ollander of Ford Models New York and Melissa Cuc with Supreme Model Management.
After nailing down the moodboard I purchased some curtains, scavenged some rugs and was preparing to drag some of my Danish Modern furniture into the studio. My wife was not happy about transporting her curated furniture into my studio. Since everybody on the team was fully vaccinated against Covid we decided to shoot the concept in my Park Slope Brownstone. I was really excited by the prospect and after showing Alex what my home offered, he was pretty stoked as well. We spent a Saturday prepping models, moving furniture, shlepping lighting equipment around my home. We had a great time and were very excited with the images we created!