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Behind the Scenes at a Fall/Winter Catalog Photoshoot

Last week I worked with client Label and Thread shooting their F/W ’16 catalog. They design beautiful sweaters. This is my third time shooting for them. It is always a fun, productive day. Makeup artist and hair stylist Andrea Wilson with Next Artist Management is not only an incredible talent but she brings a great energy onto set. Our stunning model was Sofia Reynal from Wilhelmina New York.

Here are some behind the scenes photos from the shoot.

behind-the-scenes-model-photo-onset Client shooting a behind the scenes photo of hair stylist Andrea getting some body into model’s hair. wind-in-hair-fashion-catalog

Nothing like a Makita portable leaf blower to get the hair going in the studio!

Can’t wait to see the final images on their website!

advertising, advertising photography, campaign, catalog, commercial photography, fashion, fashion photography, hair, makeup, New York, NYC, styling

Fall 2015 Catalog

I am excited to see my last catalog shoot for client Alice and Trixie live on their website.

Our beautiful model Mick Szal from Women/360 was a dream to work with. She fits the collection perfectly. She knows how to move and pose so the clothing looks amazing on her.

Hair and makeup was by Lizzie Arneson, clean, simple, stunning. Thanks to art director Jill Tashlik of Studio 02 Design and pr Allee Torbick from DE Marketing Group!

To see additional looks please visit the designer’s website: www.aliceandtrixie.com

www.erichason.com

advertising, advertising photography, behind the scenes, campaign, catalog, children, commercial photography, e-commerce, fashion, fashion photography

Children’s Fashion Photography

I love kids. For most of my adult life I have done volunteer work with them: literacy training, big brother, hosting foreign exchange students through AFS, and currently New York chapter director for Flashes of Hope.

Most of my commercial work is womenswear. It is always a treat to shoot kids’ fashion!

My client Chach Beach produces a wonderful women’s and girl’s collection of beachwear. I love working with them, especially with the girls! I love the canary yellow backdrop!

Here I am posing with the model’s for the last shot of the day!

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Love your makeup artist!

End of day behind the scenes photos of my models Michaela V and Oscar Correcher from model agency Red NYC giving our makeup artist Derek Medina some love! Love working and shooting on the weekend. Everyday is Saturday!

Don’t I have an adorable team!

advertising, behind the scenes, bridal fashion, catalog, commercial photography, fashion, fashion photography, hair, lighting, makeup, model, photographer, photography

Bridal Fashion

New York Bridal Market Week just ended. I was fortunate to be hired by the talented Edgardo Bonilla to photograph his collection at the London New York Hotel in Midtown. Traffic getting there was a killer, but after that the shoot went seamlessly. Edgardo’s designs are spectacular. He uses exquisite fabrics combining texture, volume and draping creating stunning gowns. I am a lucky man. I was able to walk the beautiful Kate Wolf down the aisle. Granted, I was a bit underdressed but I only expected to be the photographer!

The talented designer Edgardo Bonilla and model Kate Wolf

www.erichason.com

advertising, lifestyle, lighting, photographer, photography

Not Beauty or Fashion Photography but…

When the worlds greatest dentist

asks you to take photos for his website, you put fashion, beauty, and everything else on hold and head to the Bronx.

Dr. Robert Steinberger, East Tremont Dental, has been my dentist for longer than I care to admit. Throggs Neck is not exactly convenient to my home in Brooklyn, but he is well worth the trip. I have recommended him to friends and family in Manhattan, Connecticut and New Jersey who faithfully flock to the Boogie Down for their bi-annual checkups. He is that good! Dr. Steinberger originally hails from Brooklyn and has never forgotten his roots. He is honest, caring, smart, and has mad dental skillz. In the unlikely event that I ever move to Alaska, I will still have my teeth cleaned just north of the Whitestone Bridge.

Here are a few photographs I shot of the Doc, not fashion photography, but a thing of beauty.

Looking forward to seeing them up on his website!

Eric Hason Photography, New York

Fashion, Beauty, Lifestyle, Portrait

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