advertising, beauty, behind the scenes, campaign, catalog, children, fashion, fashion model, fashion photographer, fashion stylist, model, model agency, New York, NYC, photographer, studio, studio photography, styling, Wilhelmina

Fashion Catalog Photography

Wednesday evening.  Just completed my third day shooting for the early fall McCall’s Pattern Company catalog; two more days to go!  McCall’s creates patterns for home sewers to create their own clothing.  The company has a deep, rich history dating back to 1870! I had the pleasure of working in their studio and touring their catalog archives.  They have all of their past catalogs and is a real history of fashion and trends. A plethora of supermodels have graced the covers!

The amount of preparation and thought that goes into each shoot is really impressive.  I am honored to be entrusted to help execute the team’s vision while adding my personal style to each shoot. The art direction, styling, model casting, makeup/hair and organization is always on point.

It is a thrill to receive the catalog after it is printed.  I love doing photography for this client!

Since there is an embargo on the fashion images I can only show limited images I take specifically to share for social media.  I get approval from the fashion editor prior to posting.

Here are some natural light beauty images of models Sam Vrielink of Wilhelmina New York, myself with model Bamboo (Shine Ibu),  Lauren Macarro of State Management NYC, Karen cutting Lauren’s hair (not) and Anna Vorobyeva Wilhelmina New York in the makeup chair with makeup artist Dawn Brocco and fashion director Karen Duffy.

Can’t wait to shoot children’s fashion tomorrow!

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advertising, advertising photography, beauty, behind the scenes, campaign, commercial photography, e-commerce, fashion photographer, hair, knitwear, Lookbook, makeup, makeup artist, NYC, photographer, photography, studio photography, style

Photography for NYC Knitwear Designer Label and Thread

I love working for New York knitwear designer Label and Thread!  They create beautiful sweaters, scarves and hats, are really great with styling the looks, book great models, and are really fun to work with.  We always use Andrea Wilson of Next Artists for hair and makeup. Andrea is extremely talented and a blast to work with. Her energy keeps the set jumping and her attention to detail makes sure each look is flawless. This season the client booked Dutch model Romy de Grijff from Wilhelmina NY. Romy is a stunning woman and a pleasure to work with.  She made my job extremely easy.

The day started off similar to most.  I arrived at the studio early to start setting up.  I like to be ready to shoot when the client arrives.  This way I am free to spend time helping the client with what they need to prepare for a day of shooting.  During the week another photographer had a job photographing food. My studio manager surprised us with a crate of assorted bags of tortilla chips. There were about 30 bags! Jokingly I asked him what about the guacamole? He came in with a bag of ripe avocados, onion, tomato and limes.  I spent the next 10 minutes making some killer guacamole for the crew and studio staff.  That was a first!

Unfortunately there was no tequila left over. Never too early for shots!

We had a really productive day of shooting.  Below are some of the looks from the F/W18 collection.  I am looking forward to seeing the images live on their website! If you would like to see some of our work from the current season take a look at www.labelandthread.com.

Romy and Andrea love my guacamole!

Guac

And images of the collection

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advertising, beauty photography, campaign, couture, fashion, fashion photographer, hair, makeup, Next Model Management, photographer, studio photography

Couture Fashion Photography

I love Lee Anderson. She is a smart, funny, thoughtful, interesting woman who happens to be a brilliant designer.  Lee’s garments have a unique look with brilliant cuts combined with  exquisite fabric which keep her discriminating clientele loyal to her work.  Lee always books stunning models which make my job very easy.  This is our second shoot with beauty Jessica Le Bleis from Next Model Management. Hiro Yonemoto did an exquisite job with hair and makeup.

Below are a few images from the shoot.  Please take a look at her website to see more of my photography from previous photo shoots.  www.leeandersoncouture.com

Fashion-Photographer-Eric-Hason-Photographs-for-Couture-Client-Lee-AndersonBeauty Look PhotographerNext New York Model Jessica Le Bleis by Fashion Photographer Eric HasonLee Anderson Couture by Fashion Photographer NYCFashion Photographer New York Lee Anderson Couture

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advertising photography, campaign, catalog, commercial photography, denim, e-commerce, ecomm, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, fashion stylist, hair, jackets, Jeans, makeup, makeup artist, model, outerwear, studio photography

Jeans and Jackets – More Denim

Just completed another denim and jacket shoot for client Driftwood. The clients booked two great models, Pheobe Witney from Wilhelmina New York and Johanna Nault from APM Models.  Makeup artist and hair stylist Veronika Robova gave us a natural look to compliment the collection. We shot at my NYC studio utilizing the cyclorama wall as well as the white brick walls.  Images will be used for website, catalog, advertising and promotional usage.  The collection is fun, sexy and adorable. I love the fit and fun use of embroidery.  The outerwear is very cool as well. The collection sells at Free People, Sundance Catalog, Lord and Taylor, Nordstrom’s, and many other retailers, including their website.

Here are some images from the shoot.  I look forward to seeing them published on the website!

fashion photography hair, makeup, stylist, NYC, New York, studio catalogDenim catalog photography New Yorkfashion photography hair, makeup, stylist, Denim, outerwear, jeans, Ecomm, e-comm, e-commerce, advertising, NYC, New York, studio catalogDenim photograhy NYCDriftwood jeans catalogJeans catalog photo shootOuterwear jacket suede fashion photography

 

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advertising, advertising photography, beauty, beauty photography, campaign, catalog, commercial photography, fashion, hair, jewelry, makeup, makeup artist, model, studio photography, styling, Uncategorized

More Photos from Jewelry Advertising Campaign Photo Shoot

Just finished having some additional images retouched from my jewelry campaign photo shoot with the beautiful Michaela Vybohova from Major Model Management, NYC.  Hair and makeup by the talented Veronika Robova.

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, catalog, commercial photography, fashion, jewelry, makeup artist, model, model agency, photographer, photography, studio photography

Jewelry Ad Campaign – Beauty Photography

Last week I shot a jewelry campaign and catalog.  The client cast the beautiful Michaela Vybohova now with Major Model Management, New York. I had worked with Michaela a few years ago for a shearling outwear client.  Michaela told me that was one of her first jobs  after arriving in NYC.  The fun and talented Veronika Robova did an amazing job with hair and makeup!

Veronika is from the Czech Republic, Michaela hails from Slovakia, the reunion and relations between the two states went extremely well except for this minor skirmish with a Makita leaf blower.

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The client needed a rush on the retouching and delivery of images in order to print banners for a trade show in Las Vegas he is attending; twenty-four hours later, here are some of the images I delivered.  I can’t wait to see photos of the trade show booth (love seeing my photos printed large), catalog and print ads!

Beauty-Jewelry-Campaign-NYCNew-York-Jewelry-PhotographerHair-Makeup-Fashion-Photography-Jewelry-Manhattan

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activewear, advertising, advertising photography, beauty, campaign, catalog, fashion photographer, Lookbook, model, Uncategorized

Activewear Catalog Photography

My Spring 17 photography for activewear lifestyle brand LukkaLux are currently up on their website! LukkaLux creates chic, sexy, trend setting designs implementing great graphic cuts, bold colors and materials with a focus on comfort and utility.  These bras, tops, bottoms, jackets and bags look and feel equally great in the gym/studio or at brunch!

Below are some photos from the shoot with beautiful Simone from One.1 Management, NYC, NY.

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advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, e-commerce, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, location photography, Lookbook, makeup artist, men's fashion, menswear, model, outerwear

Photography for Iconic Outerwear Brand Member’s Only

Last week packed up my camera, strobes, stands, seamless background paper and headed to the garment center to shoot for outerwear lifestyle brand Member’s Only.  After shooting the collection against seamless paper we set up outside for some additional environmental image shots.  The showroom has a few balconies overlooking W. 40th St. with east and west views which scream Manhattan.  I had a great day with models Gabrielle Covers from Major Model Management, New York, Todd Charles from Q Models NYC and my favorite Czech makeup artist/hair stylist Veronika Robova.  Sidenote,the client styled the shoot with cool footwear from their friends at Jibs Life!

Below are some photos straight out of camera, no retouching.

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, commercial photography, fashion, fashion photography, fashion stylist, portrait, pr, publicity, singer

Promotional photographs for singer Ilaria Della Bidia

I love my job.  There is nothing I would rather be doing than creating photographs. Last Saturday I had the pleasure of photographing Ilaria Della Bidia.  Ilaria lives in Lucca, a small city in Tuscany, Italy.  Coincidentally last summer I had the pleasure of visiting Lucca while spending time visiting close friends.  It is a magnificent walled city where the central square was built on top of a Roman Ampitheater.  Lucca is the birthplace of Puccini.  When walking past the music conservatory students’ music pours out of every window.

Ilaria tours with Andrea Bocelli and is putting the finishing touches on a solo release.  Besides singing like an angel Ilaria is beautiful both inside and out.  Her playful personality and comfort in front of the camera made my job very easy.

Fashion stylist Brit Cato pulled magnificent gowns and casual looks that complimented Ilaria’s beauty and style. Makeup artist and hair stylist Angela Ivana did a beautiful job creating natural and more glamorous looks.

Here is an image taken at the end of the day with Ilaria, Brit and myself looking fresh!

Singer-Ilaria-Della-Bidia-Beauty-Fashion-Portrait

Once I get the team’s final selects I will post the final images! Images will be used for promotion and publicity.  I hear that they will be displayed in Time Square, NYC!

 

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advertising, advertising photography, art, beauty, beauty photography, campaign, catalog, commercial photography, denim, editorial, editorial photography, fashion, fashion editorial, fashion photographer, fashion photography, fashion stylist, hair, Jeans, makeup, makeup artist, studio, studio photography, style, styling

New Women’s Denim Fashion Photoshoot

I am pleased to share images from a recent fashion shoot with model Lore Varga from model agency Marilyn New York.

The concept is a clean set using grey seamless paper rolled up exposing the photo studio’s cement floor giving a bit of an industrial feel.  Fashion is denim driven using accessories and set design to tie in non-denim looks. Hair is loose and wind-blown, makeup is clean with strong elements.  Lore’s look is very strong, beautiful face, thick, long hair, and a great figure.  Her posing and movement is strong, she really knows how to work a look.

Team credits: fashion stylist Sara Medhat, hair stylist Angela Ivana, makeup artist Yevgene Wright-Mason.

To view other fashion (women and men) and beauty please visit my website

www.erichason.com

Women-Fashion-Photography-New-York-Advertising-Editorial-Catalog-Lookbooks-NYC-Fashion-Photography---FurNYC-Fashion-Photography---Denim,-JeansNYC-Fashion-and-Beauty-Photographer-Eric-HasonFashion-Jewelry-Photography-NYC---Eric-Hason

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