Category Archives: advertising photography

advertising, advertising photography, beauty, beauty photography, cashmere, catalog, commercial photography, e-commerce, fashion, fashion photographer, Lookbook, NYFW, photographer, photography, studio photography, styling, Uncategorized, Wilhelmina

Behind the Scenes at a Fall/Winter Catalog Photoshoot

Last week I worked with client Label and Thread shooting their F/W ’16 catalog.  They design beautiful sweaters.  This is my third time shooting for them.  It is always a fun, productive day.  Makeup artist and hair stylist Andrea Wilson with Next Artist Management is not only an incredible talent but she brings a great energy onto set. Our stunning model was Sofia Reynal from Wilhelmina New York.

Here are some behind the scenes photos from the shoot.

behind-the-scenes-model-photo-onsetClient shooting a behind the scenes photo of hair stylist Andrea getting some body into model’s hair.wind-in-hair-fashion-catalog

Nothing like a Makita portable leaf blower to get the hair going in the studio!

Can’t wait to see the final images on their website!

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advertising, advertising photography, beauty, beauty photography, denim, fashio photography, fashion, fashion model, fashion stylist, hair, Jeans, Lookbook

Denim Catalog Photoshoot

Last week had a fun day shooting photographs for a denim/jeans catalog for client Driftwood.  The models Vanessa Jorge and Mikeala Blumberg from Major Model Management NYC are both beautiful and a pleasure to work with!

Hair and makeup were provided by the talented Ellen Guhin.

A fun behind the scenes photograph of the client snapping some photos of the models for social media.

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And a few final images from the shoot.  Looking forward to the website going live!

 

 

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advertising photography, photographer, portrait

Fun Personal Profile By My Agency

The Angle Agency, my agent/artist representative has posted a fun profile on me in the magazine they publish.  I love the questions they posed to me.  I think the interview captures a small  glimpse into my life, my work and the way I think.

Plus the picture they selected of me is hot!

To read the interview/profile click here!

Eric-Helmut

 

 

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advertising photography, beauty, beauty photography, e-commerce, editorial photography, fashion photography, photographer, photography

Artist Representation – The Angle Agency

After several months of discussion I am very pleased that I am now represented by The Angle Agency.

The first time I met with partners Christine Sausto and Ilana Allegro we hit it off immediately.  They are creatives themselves working on identity and branding for fashion and beauty clients. Their unique position placed them in a space where they could recommend photographers, fashion stylists, makeup and hair for jobs they produce.  The results they achieve builds trust and additional work for their people.

I am looking forward to a fruitful relationship and broadening my client base.

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advertising, advertising photography, art, beauty photography, commercial photography, editorial photography, fashion photography, lighting, photographer, photography, portrait, studio, studio photography

Beauty Photography Featured on the Mola SoftLights Blog

My go to modifier for beauty and portrait photography is the Mola Demi.  I have been shooting with this beauty dish for years.  The Mola beauty dish gives me a beautiful quality of light, hard yet soft with a lovely fall off that creates lovely contours to accentuate shape and facial bone structure.

I am thrilled to have the good people at Mola SoftLights feature my work on their blog.  Their beauty dishes are an industry standard that is used by the best photographers in the business.  It is an honor to have them showcase my work!

Click here to see their blog post featuring my work!

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www.erichason.com

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advertising, advertising photography, campaign, catalog, commercial photography, e-commerce, editorial photography, fashion, fashion model, fashion photographer, lifestyle, Lookbook, makeup, menswear, model, model agency, outerwear, studio photography

Men’s Fall 2016 Fashion Campaign

Very excited about the revamp of my client Member’s Only Fall 16 collection.  I had the opportunity to shoot the campaign and catalog earlier this year.  The iconic brand is updating the look into a fashion forward collection under the creative stewardship of Gene Uy.  Keeping and building on the original legacy collection, changing lengths, silhouettes, fabrics and details gives the collection a contemporary cutting edge look while remaining true to the brand history!

The model was Quinn of Request Models, New York. Grooming was provided by Hiro Yonemoto.

Menswear lookbook NYC NYC fashion photography New York Menswear lookbook photography New York Mens model fashion campaign

www.erichason.com

 

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advertising, advertising photography, fashion, fashion photographer, fashion photography, hair, Hamptons, makeup, model, New York

Fashion Campaign Shot in the Hamptons

Late August headed east with a crew to shoot the fall winter campaign for client Lee Anderson Couture. The location was her beautiful summer home.  We had an amazing time making these fun images.  Our model, the beautiful Hartje Andresen from Trump Models brought the collection and images to life.  Hair and makeup by the talented Vanessa Weiss.

beauty photography nyc fashion photographer nyc fashion photographer NYCjpg Fashion photography new york location photography fashion new york lookbook photographer new york New York lookbook photogapher NYC Fashion Photography

www.erichason.com

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advertising, advertising photography, beauty, beauty photography, campaign, commercial photography, fashio photography, fashion, hair, makeup, model

Lee Anderson Fall 15 Fashion Campaign

Very excited that my client Lee Anderson has posted the images we shot for her Fall 2015 collection.  We shot the job at her beautiful home in West Hampton.  We had an incredible day.  Hartje Andresen from Trump Model Mangement, NYC looked stunning in Lee’s designs.  Vanessa Weiss did a fab job with hair and makeup.

This afternoon I will be on the Upper East Side of Manhattan.  I am going to pop by her store on Lexington Avenue store and see if she has printed a poster yet.  I love seeing my photography printed BIG!!!

Lee Anderson, fashion photography, NYC, New York, West Hampton, NY, hair, makeup, model, advertising, campaign, lookbook, line sheet, e-commerce,

www.erichason.com

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advertising, advertising photography, campaign, catalog, commercial photography, fashion, fashion photography, hair, makeup, New York, NYC, styling

Fall 2015 Catalog

I am excited to see my last catalog shoot for client Alice and Trixie live on their website.

Our beautiful model Mick Szal from Women/360 was a dream to work with.  She fits the collection perfectly.  She knows how to move and pose so the clothing looks amazing on her.

Hair and makeup was by Lizzie Arneson, clean, simple, stunning.  Thanks to art director Jill Tashlik of Studio 02 Design and pr Allee Torbick from DE Marketing Group!

To see additional looks please visit the designer’s website: www.aliceandtrixie.com

Fashion catalog shoot NYC by photographer Eric Hason

www.erichason.com

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advertising, advertising photography, behind the scenes, campaign, fashion, fashion photography, hair, Hamptons, makeup, New York, NYC, Trump Models

Fall Fashion Campaign – Behind the Scenes

Yesterday had an amazing time shooting for client Lee Anderson Couture.  Lee is an amazing designer who sells solely out of her Lexington Avenue, NYC store.  She has a loyal clientele who appreciate her beautiful, unique designs, luxurious fabric, custom fit, and high end tailoring.

Typically we shoot in my Manhattan studio.  This season we mixed it up by driving out to her West Hampton home and shooting inside the house and outside on her property.

Our model was the stunning Hartje Andresen of Trump Model Management. Vanessa Weiss did hair and makeup.

Can’t wait to share the images from the shoot.  In the meantime here are some behind the scenes.  Loved using the Fiat 500 by Gucci as a prop!

Behind the scenes makeup and hair Fashion photo shoot NYC location advertising photo shoot btw of assistant location of a photo shoot in New York Fashion client and assistant Assistant fashion designer setting up shot on location Fiat 500 by Gucci used as prop for fashion shoot

www.erichason.com

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