advertising, beauty, beauty photography, behind the scenes, catalog, commercial photography, fashion, fashion photography, hair, makeup, model, model agency, photographer, photography, studio photography

Lingerie Catalog

For years I have wanted to work with Irina Kondrateva of Q Models.  Go figure this is the second time shooting her in 3 weeks.  She is as sweet as she is beautiful.  We photographed a lingerie catalog today with a wonderful, talented team – Alexandra Fongaro hair and Lilly Jean makeup that made the day a breeze.

Here are a couple of behind the scenes photos and some images of the looks that we shot.  Please note these images are not retouched and are straight out of the camera… just cropped and resized.

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beauty, beauty photography, commercial photography, fashion, model, model agency, photographer, photography, studio photography

Beauty with Quirine from New York Models

Two weeks I worked with Dutch beauty Quirine Engel from New York Models. The concept was natural makeup and loose hair.  I posted some behind the scenes photos here: BTS.

I am super happy with the results.  Makeup by Lizzie Lerman using Nars Cosmetics, hair by Ayato Yokojima using Milbon products.

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behind the scenes, charity, commercial photography, Community Service, family, Flashes of Hope, photographer, photography, Volunteer

Flashes of Hope – photo shoot

I am very proud to be the New York Chapter Director for Flashes of Hope, a national organization that brings commercial photographers into treatment centers for juvenile cancer to photograph the patients and their families.

Yesterday I coordinated a shoot at Cohen’s Children’s Hospital, New Hyde Park, NY.  I brought in my photographer friend and neighbor Greg Morris to shoot.  This is Greg’s second time working with Flashes of Hope.  I have also partnered with nuBest  Salon and Spa to provide hair and makeup.  The nuBest team has been amazing.

We come into the hospital, create a studio set up, groom our subjects with hair and makeup, and take pictures.

What none of us are prepared for or expect is how appreciative the families are.  I am still blown away by the thanks I get for providing photos and how meaningful the photos are to the families.  Actually, it is us that should be thanking the families for the opportunity to work with them.  How often do photographers have a subject step onto a set and give them genuine emotion… joy, sadness, fear, optimism, strength, and love… mostly love?

It is an emotional day for us, which keeps us coming back for more!

Here are some behind the scenes photos from yesterday’s photo shoot:

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art, beauty, beauty photography, behind the scenes, commercial photography, fashion, lighting, model, photographer, photography, studio photography, the good life

Beauty photography in my NYC studio

Yesterday I took a day to shoot a test in studio.  Booked the stunning Dutch beauty Quirine Engel from New York Models.  Lizzie Lerman did her makeup and Ayato Yokojima did hair.  Lizzie was referred to me by Jillian of Exclusive Artist Management.  I have been working with Ayato for years.  We started very clean and built the makeup gradually, but never too heavy.  Quirine was a pleasure to work with.  I am very happy with the photos.  Here are a couple of behind the scenes photos.  I will post the finished images once they have been selected and retouched.

Monday I will be shooting a lookbook for a Korean designer, Tuesday I am coordinating a shoot for Flashes of Hope… can’t wait for the weekend to be over so I can get back to work!

Lizzie applying the final touches using Nars Cosmetics.

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Ayato on set working his hair magic!

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One of my favorite frames out of camera, no retouching…

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behind the scenes, commercial photography, family, kids, photographer, photography, the good life

Half day shoot

Today I had a half day job shooting an aspiring model.

My Manhattan studio is on West 20th St.  My sister lives around the corner. This weekend my sister and her husband are out of town.  My mom and step-father are watching my niece and nephew. Since it is a weekend and my shoot ended at noon, I decided to invite my mom to bring the kids in for an impromptu  shoot and surprise my sister and brother-in-law with some fun photos of the kids.

My niece is a spitting image of my sister and my nephew is the total ham.  Their parents are going to die when the see the photos!  My only regret is that I forgot to shoot my mom with her grandkids!  I guess that means another family session!

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advertising, commercial photography, editorial photography, fashion, fashion photography, lifestyle, men's fashion, model, outerwear, photographer, Social Media

Menswear – Fashion Lifestyle in Brooklyn

I received a request from my client Member’s Only to shoot a half day of fashion lifestyle, mostly for social media campaigns.  Very loose, no big deal.

The client wanted to shoot in studio.  Since there was no product, lookbook, line sheet or e-commerce images to photograph, I suggested we meet at my house and shoot on the street.  They were very excited by the idea.  I knew they would get a wider variety of images plus it is always nice to get out of the studio.  Also October daylight is magnificent.  The sun is low in the sky and has a very warm effect.

They client cast male model Tyler James from Q Model Management, NYC.

The team met at my house in the early afternoon.  My 2 year old female vizsla Hoshi greeted everyone in her typical way, with a few minutes of suspicious barking.  When she warms up, she is then quite affectionate.

We quickly started shooting on the stoop of my Park Slope brownstone.  We started with no props, then added Hoshi and a Tecate.  Tyler took to both props very nicely.  We migrated two blocks away to Prospect Park, shot a couple of looks there.  Then we jumped in my car and headed to Red Hook, an area that I love shooting in.  It has a very cool, barren, industrial feel, even post Fairway and Ikea gentrification.

We had a fun day outside!  Tyler is great. The client is thrilled. and now for some pictures (straight out of camera, no retouching).  I look forward to seeing their selects used in their social media!

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advertising, beauty photography, commercial photography, editorial photography, fashion photography, hair, makeup, men's fashion, model, photographer

Website redesign – Men’s Fashion photography

I am excited about the redesign of my website.  The big change is adding a Men’s Fashion section.  I enjoy photographing guys fashion.  Definitely a different vibe on set.  Less time doing hair and makeup (usually) and more talk about last week’s game!  Check out the website and new section, let me know what you think!

A photo from the site featuring Jerome – New York Model Management.

Jerome from New York Models

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advertising, behind the scenes, bridal fashion, catalog, commercial photography, fashion, fashion photography, hair, lighting, makeup, model, photographer, photography

Bridal Fashion

New York Bridal Market Week just ended.  I was fortunate to be hired by the talented Edgardo Bonilla to photograph his collection at the London New York Hotel in Midtown.  Traffic getting there was a killer, but after that the shoot went seamlessly.  Edgardo’s designs are spectacular.  He uses exquisite fabrics combining texture, volume and draping creating stunning gowns.  I am a lucky man.  I was able to walk the beautiful Kate Wolf down the aisle.  Granted, I was a bit underdressed but I only expected to be the photographer!

Bridal fashion model and photographer

 

The talented designer Edgardo Bonilla and model Kate Wolf

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beauty, behind the scenes, commercial photography, fashion, hair, makeup, model, model casting, photographer, photography, studio

Hair stylist training

Twice a year I am hired by Mingle Salon and Milbon USA to photograph the work of Japanese hair stylists that are being trained at Milbon USA headquarters. My friend and expert stylist Michio Shiramizu of Mingle Salon leads the training session. Hiro Yonemoto provides the makeup for the models.

The day before the shoot we hold a casting so the stylists can select their models from approximately 50 or so girls that come from six different model agencies. We always get a strong turnout and wonderful girls to choose from.

The stylists create two looks each on their model. I photograph the looks both in studio and out on the streets of Soho. It is a blast taking the team onto the crowded streets and entertaining the shoppers and tourists with a glimpse of a fashion shoot while annoying the residents by congesting their sidewalks. Hey, we have a permit, so all is fair.

Here are some behind the scenes photos from the casting and shoot. I will post pictures soon!

casting, model casting, NYC, Soho, New York, fashion photography

model casting Milbon USA, New York, Manhattan, beauty photography

makeup, hair, fashion, New York, Soho, photography, fashion photography

model life, hair, makeup, fashion photography, NYC, soho, Mingle Salon, Milbon USA

Behind the scenes, photography, photo shoot, NYC, hair, Milbon USA

Hiroshi Yonemoto, fashion, photography, hair, makeup, photo shoot, Milbon, NYC

Michio Shiramizu, hair, Mingle Salon, New York, Manhattan, photography, hair

APM Models, Paige, hair, makeup, NYC, Soho, MIngle Salon,

model, model life, NYC, Manhattan, New York, Milbon USA,

hair, model, fashion, beauty, NYC, Soho

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commercial photography, fashion photography, hair, men's fashion, model, photographer, photography, studio

Men’s fashion campaign – American Boy by Vaughn Jerreaux

Had a great shoot on Friday for American Boy by Vaughn Jerreaux 2014 Men’s fashion campaign.

Vaughn is an incredible creative and wonderful to work with. He has a strong vision which he is able to articulate. I love the graphics on his tanks and tees!

The model is Geo, an elementary school teacher; love his hair! I am sure his kids love him! Grooming is by Andrea Archer.

men's fashion, fashion, male model, campaign, editorial, photography, lookbook,line sheet, fashion photography

fashion photography, men's fashion, campaign, New York, NY, NYC, Manhattan, photographer, Eric Hason,

fashion, photographer, New York, NYC, Manhattan, men's fashion, fashion, campaign, photography,

www.erichason.com

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