Beauty Campaign for New Makeup Bar

I am very excited to share images I shot for iBeauty, a makeup bar that will be opening the summer of 2017.  With strong, clear art direction makeup artist Hiro Yonemoto and hair stylist Kazuhide Katahira were able to create 3 to 4 strong looks on four models in a single day of shooting. The pace was quick but not rushed.  Fashion stylist Sara Medhat provided tops and accessories to compliment and complete each look.  The client is thrilled with the imagery and I can’t wait to see the photography in use.

Models for the project were Jasmine Rutledge with APM Models New York, Moira Tumas with Click Model Management, NYC, Sherry Qui and Dayna Frazer both with Fenton Model Management, New York.

We had a fun day shooting.  Some of the images we took are below.

Fashion and Beauty Photography NYC New York Eric HasonMakeup photography fashion nycFashion and Beauty Photography New York NYCEric Hason Beauty and Fashion photographer NYC New YorkFashion Beauty Lifestyle photography NYCNatural beauty and fashion photography NYCBeauty Makeup Photography Fashion New YorkBeauty and Fashion photography NYC New York



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Magazine Cover and Editorial – Fashion Swimwear

I am proud to share the cover and editorial story I photographed for InWeston Magazine.  The editor requested I produce a fashion swimwear editorial for their summer issue.  Immediately I spoke to stylist Ikponmwosa Edorisiagbon who was excited to help out with the project.  I was very pleased that model Vanessa Jorge from Major Model Management, New York was available to shoot.  I have worked with Vanessa on commercial projects and was looking forward to shooting fun work with her.  She is a stunning beauty and a lovely person.  The team was complete with talented Emi Koizumi  doing a beautiful job with hair and makeup.

The shoot was very easy and smooth.  We shot  in studio.  Everyone was on point!

Here are the images that were published.



Fashion-Beauty-Photography-NYC-New-YorkFashion-Photographer-New-York-Beauty-SwimwearFashion-Photography-New-York-swimwear-5New-York-Photographer-fashion-beauty-swimwearfashion beauty photographer Eric Hason, New York, NYCNYC-Photographer-fashion-beauty-New-Yorkwww.erichason.com

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Beauty Photography in Wilhemina Model Portfolio

The ultimate compliment on my photography is when a major agency uses my images on their website for a model’s portfolio.  This states that my work captures some essence of the model that will sell them to their clients.

Lula Kenfe is as stunning model from Wilhelmina New York who I have had the pleasure of shooting beauty with.  Angela Ivana from Agency Gerard did the hair and makeup.  We are quite pleased with the results, apparently the agency is as well!

Fashion beauty photography NYC New York by Eric Hason makeup, hair, makeup artist, hair stylist, fashion

NYC, New York Fashion and Beauty Photography by Eric Hason



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Behind the Scenes at a Fall/Winter Catalog Photoshoot

Last week I worked with client Label and Thread shooting their F/W ’16 catalog.  They design beautiful sweaters.  This is my third time shooting for them.  It is always a fun, productive day.  Makeup artist and hair stylist Andrea Wilson with Next Artist Management is not only an incredible talent but she brings a great energy onto set. Our stunning model was Sofia Reynal from Wilhelmina New York.

Here are some behind the scenes photos from the shoot.

behind-the-scenes-model-photo-onsetClient shooting a behind the scenes photo of hair stylist Andrea getting some body into model’s hair.wind-in-hair-fashion-catalog

Nothing like a Makita portable leaf blower to get the hair going in the studio!

Can’t wait to see the final images on their website!

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Behind the Scenes from a SS16 Fashion Catalog Photo Shoot

Still in the dog days of August 2015 and just finished shooting the Spring/Summer 2016 catalog for fashion client J’envie.

I have been photographing their RTW collection every season for over 6 years.  It is wonderful that I get to work with the same team each season.

Barbara Duerrer from Wilhelmina New York  is our beautiful model.  Barbara cannot take a bad picture (a fact she has denied, but I have not seen any evidence to the contrary).  She has a wonderful feel for the collection and knows how to bring the best out of every garment. Besides talent and beauty, she is interesting, intelligent, sweet with a quick sense of humor which makes the day fly by!

Makeup artist and hair stylist Roni Mears is  multi talented.  Not only does she do an amazing job glamming up Barbara, she is also represented by Wilhelmina as a fashion model.  Roni is a sweet, gentle person who appreciates my dark sense of humor.

This season the client brought in a new designer Judy Yi.  Judy jumped in without missing a step.  The shoot was well organized and the clothing impeccably styled.

We had a fun, productive day!  Here are some behind the scenes photos!

Judy strikes a pose!

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Fashion intern Gina points out the fabric pattern she designed.

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Trick photography.

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Roni documents her handwork!

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Client/model love!

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And it is a wrap! A beautiful team!

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Fashion Editorial Photography

Shot these beauties for fashion editorial to be published in the October/November issue of Today’s Black Women magazine.  Due to the image embargo I cannot show any of the fashion looks.  After the shoot I had the models stand by my studio window and took some natural light portraits.

Makeup by Jackie Sanchez.  Hair by Tiffany Coates. Fashion editor Ionia Dunn Lee.  Models Gabi K (Fentonmoon), Erica and Miriam (Mint Model Management),  Orlande (Scale Model Management).

fashion, photography, NYC, Model, advertising, editorial, lookbook NYC, New York, fashion photographer, lookbook, editorial Erika-fashion-model-New-York-NYC Gabi-model-fashion-nyc


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On the Other Side of the Camera!

This winter my friend and former assistant Kentaro Minami visited NYC with his client Mitsukoshi Department Store to photograph events and other assignments. One of the assignments were to create photos of their newly designed shopping bag being used by people. I was quite flattered when he asked me and my family to model for the shoot, which of course includes our Italian exchange student Caterina and our vizsla, Hoshi. Sunday morning we had the crew over for a typical New York breakfast of bagels, lox, and cream cheese, then got down to work: hair, makeup, styling and shooting in my Brooklyn home.

The photos were recently hung in windows at their flagship store in Tokyo. Unfortunately my schedule does not permit me to visit Tokyo and stand next to the window in order to greet my Japanese fans and autograph shopping bags. I am thrilled to have the experience, memories, and photos! I love being on the model side of the camera.

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family, Eric Hason, NYC


department store

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Russian Beauty

It is a beautiful day in New York City. Just got back from walking my vizsla in Prospect Park. I plan on taking a long bike ride and maybe head down to the beach. In honor of a beautiful day at Brighton Beach, a Brooklyn neighborhood filled with Russian immigrants, I am making a quick post with my photograph of another Russian beauty, Anastasia Safonov of Wilhelmina. Makeup by Aeriel Payne, hair by Isaac Davidson.

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Anastasia Safonov photographed by Eric Hason


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Client feature – New York fashion designer Lee Anderson

Lee Anderson is a custom couture fashion designer in Manhattan.

I have been photographing her designs going on ten years. Lee sells custom garments soley out of her Lexington Avenue shop. Her loyal clientele appreciate her fearless aesthetic using bold colors, strong patterns, rich texture, and wonderful silhouettes to create both classic and whimsical fashion for every body type. Her husband and partner Nick Angelakis takes care of production and the business end and daughter Kyra helps manage the main store and outlet across Lexington Ave.

I love working with Lee. The photo shoot is always elegant and fun. The first time I worked with her I found myself pulling a stuffed, mounted trophy fish off the studio wall as a prop.

Here are some photographs I took of Lee, Nick and their staff at the Upper East Side shop and their Garment Center factory.
Also attaching her bio at the end of the post. Later this week I will share some photos we have created together.


Lee Anderson at her Lexington Avenue shop which sells her custom couture designs.


Partner Nick Angelakis at Lee Anderson, custom couture atelier on the upper east side of Manhattan

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Staff helping a customer get a custom fit of a gown.

NYC, New York, fashion photographer Eric Hason

Sales staff helps client select fabric and color on a custom couture dress at Lee Anderson, Manhattan

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Sales staff adjusts the sleeve of a custom jacket.

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Sales staff at Lee Anderson wearing her designs.

fashion photographer New York, Manhattan Eric Hason

Tailor creating a custom fitted couture garment

Tailor creating a custom fitted couture garment

Tailor creating a custom fitted couture garment

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Sketches and a post card on the wall of Lee Anderson’s New York Garment Center factory.

fashion photographer Eric Hason New York, NYC, Manhattan

Cutting from patterns at the NYC Garment Center factory.

Fashion photographer Eric Hason photographs at a garment center factory, New York, Manhattan, NYC

Cutting from patterns at the NYC Garment Center factory.

fashion photographer Eric Hason New York, NYC, Manhattan

Frank checks fabric samples.

fashion photographer Eric Hason New York, NYC, Manhattan

Factory manager Frank pulling fabric to be cut for a custom garment

fashion photographer Eric Hason New York, NYC, Manhattan

Cutting fabric for a custom design at the New York Garment Center factory.

fashion photographer Eric Hason New York, NYC, Manhattan

Delivering the finished garment.

Lee Anderson had already garnered a reputation for creating custom made couture clothing that embraces chromatic luxury in world renown fabrics when she established her design business in 1980 in a townhouse just off Madison Avenue in New York City. Lee graduated from the Traphagen School of Design, founded in the 1920s by Ethel Traphagan. The school was known for its technical orientation of the art of fashion design, offering courses in pattern-making and drafting. Although the school closed its doors in the early 1990s, such fashion icons as Geoffrey Beene, James Galanos, Mary McFadden, John Kloss, Christos Yiannakou and Franklin Rowe are among its alumni.

After being introduced to Seventh Avenue by Ralph Lauren, Lee worked as a design assistant to legends John Kloss (a fellow Traphagen alumnus), most famous for designing a bra that appeared not to exist in 1974 for Lily of France and Herbert Kasper for Joan Leslie. Kasper made his name as a designer by working for Joan Leslie from 1963 to 1985, becoming vice president of the company in 1980 and creating high fashion looks that reflected trends but were commercial and wearable.

Soon after striking out on her own, Lee Anderson’s collection was featured at Barney’s New York, Bergdorf Goodman and other fine specialty stores in the U.S. Today, the designer dedicates herself to her signature couture collection and special New York clientele. She continues to create clothing that embraces chromatic luxury using the most extraordinary and researched fabrics of the world, including iridescent taffetas, brocades, hand fringed British district checks and Celtic tweeds.

Lee Anderson Couture caters to a clientele who share her love for the highest pinnacle in luxury fashion.