Category Archives: behind the scenes

beauty, behind the scenes, catalog, commercial photography, fashion, fashion photography, hair, Lookbook, makeup, photography

Up Against the Wall – Lookbook

I recently shot a lookbook for Brasilian born, New York based fashion designer Thais Lima.  The concept was loose and edgy, just shoot the model against the wall of my Manhattan studio a few props like a ladder, box, stool, etc.  The model was the lovely Karolina Nevia from Q Model Management, NYC.  Karolina was actually a last minute replacement for another model who arrived with the flu.  Everything happens for a reason… Karolina was amazing.  She understood the concept and the clothing and was perfect face for the collection.  Tiffany Oliver (hair and makeup)  from Wilhelmina Artist Management had the easy task of making the beautiful Karolina look beautiful.

Below are some photos from the shoot, behind the scenes pic as well.

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advertising, behind the scenes, catalog, commercial photography, e-commerce, fashion, fashion photography, hair, makeup, model, photography, studio photography

Fun on an E-commerce Photo Shoot

I was hired to shoot for a new e-commerce retail start-up.  A long, busy day shooting a lot of looks which was kept light and fun by an outstanding crew;  of course beautiful models and great clothing help lift the spirits as well!

Although the pace of the shoot was quite fast I always make sure the photos are beautiful and that we capture moments that reflect the spirit of the day!

Thanks to Major Models for sending us two beauties: Nejilka Arias and  Veronica Montano (winner of Top Latina Model!).  The lovely Veronika Robova did hair and makeup.  Special props for stylist Luna Andrews who kept the shoot moving!

Some photos from yesterday… out of camera, not retouched.

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www.erichason.com

 

 

 

 

 

 

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advertising, behind the scenes, bridal fashion, catalog, commercial photography, fashion, fashion photography, hair, lighting, makeup, model, photographer, photography

Bridal Fashion

New York Bridal Market Week just ended.  I was fortunate to be hired by the talented Edgardo Bonilla to photograph his collection at the London New York Hotel in Midtown.  Traffic getting there was a killer, but after that the shoot went seamlessly.  Edgardo’s designs are spectacular.  He uses exquisite fabrics combining texture, volume and draping creating stunning gowns.  I am a lucky man.  I was able to walk the beautiful Kate Wolf down the aisle.  Granted, I was a bit underdressed but I only expected to be the photographer!

Bridal fashion model and photographer

 

The talented designer Edgardo Bonilla and model Kate Wolf

Fashion designer and model

 

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beauty, behind the scenes, commercial photography, editorial, fashion, fashion magazine, fashion photography, makeup, model, photography

Post Fashion Editorial Photographs for Social Media

After shooting fashion editorial with Meron and Alexandra from Red Model Management we decided to shoot some portraits in window light for fun and social media.

I am really pleased with the results! These girls are so beautiful and work really well together. Makeup artist Jackie Sanchez and hairstylist Karen Bishop and I are looking forward to shooting some beauty with these stunning girls!

Here are some of the results… no retouching!

fashion, beauty, lifestyle, model behavior, behind the scenes, New York, NYC, editorial, lookbook, campaign, advertising, Red NYC

photographer, beauty, fashion, model New York, NYC, line sheet, look book, lookbook,Advertising, campaign, natural beauty, no retouching

fashion, beauty, editorial, photography, NYC, model, lookbook, New York

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beauty, behind the scenes, commercial photography, fashion, hair, makeup, model, model casting, photographer, photography, studio

Hair stylist training

Twice a year I am hired by Mingle Salon and Milbon USA to photograph the work of Japanese hair stylists that are being trained at Milbon USA headquarters. My friend and expert stylist Michio Shiramizu of Mingle Salon leads the training session. Hiro Yonemoto provides the makeup for the models.

The day before the shoot we hold a casting so the stylists can select their models from approximately 50 or so girls that come from six different model agencies. We always get a strong turnout and wonderful girls to choose from.

The stylists create two looks each on their model. I photograph the looks both in studio and out on the streets of Soho. It is a blast taking the team onto the crowded streets and entertaining the shoppers and tourists with a glimpse of a fashion shoot while annoying the residents by congesting their sidewalks. Hey, we have a permit, so all is fair.

Here are some behind the scenes photos from the casting and shoot. I will post pictures soon!

casting, model casting, NYC, Soho, New York, fashion photography

model casting Milbon USA, New York, Manhattan, beauty photography

makeup, hair, fashion, New York, Soho, photography, fashion photography

model life, hair, makeup, fashion photography, NYC, soho, Mingle Salon, Milbon USA

Behind the scenes, photography, photo shoot, NYC, hair, Milbon USA

Hiroshi Yonemoto, fashion, photography, hair, makeup, photo shoot, Milbon, NYC

Michio Shiramizu, hair, Mingle Salon, New York, Manhattan, photography, hair

APM Models, Paige, hair, makeup, NYC, Soho, MIngle Salon,

model, model life, NYC, Manhattan, New York, Milbon USA,

hair, model, fashion, beauty, NYC, Soho

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beauty, behind the scenes, commercial photography, fashion, fashion photography, hair, makeup, model, photographer, photography, studio

Behind the scene photos from a beauty test shoot

A beauty test shoot is just what it sounds like. Get together a crew and make some photos. There is no client; you don’t get paid (actually, it costs money). It is a great opportunity to work with new people, try out new ideas, and create fresh work for your portfolio. That is exactly what we did yesterday.

Hairstylist Seiji Uehara and I have been in touch for years. We have been talking about working together but with busy schedules it never happened… until yesterday. Originally we were going to shoot with a mutual friend and makeup artist Susan Donoghue but Susan got booked on a job last minute that she had to take. Luckily the talented Tatyana Kharkova was available and could come to my studio to play.
Also my first time working with manicurist Ayumu Takasawa

After contacting model agencies and seeing what girls were available to test with, we decided on Lucie Pustova (Next) and Delaney Sproles (Major) and planned on shooting two looks with each model.

The team gelled, the girls were great, and everyone is excited about the results! I will share them after we select images and finish retouching them. Until then, here are some behind the scenes photos!

Delaney Sproles, Major Model Management, photography, beauty, fashion, hair, makeup, nails, manicure

Delaney Sproles (Major Model Management) gets glommed up!

Lucie Pustova, hair, makeup, lipstick, beauty, fashion, model, New York, NYC, Manhattan

Lucie Pustova gets the perfect lip!

Lipstick, model, Next Model Management, fashion, NYC, New York,

Lucie shows off her lovely lips while Tatyana admires her work!

Delaney Sproles, fashion model, major model management, photographer, beauty,

Delaney flashes a gang sign with deadly nails!

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AFS, behind the scenes, commercial photography, editorial, fashion, Foreign Exchange, lifestyle, makeup, photography, Volunteer

Location scout – fashion editorial

For the past five years my family has hosted foreign exchange students through AFS. In August a high school student arrives at our house and spends a school year as a family member. He/she attends high school, learns/perfects their English, experiences our culture, and at the end of June, goes back to their natural parents. We have hosted Zeno from Verona, Meli from Frankfurt, Luciana from Argentina, Cecilia from Paris, and currently hosting Caterina from Lerici, Italy. It has been a wonderful experience. The kids have all had incredible school years. We are still in touch with each student and have expanded our family across many borders.

Yesterday was a gorgeous day in NYC. Caterina and I set off on a bike ride to Governor’s Island, the retired command center for US Coast Guard North Atlantic operations, just off the southern tip of Manhattan with incredible views of NY Harbor. Unfortunately the ferry does not start running until the end of May. We decided to ride through Red Hook, Brooklyn instead.
location scout, editorial fashion photography, New York, NY, NYC, fashion, hair, makeup, photographer
Coincidentally I am planning on shooting a fashion editorial for an online magazine and promised the editor location photos of Red Hook. Perfect opportunity to kill two birds with one stone.

location, fashion photo shoot, Eric Hason, fashion photography, New York, NY, NYC, Brooklyn, model, couture, advertising, hair, makeup, editorial

location, fashion, photography, photographer, Eric Hason, New York, NYC, Brooklyn, editorial, lookbook, commercial

fashion, photography, fashion photographer, Eric Hason, New York, Brooklyn, NYC, Manhattan, location, editorail

fashion, hair, makeup, lookbook, photographer, fashion, New York, NYC, Eric Hason

photography, photographer, fashion, New York, NYC, Brooklyn, Manhattan, lookbook, editorial. advertising, campaign

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beauty, behind the scenes, commercial photography, editorial, fashion photography, model, model casting, photographer, photography

Model casting for fashion, beauty and swim editorials

Renowned fashion photographer Jurgen Teller published a book “Go Sees”. It contains photographs he took of models who came to his London studio for model casting calls. Here is a video where he talks about the project: Jurgen Teller discusses “Go Sees”.

Later this month I will be shooting three editorials. I held a small casting for some models I would be interested in using for the shoot. Here are some digitals I took of some of the models for reference.
Thanks to the following New York model agencies: Trump, APM, Next, Major, MC2.

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

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behind the scenes, commercial photography, Flashes of Hope, hair, kids, makeup, photographer, photography, Volunteer

Huffington Post article on Flashes of Hope featuring my behind the scenes photos

When not working on this or this, I am the New York Chapter Director for Flashes of Hope.

Click here to see a wonderful article in the Huffington Post featuring behind the scenes photos I have taken. I am very proud to be part of this incredible organization!

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advertising, art, beauty, behind the scenes, commercial photography, editorial, fashion, film, hair, large format photography, makeup, photography

Behind the Scenes Fashion and Beauty Using Film

During my fashion and beauty shoots I have a good amount of downtime. It never ceases to amaze me how much time it takes to make beautiful women beautiful… talking about hair and makeup. For most shoots I allocate one to two hours for my team to prep the model for set… sometimes more, depending on how complicated the look is. This leaves me time to have some fun.

I have been documenting the process of prepping the models using my Holga (a plastic toy medium format film camera) and my newest camera body, a Toyo Robos (large format 4×5″ sheet film view camera).

The Holga is a blast to shoot with. You don’t know what you are going to get, focus, exposure, light leaks, etc, but that random effect is what makes the images beautiful!

With the Toyo 4X5 view camera, the process of shooting is slowed down. The camera is on a large tripod or camera stand. It takes a while to frame and focus using a loupe through the ground glass with a dark cloth over your head. Once you are satisfied with composition and focus, you then load a film back into place, obscuring the ground glass viewfinder so you no longer can see what is in your frame. You wait till you feel you have your moment and press down on the cable release to fire the shutter. The process is counter-intuitive to typical behind the scene photos, typically taken with a dslr or an i-phone.

toyo, robos, 4x5, film, view camera, New York, NYC, Eric Hason, fashion photography,

Toyo Robos 4X5

Here are some images I have captured using both cameras, along with one taken using my Canon 5D Mk III.

beauty photography, fashion photography, behind the scenes, toyo, 4x5, film, photography,

Eric Hason, Fashion, beauty, Roshar, APM Model, model, editorial,

beauty, hair, makeup, NYC, New York, fashion, behind the scenes, editorial

Eric Hason, fashion photographer, prepping model, behind the scenes

Eric Hason, photographer, fashion, beauty, hair, makeup

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