I am excited about the redesign of my website. The big change is adding a Men’s Fashion section. I enjoy photographing guys fashion. Definitely a different vibe on set. Less time doing hair and makeup (usually) and more talk about last week’s game! Check out the website and new section, let me know what you think!
A photo from the site featuring Jerome – New York Model Management.
I was hired to shoot for a new e-commerce retail start-up. A long, busy day shooting a lot of looks which was kept light and fun by an outstanding crew; of course beautiful models and great clothing help lift the spirits as well!
Although the pace of the shoot was quite fast I always make sure the photos are beautiful and that we capture moments that reflect the spirit of the day!
Thanks to Major Models for sending us two beauties: Nejilka Arias and Veronica Montano (winner of Top Latina Model!). The lovely Veronika Robova did hair and makeup. Special props for stylist Luna Andrews who kept the shoot moving!
Some photos from yesterday… out of camera, not retouched.
New York Bridal Market Week just ended. I was fortunate to be hired by the talented Edgardo Bonilla to photograph his collection at the London New York Hotel in Midtown. Traffic getting there was a killer, but after that the shoot went seamlessly. Edgardo’s designs are spectacular. He uses exquisite fabrics combining texture, volume and draping creating stunning gowns. I am a lucky man. I was able to walk the beautiful Kate Wolf down the aisle. Granted, I was a bit underdressed but I only expected to be the photographer!
The talented designer Edgardo Bonilla and model Kate Wolf
I love shooting for Member’s Only, the iconic outerwear brand from my youth. I remember the cool kids rocking their nylon jackets while I was still wearing the Mighty Mac which would be handed down to my brother when I outgrew it.
The current incarnation is quickly becoming an important lifestyle brand successfully merging retro cool and current hip.
A couple of photos from the day…
Models Carly and Matt (Major Model Management) make my job so easy. Along with the classic jackets I get the iconic NYC water tanks.
Matt and I preparing for our doubles play.
This winter my friend and former assistant Kentaro Minami visited NYC with his client Mitsukoshi Department Store to photograph events and other assignments. One of the assignments were to create photos of their newly designed shopping bag being used by people. I was quite flattered when he asked me and my family to model for the shoot, which of course includes our Italian exchange student Caterina and our vizsla, Hoshi. Sunday morning we had the crew over for a typical New York breakfast of bagels, lox, and cream cheese, then got down to work: hair, makeup, styling and shooting in my Brooklyn home.
The photos were recently hung in windows at their flagship store in Tokyo. Unfortunately my schedule does not permit me to visit Tokyo and stand next to the window in order to greet my Japanese fans and autograph shopping bags. I am thrilled to have the experience, memories, and photos! I love being on the model side of the camera.
Is all publicity good publicity?
Amazon recently received a patent for photography on a white background. I hope Jeff Bezos gave lots of stock options to the genius employees who came up with this idea: Jeremy David Sawatzky, Christina L. Porter, Jeff Strauss and Gil Blank.
Amazon’s patent diagram on photographing a subject against a white background
Here is the video where Colbert gives Amazon a second…
During my fashion and beauty shoots I have a good amount of downtime. It never ceases to amaze me how much time it takes to make beautiful women beautiful… talking about hair and makeup. For most shoots I allocate one to two hours for my team to prep the model for set… sometimes more, depending on how complicated the look is. This leaves me time to have some fun.
I have been documenting the process of prepping the models using my Holga (a plastic toy medium format film camera) and my newest camera body, a Toyo Robos (large format 4×5″ sheet film view camera).
The Holga is a blast to shoot with. You don’t know what you are going to get, focus, exposure, light leaks, etc, but that random effect is what makes the images beautiful!
With the Toyo 4X5 view camera, the process of shooting is slowed down. The camera is on a large tripod or camera stand. It takes a while to frame and focus using a loupe through the ground glass with a dark cloth over your head. Once you are satisfied with composition and focus, you then load a film back into place, obscuring the ground glass viewfinder so you no longer can see what is in your frame. You wait till you feel you have your moment and press down on the cable release to fire the shutter. The process is counter-intuitive to typical behind the scene photos, typically taken with a dslr or an i-phone.
Toyo Robos 4X5
Here are some images I have captured using both cameras, along with one taken using my Canon 5D Mk III.
As promised, here are images from the Spring 2014 photo shoot for New York fashion designer Lee Anderson.
We were very fortunate to have the stunning Clara Settje (Trump Model Management) modeling for us. The talented Xtah Weiss did an incredible job with hair and makeup.
This was a pretty straight forward shoot using a white background, a wind machine on Clara’s hair initially, then giving her a more glamorous look the second half of the shoot. Lee always brings incredible shoes and accessories to finish each look.
Clara was incredible bringing each look to life. The shoot was held at my NYC studio in the Flatiron District.
What more needs to be said? A picture speaks 1000 words.
I love the shoulder and luxurious fabric that make this simple white dress so special.
Stunning fabric elegantly draped.
Love the royal blue and the necklace is to die for.
A black and white shift made with contrasting patterned fabrics. Elegant and playful. Styled with a bold necklace and a pop of red.
Stunning shoulder detail on a column, luxurious fabric
Laser cut top to a beautiful gown.
A simple bodice with a flowing skirt with fun embellishments.
A beautiful sheen and laser cut detail make this dress so stunning.
Bold color contrast and an playful but elegant cut.
Stunning layering of fabric.
An elegant muted sea green gown, wonderful volume and drape.
Lee loves using rich colors and bold pattens on a simple shift silhouette.
As promised last week, here are
The location is the fabulous third floor of the Metropolitan Building in Long Island City, Queens, NY. It is chock full of great props in a distressed but chic setting.
Our model was the stunning Morgan Chelf from IMG. Cliff Hoppus styled the shoot.
I brought on the ultra creative, hardest working man in fashion, Cliff Hoppus to style the shoot. With limited time Cliff was able to pull together flowers, veils and other accessories to make for a very successful shoot. The location is the Metropolitan Building in Long Island City, NY. It is a fabulous location, beautifully appointed, with lots of shabby chic furniture, peeling paint, rich tones making a great environment to shoot in.
Here are some fun behind the scenes photos of Cliff and my assistant Bin modeling for lighting tests. I will post some of the final images with the real model, Morgan Chelf (IMG) next week.
Eric Hason Photography, New York 