Tag Archives: photography

advertising, catalog, commercial photography, fashion, fashion photography, outerwear

Campaign photography for Member’s Only

I love shooting for Member’s Only, the iconic outerwear brand from my youth.  I remember the cool kids rocking their nylon jackets while I was still wearing the Mighty Mac which would be handed down to my brother when I outgrew it.

The current incarnation is quickly becoming an important lifestyle brand successfully merging retro cool and current hip.

A couple of photos from the day…

Models Carly and Matt  (Major Model Management) make my job so easy. Along with the classic jackets I get the iconic NYC water tanks.

Members-only-advertising-campaign-Photography

Matt and I preparing for our doubles play.

nyc-fashion-photography

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beauty, beauty photography, commercial photography, editorial, editorial photography, fashion, hair, lighting, makeup, studio photography

Beauty test

A week ago I was shooting a fashion editorial for a regular client.  While shooting jobs I love to post images to social media to share what I am doing. Understandably my editor does not want us to post images of the shoot which will preview the styles we will be publishing in a future issue.

Ww loved the look of our model Nyamouch from Fentonmoon so Jackie Sanchez (makeup), Karen Bishop, (hair) and I decided to shoot a few beauty looks with her after we finished shooting the job.  Here is one of my favorite photographs from the short session.

Nyamuoch_Girwath_beauty_Fentonmoon_Eric_Hason

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beauty, behind the scenes, commercial photography, fashion, hair, makeup, model, model casting, photographer, photography, studio

Hair stylist training

Twice a year I am hired by Mingle Salon and Milbon USA to photograph the work of Japanese hair stylists that are being trained at Milbon USA headquarters. My friend and expert stylist Michio Shiramizu of Mingle Salon leads the training session. Hiro Yonemoto provides the makeup for the models.

The day before the shoot we hold a casting so the stylists can select their models from approximately 50 or so girls that come from six different model agencies. We always get a strong turnout and wonderful girls to choose from.

The stylists create two looks each on their model. I photograph the looks both in studio and out on the streets of Soho. It is a blast taking the team onto the crowded streets and entertaining the shoppers and tourists with a glimpse of a fashion shoot while annoying the residents by congesting their sidewalks. Hey, we have a permit, so all is fair.

Here are some behind the scenes photos from the casting and shoot. I will post pictures soon!

casting, model casting, NYC, Soho, New York, fashion photography

model casting Milbon USA, New York, Manhattan, beauty photography

makeup, hair, fashion, New York, Soho, photography, fashion photography

model life, hair, makeup, fashion photography, NYC, soho, Mingle Salon, Milbon USA

Behind the scenes, photography, photo shoot, NYC, hair, Milbon USA

Hiroshi Yonemoto, fashion, photography, hair, makeup, photo shoot, Milbon, NYC

Michio Shiramizu, hair, Mingle Salon, New York, Manhattan, photography, hair

APM Models, Paige, hair, makeup, NYC, Soho, MIngle Salon,

model, model life, NYC, Manhattan, New York, Milbon USA,

hair, model, fashion, beauty, NYC, Soho

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commercial photography, fashion photography, hair, men's fashion, model, photographer, photography, studio

Men’s fashion campaign – American Boy by Vaughn Jerreaux

Had a great shoot on Friday for American Boy by Vaughn Jerreaux 2014 Men’s fashion campaign.

Vaughn is an incredible creative and wonderful to work with. He has a strong vision which he is able to articulate. I love the graphics on his tanks and tees!

The model is Geo, an elementary school teacher; love his hair! I am sure his kids love him! Grooming is by Andrea Archer.

men's fashion, fashion, male model, campaign, editorial, photography, lookbook,line sheet, fashion photography

fashion photography, men's fashion, campaign, New York, NY, NYC, Manhattan, photographer, Eric Hason,

fashion, photographer, New York, NYC, Manhattan, men's fashion, fashion, campaign, photography,

www.erichason.com

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advertising, commercial photography, family, fashion, fashion photography, Foreign Exchange, friends, model, photography, the good life, Uncategorized

On the Other Side of the Camera!

This winter my friend and former assistant Kentaro Minami visited NYC with his client Mitsukoshi Department Store to photograph events and other assignments. One of the assignments were to create photos of their newly designed shopping bag being used by people. I was quite flattered when he asked me and my family to model for the shoot, which of course includes our Italian exchange student Caterina and our vizsla, Hoshi. Sunday morning we had the crew over for a typical New York breakfast of bagels, lox, and cream cheese, then got down to work: hair, makeup, styling and shooting in my Brooklyn home.

The photos were recently hung in windows at their flagship store in Tokyo. Unfortunately my schedule does not permit me to visit Tokyo and stand next to the window in order to greet my Japanese fans and autograph shopping bags. I am thrilled to have the experience, memories, and photos! I love being on the model side of the camera.

photographer, New York City, NYC, New York, campaign, advertising

family, Eric Hason, NYC

Isetan-vizsla-advertising-photography-NYC-31909_

department store

department store, window, campaign, advertising, NYC, photographer

display window, fashion photographer, campaign, advertising

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advertising, catalog, commercial photography, e-commerce, fashion, lighting, photography, studio

Photography on a white background, Stephen Colbert rips on Amazon’s approved patent.

Is all publicity good publicity?

Amazon recently received a patent for photography on a white background. I hope Jeff Bezos gave lots of stock options to the genius employees who came up with this idea: Jeremy David Sawatzky, Christina L. Porter, Jeff Strauss and Gil Blank.

photography, fashion, NY, New York, NYC, manhattan, beauty, model photographer, hair, makeup

Amazon’s patent diagram on photographing a subject against a white background

Here is the video where Colbert gives Amazon a second…

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beauty, behind the scenes, commercial photography, fashion, fashion photography, hair, makeup, model, photographer, photography, studio

Behind the scene photos from a beauty test shoot

A beauty test shoot is just what it sounds like. Get together a crew and make some photos. There is no client; you don’t get paid (actually, it costs money). It is a great opportunity to work with new people, try out new ideas, and create fresh work for your portfolio. That is exactly what we did yesterday.

Hairstylist Seiji Uehara and I have been in touch for years. We have been talking about working together but with busy schedules it never happened… until yesterday. Originally we were going to shoot with a mutual friend and makeup artist Susan Donoghue but Susan got booked on a job last minute that she had to take. Luckily the talented Tatyana Kharkova was available and could come to my studio to play.
Also my first time working with manicurist Ayumu Takasawa

After contacting model agencies and seeing what girls were available to test with, we decided on Lucie Pustova (Next) and Delaney Sproles (Major) and planned on shooting two looks with each model.

The team gelled, the girls were great, and everyone is excited about the results! I will share them after we select images and finish retouching them. Until then, here are some behind the scenes photos!

Delaney Sproles, Major Model Management, photography, beauty, fashion, hair, makeup, nails, manicure

Delaney Sproles (Major Model Management) gets glommed up!

Lucie Pustova, hair, makeup, lipstick, beauty, fashion, model, New York, NYC, Manhattan

Lucie Pustova gets the perfect lip!

Lipstick, model, Next Model Management, fashion, NYC, New York,

Lucie shows off her lovely lips while Tatyana admires her work!

Delaney Sproles, fashion model, major model management, photographer, beauty,

Delaney flashes a gang sign with deadly nails!

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beauty, behind the scenes, commercial photography, editorial, fashion photography, model, model casting, photographer, photography

Model casting for fashion, beauty and swim editorials

Renowned fashion photographer Jurgen Teller published a book “Go Sees”. It contains photographs he took of models who came to his London studio for model casting calls. Here is a video where he talks about the project: Jurgen Teller discusses “Go Sees”.

Later this month I will be shooting three editorials. I held a small casting for some models I would be interested in using for the shoot. Here are some digitals I took of some of the models for reference.
Thanks to the following New York model agencies: Trump, APM, Next, Major, MC2.

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

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behind the scenes, commercial photography, Flashes of Hope, hair, kids, makeup, photographer, photography, Volunteer

Huffington Post article on Flashes of Hope featuring my behind the scenes photos

When not working on this or this, I am the New York Chapter Director for Flashes of Hope.

Click here to see a wonderful article in the Huffington Post featuring behind the scenes photos I have taken. I am very proud to be part of this incredible organization!

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beauty, behind the scenes, charity, commercial photography, Community Service, Flashes of Hope, makeup, model, photographer, Volunteer

Photography For a Great Cause

I spend most of my days shooting, producing, and marketing myself for fashion and beauty work. I have always allocated part of my time to community service, mostly working with kids. Besides my commitment to hosting foreign exchange students (currently Caterina from Italy) I am the New York Chapter Director for Flashes of Hope. We bring commercial photographers and makeup artists into centers that treat juvenile cancer and photograph the patients and their families.

Last week I brought photographer Dennis Kleiman into Cohen’s Children’s Hospital. Dennis is an extremely talented, very experienced editorial photographer. Dennis and I shared a Dumbo studio ten years ago. Recently Dennis and his wife Kelsy founded Stomping Ground, a successful company that has reinvented school photography. No more stiff, bland, uniform portraits. Stomping Ground brings out the personality of each individual kid.

Again, thank you to Richard, Anna and Dawn from NuBest Salon, Manhasset, NY for providing the hair and makeup to make our models feel and look so beautiful!

Dennis Kleiman photographs a patient and his mom for Flashes of Hope, NYC

Photographer Dennis Kleiman shoots patient for Flashes of Hope, NYC Chapter

photography, flashes of hope, nyc, New York, Manhattan, Dennis Kleiman, Stomping Ground, charity, makeup, hair, NuBest Salon, Manhasset, Glam

Anna Naso of NuBest Salon, Manhasset, NY puts the finishing touches on a patient’s mom’s makeup.

photography, flashes of hope, nyc, New York, Manhattan, Dennis Kleiman, Stomping Ground, charity

Photographer Dennis Kleiman shoots patient and his mom for Flashes of Hope, NYC Chapter

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