beauty, behind the scenes, catalog, commercial photography, fashion, fashion photography, hair, Lookbook, makeup, photography

Up Against the Wall – Lookbook

I recently shot a lookbook for Brasilian born, New York based fashion designer Thais Lima.  The concept was loose and edgy, just shoot the model against the wall of my Manhattan studio a few props like a ladder, box, stool, etc.  The model was the lovely Karolina Nevia from Q Model Management, NYC.  Karolina was actually a last minute replacement for another model who arrived with the flu.  Everything happens for a reason… Karolina was amazing.  She understood the concept and the clothing and was perfect face for the collection.  Tiffany Oliver (hair and makeup)  from Wilhelmina Artist Management had the easy task of making the beautiful Karolina look beautiful.

Below are some photos from the shoot, behind the scenes pic as well.

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advertising, beauty photography, commercial photography, editorial photography, fashion photography, hair, makeup, men's fashion, model, photographer

Website redesign – Men’s Fashion photography

I am excited about the redesign of my website.  The big change is adding a Men’s Fashion section.  I enjoy photographing guys fashion.  Definitely a different vibe on set.  Less time doing hair and makeup (usually) and more talk about last week’s game!  Check out the website and new section, let me know what you think!

A photo from the site featuring Jerome – New York Model Management.

Jerome from New York Models

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advertising, behind the scenes, catalog, commercial photography, e-commerce, fashion, fashion photography, hair, makeup, model, photography, studio photography

Fun on an E-commerce Photo Shoot

I was hired to shoot for a new e-commerce retail start-up.  A long, busy day shooting a lot of looks which was kept light and fun by an outstanding crew;  of course beautiful models and great clothing help lift the spirits as well!

Although the pace of the shoot was quite fast I always make sure the photos are beautiful and that we capture moments that reflect the spirit of the day!

Thanks to Major Models for sending us two beauties: Nejilka Arias and  Veronica Montano (winner of Top Latina Model!).  The lovely Veronika Robova did hair and makeup.  Special props for stylist Luna Andrews who kept the shoot moving!

Some photos from yesterday… out of camera, not retouched.

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www.erichason.com

 

 

 

 

 

 

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advertising, behind the scenes, bridal fashion, catalog, commercial photography, fashion, fashion photography, hair, lighting, makeup, model, photographer, photography

Bridal Fashion

New York Bridal Market Week just ended.  I was fortunate to be hired by the talented Edgardo Bonilla to photograph his collection at the London New York Hotel in Midtown.  Traffic getting there was a killer, but after that the shoot went seamlessly.  Edgardo’s designs are spectacular.  He uses exquisite fabrics combining texture, volume and draping creating stunning gowns.  I am a lucky man.  I was able to walk the beautiful Kate Wolf down the aisle.  Granted, I was a bit underdressed but I only expected to be the photographer!

Bridal fashion model and photographer

 

The talented designer Edgardo Bonilla and model Kate Wolf

Fashion designer and model

 

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advertising, catalog, commercial photography, fashion, fashion photography, outerwear

Campaign photography for Member’s Only

I love shooting for Member’s Only, the iconic outerwear brand from my youth.  I remember the cool kids rocking their nylon jackets while I was still wearing the Mighty Mac which would be handed down to my brother when I outgrew it.

The current incarnation is quickly becoming an important lifestyle brand successfully merging retro cool and current hip.

A couple of photos from the day…

Models Carly and Matt  (Major Model Management) make my job so easy. Along with the classic jackets I get the iconic NYC water tanks.

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Matt and I preparing for our doubles play.

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beauty, beauty photography, commercial photography, editorial, editorial photography, fashion, hair, lighting, makeup, studio photography

Beauty test

A week ago I was shooting a fashion editorial for a regular client.  While shooting jobs I love to post images to social media to share what I am doing. Understandably my editor does not want us to post images of the shoot which will preview the styles we will be publishing in a future issue.

Ww loved the look of our model Nyamouch from Fentonmoon so Jackie Sanchez (makeup), Karen Bishop, (hair) and I decided to shoot a few beauty looks with her after we finished shooting the job.  Here is one of my favorite photographs from the short session.

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beauty, behind the scenes, commercial photography, editorial, fashion, fashion magazine, fashion photography, makeup, model, photography

Post Fashion Editorial Photographs for Social Media

After shooting fashion editorial with Meron and Alexandra from Red Model Management we decided to shoot some portraits in window light for fun and social media.

I am really pleased with the results! These girls are so beautiful and work really well together. Makeup artist Jackie Sanchez and hairstylist Karen Bishop and I are looking forward to shooting some beauty with these stunning girls!

Here are some of the results… no retouching!

fashion, beauty, lifestyle, model behavior, behind the scenes, New York, NYC, editorial, lookbook, campaign,  advertising, Red NYC

photographer, beauty, fashion, model New York, NYC, line sheet, look book, lookbook,Advertising, campaign, natural beauty, no retouching

fashion, beauty, editorial, photography, NYC, model, lookbook, New York

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beauty, behind the scenes, commercial photography, fashion, hair, makeup, model, model casting, photographer, photography, studio

Hair stylist training

Twice a year I am hired by Mingle Salon and Milbon USA to photograph the work of Japanese hair stylists that are being trained at Milbon USA headquarters. My friend and expert stylist Michio Shiramizu of Mingle Salon leads the training session. Hiro Yonemoto provides the makeup for the models.

The day before the shoot we hold a casting so the stylists can select their models from approximately 50 or so girls that come from six different model agencies. We always get a strong turnout and wonderful girls to choose from.

The stylists create two looks each on their model. I photograph the looks both in studio and out on the streets of Soho. It is a blast taking the team onto the crowded streets and entertaining the shoppers and tourists with a glimpse of a fashion shoot while annoying the residents by congesting their sidewalks. Hey, we have a permit, so all is fair.

Here are some behind the scenes photos from the casting and shoot. I will post pictures soon!

casting, model casting, NYC, Soho, New York, fashion photography

model casting Milbon USA, New York, Manhattan, beauty photography

makeup, hair, fashion, New York, Soho, photography, fashion photography

model life, hair, makeup, fashion photography, NYC, soho, Mingle Salon, Milbon USA

Behind the scenes, photography, photo shoot, NYC, hair, Milbon USA

Hiroshi Yonemoto, fashion, photography, hair, makeup, photo shoot, Milbon, NYC

Michio Shiramizu, hair, Mingle Salon, New York, Manhattan, photography, hair

APM Models, Paige, hair, makeup, NYC, Soho, MIngle Salon,

model, model life, NYC, Manhattan, New York, Milbon USA,

hair, model, fashion, beauty, NYC, Soho

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commercial photography, fashion photography, hair, men's fashion, model, photographer, photography, studio

Men’s fashion campaign – American Boy by Vaughn Jerreaux

Had a great shoot on Friday for American Boy by Vaughn Jerreaux 2014 Men’s fashion campaign.

Vaughn is an incredible creative and wonderful to work with. He has a strong vision which he is able to articulate. I love the graphics on his tanks and tees!

The model is Geo, an elementary school teacher; love his hair! I am sure his kids love him! Grooming is by Andrea Archer.

men's fashion, fashion, male model, campaign, editorial, photography, lookbook,line sheet, fashion photography

fashion photography, men's fashion, campaign, New York, NY, NYC, Manhattan, photographer, Eric Hason,

fashion, photographer, New York, NYC, Manhattan, men's fashion, fashion, campaign, photography,

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editorial photography

Bridal fashion editorial featuring Erin Brady, Miss USA

In May I had the opportunity to photograph a bridal fashion editorial for Aventura Magazine’s June issue.
I was fortunate to have the reigning Miss USA Erin Brady as my model. From the moment she walked into my Manhattan studio Erin was warm, enthusiastic and a blast to work with.

Click here for behind the scenes photos!

Stylist Angellika brought a beautiful selection of dresses and gowns. Thanks to Aeriel Payne (makeup), Ayato (hair) and Noako (manicure) for the elegant job they did. A special thanks to Joseph Richard Florals for the stunning arrangements!

After the shoot Erin was being whisked off to a charity event. While waiting for her car my close friend Dave arrived at the studio to pick me up for dinner. I introduced him to “Miss USA”. He politely shook her hand and they exchanged pleasantries… until he finally realized Erin REALLY WAS Miss USA, thats when the selfies were taken!

Here are a couple of images from the shoot. Check out Aventura Magazine to see the complete story.

bridal, bridal fashion, editorial, fashion editorial, Miss USA, Erin Brady, photography, editorial photography, New York, NYC,

bridal, fashion, editorial, bridal fashion, Miss USA, Erin Brady, photography, beauty, hair, makeup, New York, NYC, studio

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