advertising, beauty photography, commercial photography, editorial photography, fashion photography, hair, makeup, men's fashion, model, photographer

Website redesign – Men’s Fashion photography

I am excited about the redesign of my website.  The big change is adding a Men’s Fashion section.  I enjoy photographing guys fashion.  Definitely a different vibe on set.  Less time doing hair and makeup (usually) and more talk about last week’s game!  Check out the website and new section, let me know what you think!

A photo from the site featuring Jerome – New York Model Management.

Jerome from New York Models

www.erichason.com

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advertising, behind the scenes, catalog, commercial photography, e-commerce, fashion, fashion photography, hair, makeup, model, photography, studio photography

Fun on an E-commerce Photo Shoot

I was hired to shoot for a new e-commerce retail start-up.  A long, busy day shooting a lot of looks which was kept light and fun by an outstanding crew;  of course beautiful models and great clothing help lift the spirits as well!

Although the pace of the shoot was quite fast I always make sure the photos are beautiful and that we capture moments that reflect the spirit of the day!

Thanks to Major Models for sending us two beauties: Nejilka Arias and  Veronica Montano (winner of Top Latina Model!).  The lovely Veronika Robova did hair and makeup.  Special props for stylist Luna Andrews who kept the shoot moving!

Some photos from yesterday… out of camera, not retouched.

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Fashion-catalog-photogaphy-New-York-113865

New-York-Fashion-photography-e-commerce-001297

Lookbook-nyc-photographer-113599

Fashion-nyc-photographer114472

 

www.erichason.com

 

 

 

 

 

 

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advertising, behind the scenes, bridal fashion, catalog, commercial photography, fashion, fashion photography, hair, lighting, makeup, model, photographer, photography

Bridal Fashion

New York Bridal Market Week just ended.  I was fortunate to be hired by the talented Edgardo Bonilla to photograph his collection at the London New York Hotel in Midtown.  Traffic getting there was a killer, but after that the shoot went seamlessly.  Edgardo’s designs are spectacular.  He uses exquisite fabrics combining texture, volume and draping creating stunning gowns.  I am a lucky man.  I was able to walk the beautiful Kate Wolf down the aisle.  Granted, I was a bit underdressed but I only expected to be the photographer!

Bridal fashion model and photographer

 

The talented designer Edgardo Bonilla and model Kate Wolf

Fashion designer and model

 

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beauty, beauty photography, commercial photography, editorial, editorial photography, fashion, hair, lighting, makeup, studio photography

Beauty test

A week ago I was shooting a fashion editorial for a regular client.  While shooting jobs I love to post images to social media to share what I am doing. Understandably my editor does not want us to post images of the shoot which will preview the styles we will be publishing in a future issue.

Ww loved the look of our model Nyamouch from Fentonmoon so Jackie Sanchez (makeup), Karen Bishop, (hair) and I decided to shoot a few beauty looks with her after we finished shooting the job.  Here is one of my favorite photographs from the short session.

Nyamuoch_Girwath_beauty_Fentonmoon_Eric_Hason

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beauty, behind the scenes, commercial photography, fashion, hair, makeup, model, model casting, photographer, photography, studio

Hair stylist training

Twice a year I am hired by Mingle Salon and Milbon USA to photograph the work of Japanese hair stylists that are being trained at Milbon USA headquarters. My friend and expert stylist Michio Shiramizu of Mingle Salon leads the training session. Hiro Yonemoto provides the makeup for the models.

The day before the shoot we hold a casting so the stylists can select their models from approximately 50 or so girls that come from six different model agencies. We always get a strong turnout and wonderful girls to choose from.

The stylists create two looks each on their model. I photograph the looks both in studio and out on the streets of Soho. It is a blast taking the team onto the crowded streets and entertaining the shoppers and tourists with a glimpse of a fashion shoot while annoying the residents by congesting their sidewalks. Hey, we have a permit, so all is fair.

Here are some behind the scenes photos from the casting and shoot. I will post pictures soon!

casting, model casting, NYC, Soho, New York, fashion photography

model casting Milbon USA, New York, Manhattan, beauty photography

makeup, hair, fashion, New York, Soho, photography, fashion photography

model life, hair, makeup, fashion photography, NYC, soho, Mingle Salon, Milbon USA

Behind the scenes, photography, photo shoot, NYC, hair, Milbon USA

Hiroshi Yonemoto, fashion, photography, hair, makeup, photo shoot, Milbon, NYC

Michio Shiramizu, hair, Mingle Salon, New York, Manhattan, photography, hair

APM Models, Paige, hair, makeup, NYC, Soho, MIngle Salon,

model, model life, NYC, Manhattan, New York, Milbon USA,

hair, model, fashion, beauty, NYC, Soho

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commercial photography, fashion photography, hair, men's fashion, model, photographer, photography, studio

Men’s fashion campaign – American Boy by Vaughn Jerreaux

Had a great shoot on Friday for American Boy by Vaughn Jerreaux 2014 Men’s fashion campaign.

Vaughn is an incredible creative and wonderful to work with. He has a strong vision which he is able to articulate. I love the graphics on his tanks and tees!

The model is Geo, an elementary school teacher; love his hair! I am sure his kids love him! Grooming is by Andrea Archer.

men's fashion, fashion, male model, campaign, editorial, photography, lookbook,line sheet, fashion photography

fashion photography, men's fashion, campaign, New York, NY, NYC, Manhattan, photographer, Eric Hason,

fashion, photographer, New York, NYC, Manhattan, men's fashion, fashion, campaign, photography,

www.erichason.com

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beauty, behind the scenes, commercial photography, fashion, fashion photography, hair, makeup, model, photographer, photography, studio

Behind the scene photos from a beauty test shoot

A beauty test shoot is just what it sounds like. Get together a crew and make some photos. There is no client; you don’t get paid (actually, it costs money). It is a great opportunity to work with new people, try out new ideas, and create fresh work for your portfolio. That is exactly what we did yesterday.

Hairstylist Seiji Uehara and I have been in touch for years. We have been talking about working together but with busy schedules it never happened… until yesterday. Originally we were going to shoot with a mutual friend and makeup artist Susan Donoghue but Susan got booked on a job last minute that she had to take. Luckily the talented Tatyana Kharkova was available and could come to my studio to play.
Also my first time working with manicurist Ayumu Takasawa

After contacting model agencies and seeing what girls were available to test with, we decided on Lucie Pustova (Next) and Delaney Sproles (Major) and planned on shooting two looks with each model.

The team gelled, the girls were great, and everyone is excited about the results! I will share them after we select images and finish retouching them. Until then, here are some behind the scenes photos!

Delaney Sproles, Major Model Management, photography, beauty, fashion, hair, makeup, nails, manicure

Delaney Sproles (Major Model Management) gets glommed up!

Lucie Pustova, hair, makeup, lipstick, beauty, fashion, model, New York, NYC, Manhattan

Lucie Pustova gets the perfect lip!

Lipstick, model, Next Model Management, fashion, NYC, New York,

Lucie shows off her lovely lips while Tatyana admires her work!

Delaney Sproles, fashion model, major model management, photographer, beauty,

Delaney flashes a gang sign with deadly nails!

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behind the scenes, commercial photography, Flashes of Hope, hair, kids, makeup, photographer, photography, Volunteer

Huffington Post article on Flashes of Hope featuring my behind the scenes photos

When not working on this or this, I am the New York Chapter Director for Flashes of Hope.

Click here to see a wonderful article in the Huffington Post featuring behind the scenes photos I have taken. I am very proud to be part of this incredible organization!

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advertising, art, beauty, behind the scenes, commercial photography, editorial, fashion, film, hair, large format photography, makeup, photography

Behind the Scenes Fashion and Beauty Using Film

During my fashion and beauty shoots I have a good amount of downtime. It never ceases to amaze me how much time it takes to make beautiful women beautiful… talking about hair and makeup. For most shoots I allocate one to two hours for my team to prep the model for set… sometimes more, depending on how complicated the look is. This leaves me time to have some fun.

I have been documenting the process of prepping the models using my Holga (a plastic toy medium format film camera) and my newest camera body, a Toyo Robos (large format 4×5″ sheet film view camera).

The Holga is a blast to shoot with. You don’t know what you are going to get, focus, exposure, light leaks, etc, but that random effect is what makes the images beautiful!

With the Toyo 4X5 view camera, the process of shooting is slowed down. The camera is on a large tripod or camera stand. It takes a while to frame and focus using a loupe through the ground glass with a dark cloth over your head. Once you are satisfied with composition and focus, you then load a film back into place, obscuring the ground glass viewfinder so you no longer can see what is in your frame. You wait till you feel you have your moment and press down on the cable release to fire the shutter. The process is counter-intuitive to typical behind the scene photos, typically taken with a dslr or an i-phone.

toyo, robos, 4x5, film, view camera, New York, NYC, Eric Hason, fashion photography,

Toyo Robos 4X5

Here are some images I have captured using both cameras, along with one taken using my Canon 5D Mk III.

beauty photography, fashion photography, behind the scenes, toyo, 4x5, film, photography,

Eric Hason, Fashion, beauty, Roshar, APM Model, model, editorial,

beauty, hair, makeup, NYC, New York, fashion, behind the scenes, editorial

Eric Hason, fashion photographer, prepping model, behind the scenes

Eric Hason, photographer, fashion, beauty, hair, makeup

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beauty, commercial photography, editorial, fashion, fashion magazine, fashion photography, hair, makeup, model, photographer, photography

Fashion editorial published in the current issue of Prestige International Magazine

On a cold, snowy, New York City January Sunday I had the opportunity to shoot a fashion editorial
for Prestige International Magazine, published in Paris, distributed internationally.

I was very fortunate to have the beautiful Sofitel New York as a location for the shoot. Due to the popularity of the hotel, dates were tight but the management graciously gave us a luxury suite with a huge patio and killer views and access to beautiful conference rooms and the lobby.

Fashion editor David Zambrana (I shot the opening photo on his website) and I decided on a suiting story. We wanted to book a sexy, cool model with an androgynous look, who better than Britt Linn from Red Model Management? Makeup artist Aeriel Payne, hair stylist Isaac Davidson, and manicurist Naoko Saita were given the enviable task of making the beautiful Britt camera ready!

It was a fun day running around the hotel, giving the guests a behind the scenes look at a fashion photo shoot, and making beautiful photos which I am very proud to share!

Suit: Julia Jentzsch Shoes: Giuseppe Zanotti Necklace and Bracelet: iosselliani

Black Tuxedo: Thomas Pink Black Patent Bustier: Koonhor Leather Harness: Kaimin Gold Ring: Shoes: Giuseppe Zanotti

Black Coat w/Fur Collar: Philipp Plein Sheer Blouse: Alvin Valley Pants: Malene Birger

White Blazer: Smythe Blue Shirt: Escada Pant: Paul Smith

Black Suit : Philipp Plein Leopard Print Blouse: Escada Poppy Haze Triple Pendant : Holst + Lee Gloves: Portolano

Lamé Tuxedo Jacket: Escada Black Pant: Escada Shirt: Tia Cibiani Shoes: Guiseppi Zanotti Gloves: Portolano Earring: iosselliani

Black & White Suit: Arthur Mendonça Tuxedo Shirt: Thomas Pink Patent Leather Raincoat: Koonhor Shoes: Giuseppe Zanotti Hat: Patricia Underwood Earrings: iosselliani

White Tuxedo Blazer: Arthur Mendonça Pant w/Black Strip Detail: Koonhor Shirt and Bow-Tie: Thomas Pink Shoes: Giuseppe Zanotti Jaw Set Ring: Valetina Kova Gauntlet Warrior Bracelet: Valetina Kova

www.erichason.com

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