beauty, beauty photography, editorial, editorial photography, fashion photography, hair, makeup, nails

Final fashion/beauty editorial of 2014

I am very excited to have a fashion/beauty editorial I shot published in The View Magazine (click here, starting on page 30), and previewed in this post.

Model Elena Kantaria from Women Management New York is stunning! Shot in my NYC studio Elena is styled by Ursula Agurto, hair by Mako Iijima of Cocoro Salon, NYC, makeup by Chris Aria (visiting from Sydney), and manicurist Arielle Vilmont.

We had a wonderful time shooting the story. I love Elena’s expressiveness and the texture of the hair. Below are a couple of shots from the editorial, please see the magazine online to view the story in full!

I trust you had a wonderful 2014 and wishing you a 2015 full of joy and bling!

www.erichason.com

beauty, beauty photography, behind the scenes, commercial photography, editorial, editorial photography, fashion, fashion magazine, hair, lighting, makeup, nails

Beauty Editorial

Here are some behind the scenes photos from a beauty editorial I shot Sunday for Fashion Reverie Magazine.

The theme was a nail slumber party. The editor was looking to shoot in a hotel room. Thinking that the location would not look authentic enough, I offered my guest bedroom. Shooting in my house is always a mixed bag… I like not having to travel to a location but having your home turned upside down for a day can be a drag. Thankfully the shoot was low impact, the team was great, and we are all very excited about the images we created. Love to Tiri (Q Models), Violetta (Q Models) and Madison Massey (Major Model Management) as well as T.Cooper – hair and makeup, and Angi Wingle of CND (nails).

Here are some behind the scenes photos. Can’t wait to share the images we created!

www.erichason.com

advertising, beauty, beauty photography, behind the scenes, catalog, commercial photography, fashion, fashion photography, hair, makeup, model, model agency, photographer, photography, studio photography

Lingerie Catalog

For years I have wanted to work with Irina Kondrateva of Q Models. Go figure this is the second time shooting her in 3 weeks. She is as sweet as she is beautiful. We photographed a lingerie catalog today with a wonderful, talented team – Alexandra Fongaro hair and Lilly Jean makeup that made the day a breeze.

Here are a couple of behind the scenes photos and some images of the looks that we shot. Please note these images are not retouched and are straight out of the camera… just cropped and resized.

www.erichason.com

beauty, beauty photography, commercial photography, fashion, model, model agency, photographer, photography, studio photography

Beauty with Quirine from New York Models

Two weeks I worked with Dutch beauty Quirine Engel from New York Models. The concept was natural makeup and loose hair. I posted some behind the scenes photos here: BTS.

I am super happy with the results. Makeup by Lizzie Lerman using Nars Cosmetics, hair by Ayato Yokojima using Milbon products.

www.erichason.com

advertising, beauty, behind the scenes, catalog, commercial photography, e-commerce, fashion, fashion magazine, friends, hair, lifestyle, makeup

Behind the Scenes from a Catalog shoot

Once photography stops being fun I am going to quit.

Yesterday I had the pleasure shooting with Lindsay Phenix from Red Model Management NYC and Olga Kubrak from Major Models New York. It was a long day with lots of looks but we keep it light and have some fun in the studio on and off set. At one point Olga accused me of being a very serious photographer; my makeup artist Veronika Robova rolled her eyes. We are professionals, we take our work very seriously, but lets face it, this fashion photography and the object is to have fun making beautiful photos that sell clothing and a lifestyle.

One shoe on, one shoe off… Veronika confuses Olga!

Houston native Lindsay Phenix is inspired by the UT orange and flashes the “hook ’em horns” sign. Unfortunately the Longhorns are 3 and 5 this season. The bbq still kicks ass!

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beauty, behind the scenes, catalog, commercial photography, fashion, fashion photography, hair, Lookbook, makeup, photography

Up Against the Wall – Lookbook

I recently shot a lookbook for Brasilian born, New York based fashion designer Thais Lima. The concept was loose and edgy, just shoot the model against the wall of my Manhattan studio a few props like a ladder, box, stool, etc. The model was the lovely Karolina Nevia from Q Model Management, NYC. Karolina was actually a last minute replacement for another model who arrived with the flu. Everything happens for a reason… Karolina was amazing. She understood the concept and the clothing and was perfect face for the collection. Tiffany Oliver (hair and makeup) from Wilhelmina Artist Management had the easy task of making the beautiful Karolina look beautiful.

Below are some photos from the shoot, behind the scenes pic as well.

www.erichason.com

advertising, behind the scenes, catalog, commercial photography, e-commerce, fashion, fashion photography, hair, makeup, model, photography, studio photography

Fun on an E-commerce Photo Shoot

I was hired to shoot for a new e-commerce retail start-up. A long, busy day shooting a lot of looks which was kept light and fun by an outstanding crew; of course beautiful models and great clothing help lift the spirits as well!

Although the pace of the shoot was quite fast I always make sure the photos are beautiful and that we capture moments that reflect the spirit of the day!

Thanks to Major Models for sending us two beauties: Nejilka Arias and Veronica Montano (winner of Top Latina Model!). The lovely Veronika Robova did hair and makeup. Special props for stylist Luna Andrews who kept the shoot moving!

Some photos from yesterday… out of camera, not retouched.

fashion-model-new-york-111986 Fashion-photographer-lookbook-112619

lookbook-photography-nyc-112674 e-commerce-photography-113569

New-York-Fashion-photography-e-commerce-001297

Lookbook-nyc-photographer-113599

www.erichason.com

beauty, beauty photography, commercial photography, editorial, editorial photography, fashion, hair, lighting, makeup, studio photography

Beauty test

A week ago I was shooting a fashion editorial for a regular client. While shooting jobs I love to post images to social media to share what I am doing. Understandably my editor does not want us to post images of the shoot which will preview the styles we will be publishing in a future issue.

Ww loved the look of our model Nyamouch from Fentonmoon so Jackie Sanchez (makeup), Karen Bishop, (hair) and I decided to shoot a few beauty looks with her after we finished shooting the job. Here is one of my favorite photographs from the short session.

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advertising, art, beauty, behind the scenes, commercial photography, editorial, fashion, film, hair, large format photography, makeup, photography

Behind the Scenes Fashion and Beauty Using Film

During my fashion and beauty shoots I have a good amount of downtime. It never ceases to amaze me how much time it takes to make beautiful women beautiful… talking about hair and makeup. For most shoots I allocate one to two hours for my team to prep the model for set… sometimes more, depending on how complicated the look is. This leaves me time to have some fun.

I have been documenting the process of prepping the models using my Holga (a plastic toy medium format film camera) and my newest camera body, a Toyo Robos (large format 4×5″ sheet film view camera).

The Holga is a blast to shoot with. You don’t know what you are going to get, focus, exposure, light leaks, etc, but that random effect is what makes the images beautiful!

With the Toyo 4X5 view camera, the process of shooting is slowed down. The camera is on a large tripod or camera stand. It takes a while to frame and focus using a loupe through the ground glass with a dark cloth over your head. Once you are satisfied with composition and focus, you then load a film back into place, obscuring the ground glass viewfinder so you no longer can see what is in your frame. You wait till you feel you have your moment and press down on the cable release to fire the shutter. The process is counter-intuitive to typical behind the scene photos, typically taken with a dslr or an i-phone.

Toyo Robos 4X5

Here are some images I have captured using both cameras, along with one taken using my Canon 5D Mk III.

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beauty, commercial photography, editorial, fashion, fashion magazine, fashion photography, hair, makeup, model, photographer, photography

Fashion editorial published in the current issue of Prestige International Magazine

On a cold, snowy, New York City January Sunday I had the opportunity to shoot a fashion editorial
for Prestige International Magazine, published in Paris, distributed internationally.

I was very fortunate to have the beautiful Sofitel New York as a location for the shoot. Due to the popularity of the hotel, dates were tight but the management graciously gave us a luxury suite with a huge patio and killer views and access to beautiful conference rooms and the lobby.

Fashion editor David Zambrana (I shot the opening photo on his website) and I decided on a suiting story. We wanted to book a sexy, cool model with an androgynous look, who better than Britt Linn from Red Model Management? Makeup artist Aeriel Payne, hair stylist Isaac Davidson, and manicurist Naoko Saita were given the enviable task of making the beautiful Britt camera ready!

It was a fun day running around the hotel, giving the guests a behind the scenes look at a fashion photo shoot, and making beautiful photos which I am very proud to share!