advertising, beauty, behind the scenes, catalog, commercial photography, e-commerce, fashion, fashion magazine, friends, hair, lifestyle, makeup

Behind the Scenes from a Catalog shoot

Once photography stops being fun I am going to quit.

Yesterday I had the pleasure shooting with Lindsay Phenix from Red Model Management NYC and Olga Kubrak from Major Models New York.  It was a long day with lots of looks but we keep it light and have some fun in the studio on and off set.  At one point Olga accused me of being a very serious photographer; my makeup artist Veronika Robova rolled her eyes.  We are professionals, we take our work very seriously, but lets face it, this fashion photography and the object is to have fun making beautiful photos that sell clothing and a lifestyle.

One shoe on, one shoe off… Veronika confuses Olga!

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Houston native Lindsay Phenix is inspired by the UT orange and flashes the “hook ’em horns” sign. Unfortunately the Longhorns are 3 and 5 this season.  The bbq still kicks ass!

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beauty, behind the scenes, commercial photography, fashion, fashion photography, hair, makeup, model, photographer, photography, studio

Behind the scene photos from a beauty test shoot

A beauty test shoot is just what it sounds like. Get together a crew and make some photos. There is no client; you don’t get paid (actually, it costs money). It is a great opportunity to work with new people, try out new ideas, and create fresh work for your portfolio. That is exactly what we did yesterday.

Hairstylist Seiji Uehara and I have been in touch for years. We have been talking about working together but with busy schedules it never happened… until yesterday. Originally we were going to shoot with a mutual friend and makeup artist Susan Donoghue but Susan got booked on a job last minute that she had to take. Luckily the talented Tatyana Kharkova was available and could come to my studio to play.
Also my first time working with manicurist Ayumu Takasawa

After contacting model agencies and seeing what girls were available to test with, we decided on Lucie Pustova (Next) and Delaney Sproles (Major) and planned on shooting two looks with each model.

The team gelled, the girls were great, and everyone is excited about the results! I will share them after we select images and finish retouching them. Until then, here are some behind the scenes photos!

Delaney Sproles, Major Model Management, photography, beauty, fashion, hair, makeup, nails, manicure

Delaney Sproles (Major Model Management) gets glommed up!

Lucie Pustova, hair, makeup, lipstick, beauty, fashion, model, New York, NYC, Manhattan

Lucie Pustova gets the perfect lip!

Lipstick, model, Next Model Management, fashion, NYC, New York,

Lucie shows off her lovely lips while Tatyana admires her work!

Delaney Sproles, fashion model, major model management, photographer, beauty,

Delaney flashes a gang sign with deadly nails!

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beauty, editorial, fashion, fashion photography, hair, lifestyle, makeup, model, photographer, photography

Fashion Editorial

I am please to share my latest fashion editorial published in Fashion 360 Magazine.

The inspiration for the shoot was the 1953 movie “How to Marry a Millionaire” starring Marilyn Monroe, Betty Grable and Lauren Bacall. We had two Manhattan locations; The Chester, an upscale restaurant in the Meatpacking District and a luxury apartment in Silver Towers. The balcony of the silver tower apartment had a dramatic, sweeping southern view of midtown and downtown Manhattan as well as the Hudson River and New Jersey.

The models were the beautiful Taylor Burns and Carleen Laronn both from Major Model Management. Fashion editor Ikponmwosa Edorisiagbon styled the shoot, makeup by Shon Michaux-Simon, Hair by Dior Sovaoa, and nails by Elizabeth Garcia.

My son Sam was my photo assistant. Always nice have your teenager listen to you when you ask him to pick something up or go get some coffee.

You can see the full editorial using this link: Fashion 360 Magazine – How to Marry a Millionaire

fashion hair makeup styling NYC Manhattan beauty photographer

www.erichason.com

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