advertising, catalog, commercial photography, fashion, fashion photography, outerwear

Campaign photography for Member’s Only

I love shooting for Member’s Only, the iconic outerwear brand from my youth.  I remember the cool kids rocking their nylon jackets while I was still wearing the Mighty Mac which would be handed down to my brother when I outgrew it.

The current incarnation is quickly becoming an important lifestyle brand successfully merging retro cool and current hip.

A couple of photos from the day…

Models Carly and Matt  (Major Model Management) make my job so easy. Along with the classic jackets I get the iconic NYC water tanks.

Members-only-advertising-campaign-Photography

Matt and I preparing for our doubles play.

nyc-fashion-photography

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beauty, beauty photography, commercial photography, editorial, editorial photography, fashion, hair, lighting, makeup, studio photography

Beauty test

A week ago I was shooting a fashion editorial for a regular client.  While shooting jobs I love to post images to social media to share what I am doing. Understandably my editor does not want us to post images of the shoot which will preview the styles we will be publishing in a future issue.

Ww loved the look of our model Nyamouch from Fentonmoon so Jackie Sanchez (makeup), Karen Bishop, (hair) and I decided to shoot a few beauty looks with her after we finished shooting the job.  Here is one of my favorite photographs from the short session.

Nyamuoch_Girwath_beauty_Fentonmoon_Eric_Hason

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beauty, behind the scenes, commercial photography, fashion, hair, makeup, model, model casting, photographer, photography, studio

Hair stylist training

Twice a year I am hired by Mingle Salon and Milbon USA to photograph the work of Japanese hair stylists that are being trained at Milbon USA headquarters. My friend and expert stylist Michio Shiramizu of Mingle Salon leads the training session. Hiro Yonemoto provides the makeup for the models.

The day before the shoot we hold a casting so the stylists can select their models from approximately 50 or so girls that come from six different model agencies. We always get a strong turnout and wonderful girls to choose from.

The stylists create two looks each on their model. I photograph the looks both in studio and out on the streets of Soho. It is a blast taking the team onto the crowded streets and entertaining the shoppers and tourists with a glimpse of a fashion shoot while annoying the residents by congesting their sidewalks. Hey, we have a permit, so all is fair.

Here are some behind the scenes photos from the casting and shoot. I will post pictures soon!

casting, model casting, NYC, Soho, New York, fashion photography

model casting Milbon USA, New York, Manhattan, beauty photography

makeup, hair, fashion, New York, Soho, photography, fashion photography

model life, hair, makeup, fashion photography, NYC, soho, Mingle Salon, Milbon USA

Behind the scenes, photography, photo shoot, NYC, hair, Milbon USA

Hiroshi Yonemoto, fashion, photography, hair, makeup, photo shoot, Milbon, NYC

Michio Shiramizu, hair, Mingle Salon, New York, Manhattan, photography, hair

APM Models, Paige, hair, makeup, NYC, Soho, MIngle Salon,

model, model life, NYC, Manhattan, New York, Milbon USA,

hair, model, fashion, beauty, NYC, Soho

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commercial photography, fashion photography, hair, men's fashion, model, photographer, photography, studio

Men’s fashion campaign – American Boy by Vaughn Jerreaux

Had a great shoot on Friday for American Boy by Vaughn Jerreaux 2014 Men’s fashion campaign.

Vaughn is an incredible creative and wonderful to work with. He has a strong vision which he is able to articulate. I love the graphics on his tanks and tees!

The model is Geo, an elementary school teacher; love his hair! I am sure his kids love him! Grooming is by Andrea Archer.

men's fashion, fashion, male model, campaign, editorial, photography, lookbook,line sheet, fashion photography

fashion photography, men's fashion, campaign, New York, NY, NYC, Manhattan, photographer, Eric Hason,

fashion, photographer, New York, NYC, Manhattan, men's fashion, fashion, campaign, photography,

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editorial photography

Bridal fashion editorial featuring Erin Brady, Miss USA

In May I had the opportunity to photograph a bridal fashion editorial for Aventura Magazine’s June issue.
I was fortunate to have the reigning Miss USA Erin Brady as my model. From the moment she walked into my Manhattan studio Erin was warm, enthusiastic and a blast to work with.

Click here for behind the scenes photos!

Stylist Angellika brought a beautiful selection of dresses and gowns. Thanks to Aeriel Payne (makeup), Ayato (hair) and Noako (manicure) for the elegant job they did. A special thanks to Joseph Richard Florals for the stunning arrangements!

After the shoot Erin was being whisked off to a charity event. While waiting for her car my close friend Dave arrived at the studio to pick me up for dinner. I introduced him to “Miss USA”. He politely shook her hand and they exchanged pleasantries… until he finally realized Erin REALLY WAS Miss USA, thats when the selfies were taken!

Here are a couple of images from the shoot. Check out Aventura Magazine to see the complete story.

bridal, bridal fashion, editorial, fashion editorial, Miss USA, Erin Brady, photography, editorial photography, New York, NYC,

bridal, fashion, editorial, bridal fashion, Miss USA, Erin Brady, photography, beauty, hair, makeup, New York, NYC, studio

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beauty, behind the scenes, commercial photography, fashion, fashion photography, hair, makeup, model, photographer, photography, studio

Behind the scene photos from a beauty test shoot

A beauty test shoot is just what it sounds like. Get together a crew and make some photos. There is no client; you don’t get paid (actually, it costs money). It is a great opportunity to work with new people, try out new ideas, and create fresh work for your portfolio. That is exactly what we did yesterday.

Hairstylist Seiji Uehara and I have been in touch for years. We have been talking about working together but with busy schedules it never happened… until yesterday. Originally we were going to shoot with a mutual friend and makeup artist Susan Donoghue but Susan got booked on a job last minute that she had to take. Luckily the talented Tatyana Kharkova was available and could come to my studio to play.
Also my first time working with manicurist Ayumu Takasawa

After contacting model agencies and seeing what girls were available to test with, we decided on Lucie Pustova (Next) and Delaney Sproles (Major) and planned on shooting two looks with each model.

The team gelled, the girls were great, and everyone is excited about the results! I will share them after we select images and finish retouching them. Until then, here are some behind the scenes photos!

Delaney Sproles, Major Model Management, photography, beauty, fashion, hair, makeup, nails, manicure

Delaney Sproles (Major Model Management) gets glommed up!

Lucie Pustova, hair, makeup, lipstick, beauty, fashion, model, New York, NYC, Manhattan

Lucie Pustova gets the perfect lip!

Lipstick, model, Next Model Management, fashion, NYC, New York,

Lucie shows off her lovely lips while Tatyana admires her work!

Delaney Sproles, fashion model, major model management, photographer, beauty,

Delaney flashes a gang sign with deadly nails!

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beauty, behind the scenes, commercial photography, editorial, fashion photography, model, model casting, photographer, photography

Model casting for fashion, beauty and swim editorials

Renowned fashion photographer Jurgen Teller published a book “Go Sees”. It contains photographs he took of models who came to his London studio for model casting calls. Here is a video where he talks about the project: Jurgen Teller discusses “Go Sees”.

Later this month I will be shooting three editorials. I held a small casting for some models I would be interested in using for the shoot. Here are some digitals I took of some of the models for reference.
Thanks to the following New York model agencies: Trump, APM, Next, Major, MC2.

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

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advertising, art, beauty, behind the scenes, commercial photography, editorial, fashion, film, hair, large format photography, makeup, photography

Behind the Scenes Fashion and Beauty Using Film

During my fashion and beauty shoots I have a good amount of downtime. It never ceases to amaze me how much time it takes to make beautiful women beautiful… talking about hair and makeup. For most shoots I allocate one to two hours for my team to prep the model for set… sometimes more, depending on how complicated the look is. This leaves me time to have some fun.

I have been documenting the process of prepping the models using my Holga (a plastic toy medium format film camera) and my newest camera body, a Toyo Robos (large format 4×5″ sheet film view camera).

The Holga is a blast to shoot with. You don’t know what you are going to get, focus, exposure, light leaks, etc, but that random effect is what makes the images beautiful!

With the Toyo 4X5 view camera, the process of shooting is slowed down. The camera is on a large tripod or camera stand. It takes a while to frame and focus using a loupe through the ground glass with a dark cloth over your head. Once you are satisfied with composition and focus, you then load a film back into place, obscuring the ground glass viewfinder so you no longer can see what is in your frame. You wait till you feel you have your moment and press down on the cable release to fire the shutter. The process is counter-intuitive to typical behind the scene photos, typically taken with a dslr or an i-phone.

toyo, robos, 4x5, film, view camera, New York, NYC, Eric Hason, fashion photography,

Toyo Robos 4X5

Here are some images I have captured using both cameras, along with one taken using my Canon 5D Mk III.

beauty photography, fashion photography, behind the scenes, toyo, 4x5, film, photography,

Eric Hason, Fashion, beauty, Roshar, APM Model, model, editorial,

beauty, hair, makeup, NYC, New York, fashion, behind the scenes, editorial

Eric Hason, fashion photographer, prepping model, behind the scenes

Eric Hason, photographer, fashion, beauty, hair, makeup

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beauty, commercial photography, editorial, fashion, fashion magazine, fashion photography, hair, makeup, model, photographer, photography

Fashion editorial published in the current issue of Prestige International Magazine

On a cold, snowy, New York City January Sunday I had the opportunity to shoot a fashion editorial
for Prestige International Magazine, published in Paris, distributed internationally.

I was very fortunate to have the beautiful Sofitel New York as a location for the shoot. Due to the popularity of the hotel, dates were tight but the management graciously gave us a luxury suite with a huge patio and killer views and access to beautiful conference rooms and the lobby.

Fashion editor David Zambrana (I shot the opening photo on his website) and I decided on a suiting story. We wanted to book a sexy, cool model with an androgynous look, who better than Britt Linn from Red Model Management? Makeup artist Aeriel Payne, hair stylist Isaac Davidson, and manicurist Naoko Saita were given the enviable task of making the beautiful Britt camera ready!

It was a fun day running around the hotel, giving the guests a behind the scenes look at a fashion photo shoot, and making beautiful photos which I am very proud to share!

Suit: Julia Jentzsch Shoes: Giuseppe Zanotti Necklace and Bracelet: iosselliani

Black Tuxedo: Thomas Pink Black Patent Bustier: Koonhor Leather Harness: Kaimin Gold Ring: Shoes: Giuseppe Zanotti

Black Coat w/Fur Collar: Philipp Plein Sheer Blouse: Alvin Valley Pants: Malene Birger

White Blazer: Smythe Blue Shirt: Escada Pant: Paul Smith

Black Suit : Philipp Plein Leopard Print Blouse: Escada Poppy Haze Triple Pendant : Holst + Lee Gloves: Portolano

Lamé Tuxedo Jacket: Escada Black Pant: Escada Shirt: Tia Cibiani Shoes: Guiseppi Zanotti Gloves: Portolano Earring: iosselliani

Black & White Suit: Arthur Mendonça Tuxedo Shirt: Thomas Pink Patent Leather Raincoat: Koonhor Shoes: Giuseppe Zanotti Hat: Patricia Underwood Earrings: iosselliani

White Tuxedo Blazer: Arthur Mendonça Pant w/Black Strip Detail: Koonhor Shirt and Bow-Tie: Thomas Pink Shoes: Giuseppe Zanotti Jaw Set Ring: Valetina Kova Gauntlet Warrior Bracelet: Valetina Kova

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behind the scenes, bridal fashion, commercial photography, editorial, fashion, fashion magazine, fashion photography, hair, lighting, makeup, model, photographer, photography, studio

Behind the scenes- Miss USA Erin Brady for Aventura Magazine

I had the opportunity to photograph Miss USA Erin Brady for Aventura Magazine’s June Bridal issue.

Erin was incredible to work with; down to earth, beautiful, fun and game. Fashion stylist Angellika Morton pulled beautiful gowns for the shoot, with wonderful jewelry,accessories and floral arrangements. Makeup, hair, and nails was the talented team of Aeriel Payne, Ayato Yokojima and Noako Saita.

We had a fun day, shot eight looks, and Erin was out by 5:45 to be whisked away to a charity black tie event.

Here are some behind the scenes photos from the day. Can’t wait for the magazine to publish so I can share the final photos!

hair, makeup, nails, photo shoot, bridal fashion, photography,

Erin getting glammed up by Naoko (nails) and Ayato (hair). Aeriel in the background prepping for makeup.

hair, makeup, nails, photo shoot, bridal fashion, photography,

Erin having her hair styled by Ayato while I photo bomb for a selfie.

hair, makeup, nails, photo shoot, bridal fashion, photography,

Makeup artist Aeriel Payne gets happy!

hair, makeup, nails, photo shoot, bridal fashion, photography,

Makeup artist Aeriel Payne applying eye shadow by the natural light of a window.

hair, makeup, nails, photo shoot, bridal fashion, photography,

Ayato on set puts the finishing touches on Erin’s hair.

hair, makeup, nails, photo shoot, bridal fashion, photography,

Showing off the bridal gowns!

hair, makeup, nails, photo shoot, bridal fashion, photography,

Stylist Angellika Morton and I mug for the camera.

hair, makeup, nails, photo shoot, bridal fashion, photography,

Gotta take a selfie with Miss USA!

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