Author Archives: erichason

advertising, commercial photography, family, fashion, fashion photography, Foreign Exchange, friends, model, photography, the good life, Uncategorized

On the Other Side of the Camera!

This winter my friend and former assistant Kentaro Minami visited NYC with his client Mitsukoshi Department Store to photograph events and other assignments. One of the assignments were to create photos of their newly designed shopping bag being used by people. I was quite flattered when he asked me and my family to model for the shoot, which of course includes our Italian exchange student Caterina and our vizsla, Hoshi. Sunday morning we had the crew over for a typical New York breakfast of bagels, lox, and cream cheese, then got down to work: hair, makeup, styling and shooting in my Brooklyn home.

The photos were recently hung in windows at their flagship store in Tokyo. Unfortunately my schedule does not permit me to visit Tokyo and stand next to the window in order to greet my Japanese fans and autograph shopping bags. I am thrilled to have the experience, memories, and photos! I love being on the model side of the camera.

photographer, New York City, NYC, New York, campaign, advertising

family, Eric Hason, NYC

Isetan-vizsla-advertising-photography-NYC-31909_

department store

department store, window, campaign, advertising, NYC, photographer

display window, fashion photographer, campaign, advertising

www.erichason.com

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advertising, catalog, commercial photography, e-commerce, fashion, lighting, photography, studio

Photography on a white background, Stephen Colbert rips on Amazon’s approved patent.

Is all publicity good publicity?

Amazon recently received a patent for photography on a white background. I hope Jeff Bezos gave lots of stock options to the genius employees who came up with this idea: Jeremy David Sawatzky, Christina L. Porter, Jeff Strauss and Gil Blank.

photography, fashion, NY, New York, NYC, manhattan, beauty, model photographer, hair, makeup

Amazon’s patent diagram on photographing a subject against a white background

Here is the video where Colbert gives Amazon a second…

www.erichason.com

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beauty, behind the scenes, commercial photography, fashion, fashion photography, hair, makeup, model, photographer, photography, studio

Behind the scene photos from a beauty test shoot

A beauty test shoot is just what it sounds like. Get together a crew and make some photos. There is no client; you don’t get paid (actually, it costs money). It is a great opportunity to work with new people, try out new ideas, and create fresh work for your portfolio. That is exactly what we did yesterday.

Hairstylist Seiji Uehara and I have been in touch for years. We have been talking about working together but with busy schedules it never happened… until yesterday. Originally we were going to shoot with a mutual friend and makeup artist Susan Donoghue but Susan got booked on a job last minute that she had to take. Luckily the talented Tatyana Kharkova was available and could come to my studio to play.
Also my first time working with manicurist Ayumu Takasawa

After contacting model agencies and seeing what girls were available to test with, we decided on Lucie Pustova (Next) and Delaney Sproles (Major) and planned on shooting two looks with each model.

The team gelled, the girls were great, and everyone is excited about the results! I will share them after we select images and finish retouching them. Until then, here are some behind the scenes photos!

Delaney Sproles, Major Model Management, photography, beauty, fashion, hair, makeup, nails, manicure

Delaney Sproles (Major Model Management) gets glommed up!

Lucie Pustova, hair, makeup, lipstick, beauty, fashion, model, New York, NYC, Manhattan

Lucie Pustova gets the perfect lip!

Lipstick, model, Next Model Management, fashion, NYC, New York,

Lucie shows off her lovely lips while Tatyana admires her work!

Delaney Sproles, fashion model, major model management, photographer, beauty,

Delaney flashes a gang sign with deadly nails!

www.erichason.com

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AFS, behind the scenes, commercial photography, editorial, fashion, Foreign Exchange, lifestyle, makeup, photography, Volunteer

Location scout – fashion editorial

For the past five years my family has hosted foreign exchange students through AFS. In August a high school student arrives at our house and spends a school year as a family member. He/she attends high school, learns/perfects their English, experiences our culture, and at the end of June, goes back to their natural parents. We have hosted Zeno from Verona, Meli from Frankfurt, Luciana from Argentina, Cecilia from Paris, and currently hosting Caterina from Lerici, Italy. It has been a wonderful experience. The kids have all had incredible school years. We are still in touch with each student and have expanded our family across many borders.

Yesterday was a gorgeous day in NYC. Caterina and I set off on a bike ride to Governor’s Island, the retired command center for US Coast Guard North Atlantic operations, just off the southern tip of Manhattan with incredible views of NY Harbor. Unfortunately the ferry does not start running until the end of May. We decided to ride through Red Hook, Brooklyn instead.
location scout, editorial fashion photography, New York, NY, NYC, fashion, hair, makeup, photographer
Coincidentally I am planning on shooting a fashion editorial for an online magazine and promised the editor location photos of Red Hook. Perfect opportunity to kill two birds with one stone.

location, fashion photo shoot, Eric Hason, fashion photography, New York, NY, NYC, Brooklyn, model, couture, advertising, hair, makeup, editorial

location, fashion, photography, photographer, Eric Hason, New York, NYC, Brooklyn, editorial, lookbook, commercial

fashion, photography, fashion photographer, Eric Hason, New York, Brooklyn, NYC, Manhattan, location, editorail

fashion, hair, makeup, lookbook, photographer, fashion, New York, NYC, Eric Hason

photography, photographer, fashion, New York, NYC, Brooklyn, Manhattan, lookbook, editorial. advertising, campaign

www.erichason.com

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beauty, behind the scenes, commercial photography, editorial, fashion photography, model, model casting, photographer, photography

Model casting for fashion, beauty and swim editorials

Renowned fashion photographer Jurgen Teller published a book “Go Sees”. It contains photographs he took of models who came to his London studio for model casting calls. Here is a video where he talks about the project: Jurgen Teller discusses “Go Sees”.

Later this month I will be shooting three editorials. I held a small casting for some models I would be interested in using for the shoot. Here are some digitals I took of some of the models for reference.
Thanks to the following New York model agencies: Trump, APM, Next, Major, MC2.

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

model, nyc, new york, manhattan, editorial, lookbook, commercial, magazine, fashion, beauty, hair, makeup, natural, casting

www.erichason.com

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behind the scenes, commercial photography, Flashes of Hope, hair, kids, makeup, photographer, photography, Volunteer

Huffington Post article on Flashes of Hope featuring my behind the scenes photos

When not working on this or this, I am the New York Chapter Director for Flashes of Hope.

Click here to see a wonderful article in the Huffington Post featuring behind the scenes photos I have taken. I am very proud to be part of this incredible organization!

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advertising, art, beauty, behind the scenes, commercial photography, editorial, fashion, film, hair, large format photography, makeup, photography

Behind the Scenes Fashion and Beauty Using Film

During my fashion and beauty shoots I have a good amount of downtime. It never ceases to amaze me how much time it takes to make beautiful women beautiful… talking about hair and makeup. For most shoots I allocate one to two hours for my team to prep the model for set… sometimes more, depending on how complicated the look is. This leaves me time to have some fun.

I have been documenting the process of prepping the models using my Holga (a plastic toy medium format film camera) and my newest camera body, a Toyo Robos (large format 4×5″ sheet film view camera).

The Holga is a blast to shoot with. You don’t know what you are going to get, focus, exposure, light leaks, etc, but that random effect is what makes the images beautiful!

With the Toyo 4X5 view camera, the process of shooting is slowed down. The camera is on a large tripod or camera stand. It takes a while to frame and focus using a loupe through the ground glass with a dark cloth over your head. Once you are satisfied with composition and focus, you then load a film back into place, obscuring the ground glass viewfinder so you no longer can see what is in your frame. You wait till you feel you have your moment and press down on the cable release to fire the shutter. The process is counter-intuitive to typical behind the scene photos, typically taken with a dslr or an i-phone.

toyo, robos, 4x5, film, view camera, New York, NYC, Eric Hason, fashion photography,

Toyo Robos 4X5

Here are some images I have captured using both cameras, along with one taken using my Canon 5D Mk III.

beauty photography, fashion photography, behind the scenes, toyo, 4x5, film, photography,

Eric Hason, Fashion, beauty, Roshar, APM Model, model, editorial,

beauty, hair, makeup, NYC, New York, fashion, behind the scenes, editorial

Eric Hason, fashion photographer, prepping model, behind the scenes

Eric Hason, photographer, fashion, beauty, hair, makeup

www.erichason.com

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behind the scenes, commercial photography, family, friends, kids, lifestyle, photographer, the good life

Baby photo

When my wife was expecting a child, we did what many first time parents do, enroll in a child birth class. There we met 3 other couples who were also expecting their first child. This core was the base for a weekly mothers group that grew to a membership of 13. It was instant community which provide support, camaraderie, and much needed wine. (Insert Park Slope, Brooklyn joke here.)

Over the years, the kids grew and there was less need (and time) for meetings. The babies developed into independent people (well, you know what I mean) with their own interests and friends.

In August the kids will all be going off to school spreading themselves across the continental United States. Last Sunday we had a reunion. It was very sweet how the kids instantly reconnected, even if it took a moment to figure out who was who. When the party was starting to break up, my son Sam was not ready to leave. He hung back with a half dozen other peers, and slowly made his way home. I hope the bond and memories hold strong.

I am excited for Sam preparing for his new stage in life. I will try not to get too nostalgic.
Nice to get a last group photo.

Fashion photographer Eric Hason photographs teens getting ready to go off to college.

My son Sam is back row, third from left, wearing a hoodie.

Teen, photos,

Sam and Zack, born a day apart, then and now.

www.erichason.com

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beauty, behind the scenes, charity, commercial photography, Community Service, Flashes of Hope, makeup, model, photographer, Volunteer

Photography For a Great Cause

I spend most of my days shooting, producing, and marketing myself for fashion and beauty work. I have always allocated part of my time to community service, mostly working with kids. Besides my commitment to hosting foreign exchange students (currently Caterina from Italy) I am the New York Chapter Director for Flashes of Hope. We bring commercial photographers and makeup artists into centers that treat juvenile cancer and photograph the patients and their families.

Last week I brought photographer Dennis Kleiman into Cohen’s Children’s Hospital. Dennis is an extremely talented, very experienced editorial photographer. Dennis and I shared a Dumbo studio ten years ago. Recently Dennis and his wife Kelsy founded Stomping Ground, a successful company that has reinvented school photography. No more stiff, bland, uniform portraits. Stomping Ground brings out the personality of each individual kid.

Again, thank you to Richard, Anna and Dawn from NuBest Salon, Manhasset, NY for providing the hair and makeup to make our models feel and look so beautiful!

Dennis Kleiman photographs a patient and his mom for Flashes of Hope, NYC

Photographer Dennis Kleiman shoots patient for Flashes of Hope, NYC Chapter

photography, flashes of hope, nyc, New York, Manhattan, Dennis Kleiman, Stomping Ground, charity, makeup, hair, NuBest Salon, Manhasset, Glam

Anna Naso of NuBest Salon, Manhasset, NY puts the finishing touches on a patient’s mom’s makeup.

photography, flashes of hope, nyc, New York, Manhattan, Dennis Kleiman, Stomping Ground, charity

Photographer Dennis Kleiman shoots patient and his mom for Flashes of Hope, NYC Chapter

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