advertising, art, beauty, behind the scenes, commercial photography, editorial, fashion, film, hair, large format photography, makeup, photography

Behind the Scenes Fashion and Beauty Using Film

During my fashion and beauty shoots I have a good amount of downtime. It never ceases to amaze me how much time it takes to make beautiful women beautiful… talking about hair and makeup. For most shoots I allocate one to two hours for my team to prep the model for set… sometimes more, depending on how complicated the look is. This leaves me time to have some fun.

I have been documenting the process of prepping the models using my Holga (a plastic toy medium format film camera) and my newest camera body, a Toyo Robos (large format 4×5″ sheet film view camera).

The Holga is a blast to shoot with. You don’t know what you are going to get, focus, exposure, light leaks, etc, but that random effect is what makes the images beautiful!

With the Toyo 4X5 view camera, the process of shooting is slowed down. The camera is on a large tripod or camera stand. It takes a while to frame and focus using a loupe through the ground glass with a dark cloth over your head. Once you are satisfied with composition and focus, you then load a film back into place, obscuring the ground glass viewfinder so you no longer can see what is in your frame. You wait till you feel you have your moment and press down on the cable release to fire the shutter. The process is counter-intuitive to typical behind the scene photos, typically taken with a dslr or an i-phone.

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Toyo Robos 4X5

Here are some images I have captured using both cameras, along with one taken using my Canon 5D Mk III.

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Eric Hason, Fashion, beauty, Roshar, APM Model, model, editorial,

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Eric Hason, fashion photographer, prepping model, behind the scenes

Eric Hason, photographer, fashion, beauty, hair, makeup

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Fashion editorial published in the current issue of Prestige International Magazine

On a cold, snowy, New York City January Sunday I had the opportunity to shoot a fashion editorial
for Prestige International Magazine, published in Paris, distributed internationally.

I was very fortunate to have the beautiful Sofitel New York as a location for the shoot. Due to the popularity of the hotel, dates were tight but the management graciously gave us a luxury suite with a huge patio and killer views and access to beautiful conference rooms and the lobby.

Fashion editor David Zambrana (I shot the opening photo on his website) and I decided on a suiting story. We wanted to book a sexy, cool model with an androgynous look, who better than Britt Linn from Red Model Management? Makeup artist Aeriel Payne, hair stylist Isaac Davidson, and manicurist Naoko Saita were given the enviable task of making the beautiful Britt camera ready!

It was a fun day running around the hotel, giving the guests a behind the scenes look at a fashion photo shoot, and making beautiful photos which I am very proud to share!

Suit: Julia Jentzsch Shoes: Giuseppe Zanotti Necklace and Bracelet: iosselliani

Black Tuxedo: Thomas Pink Black Patent Bustier: Koonhor Leather Harness: Kaimin Gold Ring: Shoes: Giuseppe Zanotti

Black Coat w/Fur Collar: Philipp Plein Sheer Blouse: Alvin Valley Pants: Malene Birger

White Blazer: Smythe Blue Shirt: Escada Pant: Paul Smith

Black Suit : Philipp Plein Leopard Print Blouse: Escada Poppy Haze Triple Pendant : Holst + Lee Gloves: Portolano

Lamé Tuxedo Jacket: Escada Black Pant: Escada Shirt: Tia Cibiani Shoes: Guiseppi Zanotti Gloves: Portolano Earring: iosselliani

Black & White Suit: Arthur Mendonça Tuxedo Shirt: Thomas Pink Patent Leather Raincoat: Koonhor Shoes: Giuseppe Zanotti Hat: Patricia Underwood Earrings: iosselliani

White Tuxedo Blazer: Arthur Mendonça Pant w/Black Strip Detail: Koonhor Shirt and Bow-Tie: Thomas Pink Shoes: Giuseppe Zanotti Jaw Set Ring: Valetina Kova Gauntlet Warrior Bracelet: Valetina Kova

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Behind the scenes- Miss USA Erin Brady for Aventura Magazine

I had the opportunity to photograph Miss USA Erin Brady for Aventura Magazine’s June Bridal issue.

Erin was incredible to work with; down to earth, beautiful, fun and game. Fashion stylist Angellika Morton pulled beautiful gowns for the shoot, with wonderful jewelry,accessories and floral arrangements. Makeup, hair, and nails was the talented team of Aeriel Payne, Ayato Yokojima and Noako Saita.

We had a fun day, shot eight looks, and Erin was out by 5:45 to be whisked away to a charity black tie event.

Here are some behind the scenes photos from the day. Can’t wait for the magazine to publish so I can share the final photos!

hair, makeup, nails, photo shoot, bridal fashion, photography,

Erin getting glammed up by Naoko (nails) and Ayato (hair). Aeriel in the background prepping for makeup.

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Erin having her hair styled by Ayato while I photo bomb for a selfie.

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Makeup artist Aeriel Payne gets happy!

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Makeup artist Aeriel Payne applying eye shadow by the natural light of a window.

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Ayato on set puts the finishing touches on Erin’s hair.

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Showing off the bridal gowns!

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Stylist Angellika Morton and I mug for the camera.

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Gotta take a selfie with Miss USA!

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Men’s fashion editorial – And Men Magazine

Sharing a fashion editorial published in And Men Magazine. Long time collaborator Andre Austin styled the shoot which took place in my New York studio. Sean Harju from Soul Artist Management was the model.

And Men is a beautiful oversized magazine published in Australia twice a year and distributed worldwide. The quality of and standards for photography is incredibly high. It is always an honor to have work included in the book.

Andre Austin is a wonderful fashion stylist and a long time collaborator. He has a great aesthetic and has a great sense for styling both men and women. With men he takes classic looks but gives them a whimsical twist which makes you look twice.

I enjoy shooting men’s fashion. In many ways it is much easier than photographing women. Usually there is a lot less going on with hair and makeup, taking 20 minutes to prep and groom a guy. Also the guys just need to look like handsome, cool dudes, which they usually are anyway, we just dress them up a bit!

Fashion editorial featuring Sean Harju for And Men magazine.

Fashion editorial featuring Sean Harju for And Men magazine.

Fashion editorial featuring Sean Harju for And Men magazine.

Fashion editorial featuring Sean Harju for And Men magazine.

Fashion editorial featuring Sean Harju for And Men magazine.

Fashion editorial featuring Sean Harju for And Men magazine.

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behind the scenes, commercial photography, Community Service, Flashes of Hope, photographer, photography, the good life, Volunteer

Flashes of Hope – Chapter Director and behind the scenes at NYU Langone Medical Center

When I am not doing this or this I spend time as the

NYC Chapter Director of Flashes of Hope,

a nationwide charity that brings photographers into hospitals to photograph children being treated for cancer.

I have been volunteering with kids for most of my adult life through the NYC Board of Ed as a literacy coach, Catholic Big Brothers Big Sisters as a “big”, and AFS hosting and working with foreign exchange students.

I think I saw Flashes of Hope mentioned on Facebook. I had been looking for a way to merge two of my passions, community service with kids and photography. Flashes of Hope provided the perfect opportunity. I submitted myself as an available photographer and when presented with available dates, jumped at the opportunity.

I have shot for Flashes of Hope four times, each experience being different (hospital treatment center, summer camp for kids with cancer, hospital family fun day at a church rec center, and photographing family, friends and clinicians saying goodbye to a child who had just passed away. My passion for the organization grew after each shoot. I was aware that New York did not have an active chapter director so I recently offered my services.

We are constantly inundated with images , most of them trivial and self-indulgent. Flashes of Hope has commercial photographers take truly meaningful photos of children and families in the middle of dealing with a medical crisis. At a Flashes of Hope shoot the patients and their families offer the photographer a wide range of real emotion that normally can’t be captured in a 15 minute session (joy, vulnerability, silliness, sadness… but mostly love). The families are so grateful for the photos that they receive. They don’t realize that they are the ones who are actually doing the giving.

My role as Chapter Director is coordinating photo shoots (dates, photographers, makeup artists, paperwork, etc) and fundraising. At each shoot I am a bit jealous of the working photographer. I wish I could be the one setting up the lights, interacting with the kids and families on set, and creating the beautiful images that will be cherished for a lifetime. The reality is it is a pleasure watching others go through and share that experience.

Throughout my life of volunteering with kids I have found that the more I “give”, the more I get back. I am not good enough with words to describe what it feels like when a child you are working with can finally read a book cover to cover, when your little brother hikes up to a top of a rise and exclaims “I have never climbed a mountain before!” or the teen you have hosted from a foreign country thanks you for the best year of his/her life. Photographers can’t cure a child’s cancer but we can bring joy into lives of people who are having a difficult time. Flashes of Hope helps me realize what a real problem is and appreciate how fortunate and blessed we all are.

Here are some behind the scenes photos I took of volunteer photographer Jayne Wexler shooting at NYU Langone Medical Center.

Photographer speaks to model

Jayne chats up her model.

Photographer Eric Hason photographs Jayne shooting a patient for Flashes of Hope.

Our supermodel is a natural poser.

Behind the scenes photo of patient posing for photograph.

Our supermodel vogues for the camera.

Eric Hason photographs behind the scenes at a Flashes of Hope shoot

Jayne’s assistant demonstrates a jump technique.

Eric Hason photographs behind the scenes at Flashes of Hope photo shoot

Our supermodel implements her own version of the jumping technique she was just taught.

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advertising, beauty, catalog, commercial photography, e-commerce, fashion, fashion photography, hair, makeup, model, photographer, photography, studio

NYC Designer Lee Anderson Part II – the photos

As promised, here are images from the Spring 2014 photo shoot for New York fashion designer Lee Anderson.

We were very fortunate to have the stunning Clara Settje (Trump Model Management) modeling for us. The talented Xtah Weiss did an incredible job with hair and makeup.

This was a pretty straight forward shoot using a white background, a wind machine on Clara’s hair initially, then giving her a more glamorous look the second half of the shoot. Lee always brings incredible shoes and accessories to finish each look.

Clara was incredible bringing each look to life. The shoot was held at my NYC studio in the Flatiron District.

NYC photographer Eric Hason photographs model in dress

What more needs to be said? A picture speaks 1000 words.

Eric Hason photographs a white dress on model, New York City.

I love the shoulder and luxurious fabric that make this simple white dress so special.

dress photographer NYC studio

Stunning fabric elegantly draped.

gown photographer fashion NYC

Love the royal blue and the necklace is to die for.

Fashion photography NYC shift dress bold necklace.

A black and white shift made with contrasting patterned fabrics. Elegant and playful. Styled with a bold necklace and a pop of red.

Stunning shoulder detail on a column, luxurious fabric

Stunning shoulder detail on a column, luxurious fabric

Photographer Manhattan NYC fashion photography

Laser cut top to a beautiful gown.

NYC photographer photographs model wearing gown in Manhattan studio

A simple bodice with a flowing skirt with fun embellishments.

Eric Hason photographs model in dress, NYC

A beautiful sheen and laser cut detail make this dress so stunning.

Eric Hason photographer NYC photographs a model in gown

Bold color contrast and an playful but elegant cut.

NYC photographer Eric Hason photographs detail of dress

Stunning layering of fabric.

New York Fashion photographer photographs model in gown

An elegant muted sea green gown, wonderful volume and drape.

New York Fashion photographer Eric Hason photographs a dress

Lee loves using rich colors and bold pattens on a simple shift silhouette.

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Beauty photography, behind the scenes

I spent a beautiful NYC spring day in my studio with the talented makeup artist and hair stylist Tom Venditelli of Agency Gerard and manicurist Naoko Saita

Creating Beauty Images For Our Portfolios.

Natural makeup, natural hair, clean manicure and soft lighting along with Brazilian beauty Kelie Santos (DNA) and the equally lovely Jandra D (Next).

It was a fun, easy day, low pressure, hair flying in the wind, making beautiful photos and listening to great music.

My favorite track of the day was Vavava Voom by 70’s glam rocker Brett Smiley.

Here are some behind the scenes photos to whet my appetite to share the final images!  Kelie is being primped by Tom on set.  Jandra is doing her “Cousin It” imitation making sure her hair is voluminous and loose.

fashion-beauty-hair-makeup-lookbook-photography-nyc-manhattan-brooklyn

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Jovani Bridal Campaign photos

As promised last week, here are

photographs from the Jovani bridal campaign.

The location is the fabulous third floor of the Metropolitan Building in Long Island City, Queens, NY. It is chock full of great props in a distressed but chic setting.

Our model was the stunning Morgan Chelf from IMG. Cliff Hoppus styled the shoot.

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

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Fashion Editorial

I am please to share my latest fashion editorial published in Fashion 360 Magazine.

The inspiration for the shoot was the 1953 movie “How to Marry a Millionaire” starring Marilyn Monroe, Betty Grable and Lauren Bacall. We had two Manhattan locations; The Chester, an upscale restaurant in the Meatpacking District and a luxury apartment in Silver Towers. The balcony of the silver tower apartment had a dramatic, sweeping southern view of midtown and downtown Manhattan as well as the Hudson River and New Jersey.

The models were the beautiful Taylor Burns and Carleen Laronn both from Major Model Management. Fashion editor Ikponmwosa Edorisiagbon styled the shoot, makeup by Shon Michaux-Simon, Hair by Dior Sovaoa, and nails by Elizabeth Garcia.

My son Sam was my photo assistant. Always nice have your teenager listen to you when you ask him to pick something up or go get some coffee.

You can see the full editorial using this link: Fashion 360 Magazine – How to Marry a Millionaire

fashion hair makeup styling NYC Manhattan beauty photographer

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Bridal Fashion – Photography Behind the Scenes

I was hired by Jovani to photograph their new bridal fashion collection.

I brought on the ultra creative, hardest working man in fashion, Cliff Hoppus to style the shoot. With limited time Cliff was able to pull together flowers, veils and other accessories to make for a very successful shoot. The location is the Metropolitan Building in Long Island City, NY. It is a fabulous location, beautifully appointed, with lots of shabby chic furniture, peeling paint, rich tones making a great environment to shoot in.

Here are some fun behind the scenes photos of Cliff and my assistant Bin modeling for lighting tests. I will post some of the final images with the real model, Morgan Chelf (IMG) next week.fashion location NYC New York Manhattan Brooklyn Queens assistant hair makeup stylist catalog advertising campaign beauty bridal

location model photography fashion beauty hair makeup stylist advertising catalog lookbook

fashion beauty bridal hair makeup styling stylist beauty photography photographer Eric Hason New York NYC Manhattan Brooklyn

behind-the-scenes bridal fashion photography Eric Hason photographer NYC Manhattan Brooklyn NY advertising lookbook catalog showroom hair makeup beauty

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