beauty, behind the scenes, commercial photography, editorial, fashion photography, model, model casting, photographer, photography

Model casting for fashion, beauty and swim editorials

Renowned fashion photographer Jurgen Teller published a book “Go Sees”. It contains photographs he took of models who came to his London studio for model casting calls. Here is a video where he talks about the project: Jurgen Teller discusses “Go Sees”.

Later this month I will be shooting three editorials. I held a small casting for some models I would be interested in using for the shoot. Here are some digitals I took of some of the models for reference.
Thanks to the following New York model agencies: Trump, APM, Next, Major, MC2.

www.erichason.com

advertising, art, beauty, behind the scenes, commercial photography, editorial, fashion, film, hair, large format photography, makeup, photography

Behind the Scenes Fashion and Beauty Using Film

During my fashion and beauty shoots I have a good amount of downtime. It never ceases to amaze me how much time it takes to make beautiful women beautiful… talking about hair and makeup. For most shoots I allocate one to two hours for my team to prep the model for set… sometimes more, depending on how complicated the look is. This leaves me time to have some fun.

I have been documenting the process of prepping the models using my Holga (a plastic toy medium format film camera) and my newest camera body, a Toyo Robos (large format 4×5″ sheet film view camera).

The Holga is a blast to shoot with. You don’t know what you are going to get, focus, exposure, light leaks, etc, but that random effect is what makes the images beautiful!

With the Toyo 4X5 view camera, the process of shooting is slowed down. The camera is on a large tripod or camera stand. It takes a while to frame and focus using a loupe through the ground glass with a dark cloth over your head. Once you are satisfied with composition and focus, you then load a film back into place, obscuring the ground glass viewfinder so you no longer can see what is in your frame. You wait till you feel you have your moment and press down on the cable release to fire the shutter. The process is counter-intuitive to typical behind the scene photos, typically taken with a dslr or an i-phone.

Toyo Robos 4X5

Here are some images I have captured using both cameras, along with one taken using my Canon 5D Mk III.

www.erichason.com

beauty, behind the scenes, charity, commercial photography, Community Service, Flashes of Hope, makeup, model, photographer, Volunteer

Photography For a Great Cause

I spend most of my days shooting, producing, and marketing myself for fashion and beauty work. I have always allocated part of my time to community service, mostly working with kids. Besides my commitment to hosting foreign exchange students (currently Caterina from Italy) I am the New York Chapter Director for Flashes of Hope. We bring commercial photographers and makeup artists into centers that treat juvenile cancer and photograph the patients and their families.

Last week I brought photographer Dennis Kleiman into Cohen’s Children’s Hospital. Dennis is an extremely talented, very experienced editorial photographer. Dennis and I shared a Dumbo studio ten years ago. Recently Dennis and his wife Kelsy founded Stomping Ground, a successful company that has reinvented school photography. No more stiff, bland, uniform portraits. Stomping Ground brings out the personality of each individual kid.

Again, thank you to Richard, Anna and Dawn from NuBest Salon, Manhasset, NY for providing the hair and makeup to make our models feel and look so beautiful!

Dennis Kleiman photographs a patient and his mom for Flashes of Hope, NYC

Photographer Dennis Kleiman shoots patient for Flashes of Hope, NYC Chapter

photography, flashes of hope, nyc, New York, Manhattan, Dennis Kleiman, Stomping Ground, charity, makeup, hair, NuBest Salon, Manhasset, Glam

Anna Naso of NuBest Salon, Manhasset, NY puts the finishing touches on a patient’s mom’s makeup.

photography, flashes of hope, nyc, New York, Manhattan, Dennis Kleiman, Stomping Ground, charity

Photographer Dennis Kleiman shoots patient and his mom for Flashes of Hope, NYC Chapter

www.erichason.com

beauty, commercial photography, editorial, fashion, fashion magazine, fashion photography, hair, makeup, model, photographer, photography

Fashion editorial published in the current issue of Prestige International Magazine

On a cold, snowy, New York City January Sunday I had the opportunity to shoot a fashion editorial
for Prestige International Magazine, published in Paris, distributed internationally.

I was very fortunate to have the beautiful Sofitel New York as a location for the shoot. Due to the popularity of the hotel, dates were tight but the management graciously gave us a luxury suite with a huge patio and killer views and access to beautiful conference rooms and the lobby.

Fashion editor David Zambrana (I shot the opening photo on his website) and I decided on a suiting story. We wanted to book a sexy, cool model with an androgynous look, who better than Britt Linn from Red Model Management? Makeup artist Aeriel Payne, hair stylist Isaac Davidson, and manicurist Naoko Saita were given the enviable task of making the beautiful Britt camera ready!

It was a fun day running around the hotel, giving the guests a behind the scenes look at a fashion photo shoot, and making beautiful photos which I am very proud to share!

www.erichason.com

advertising, beauty, catalog, commercial photography, e-commerce, fashion, fashion photography, hair, makeup, model, photographer, photography, studio

NYC Designer Lee Anderson Part II – the photos

As promised, here are images from the Spring 2014 photo shoot for New York fashion designer Lee Anderson.

We were very fortunate to have the stunning Clara Settje (Trump Model Management) modeling for us. The talented Xtah Weiss did an incredible job with hair and makeup.

This was a pretty straight forward shoot using a white background, a wind machine on Clara’s hair initially, then giving her a more glamorous look the second half of the shoot. Lee always brings incredible shoes and accessories to finish each look.

Clara was incredible bringing each look to life. The shoot was held at my NYC studio in the Flatiron District.

NYC photographer Eric Hason photographs model in dress

What more needs to be said? A picture speaks 1000 words.

Eric Hason photographs a white dress on model, New York City.

I love the shoulder and luxurious fabric that make this simple white dress so special.

Stunning fabric elegantly draped.

Love the royal blue and the necklace is to die for.

Fashion photography NYC shift dress bold necklace.

A black and white shift made with contrasting patterned fabrics. Elegant and playful. Styled with a bold necklace and a pop of red.

Stunning shoulder detail on a column, luxurious fabric

Photographer Manhattan NYC fashion photography

Laser cut top to a beautiful gown.

NYC photographer photographs model wearing gown in Manhattan studio

A simple bodice with a flowing skirt with fun embellishments.

Eric Hason photographs model in dress, NYC

A beautiful sheen and laser cut detail make this dress so stunning.

Eric Hason photographer NYC photographs a model in gown

Bold color contrast and an playful but elegant cut.

NYC photographer Eric Hason photographs detail of dress

Stunning layering of fabric.

New York Fashion photographer photographs model in gown

An elegant muted sea green gown, wonderful volume and drape.

New York Fashion photographer Eric Hason photographs a dress

Lee loves using rich colors and bold pattens on a simple shift silhouette.

www.erichason.com

beauty, behind the scenes, commercial photography, fashion, fashion photography, hair, lighting, makeup, model, photographer, photography, studio

Beauty photography, behind the scenes

I spent a beautiful NYC spring day in my studio with the talented makeup artist and hair stylist Tom Venditelli of Agency Gerard and manicurist Naoko Saita

Creating Beauty Images For Our Portfolios.

Natural makeup, natural hair, clean manicure and soft lighting along with Brazilian beauty Kelie Santos (DNA) and the equally lovely Jandra D (Next).

It was a fun, easy day, low pressure, hair flying in the wind, making beautiful photos and listening to great music.

My favorite track of the day was Vavava Voom by 70’s glam rocker Brett Smiley.

Here are some behind the scenes photos to whet my appetite to share the final images! Kelie is being primped by Tom on set. Jandra is doing her “Cousin It” imitation making sure her hair is voluminous and loose.

www.erichason.com

advertising, beauty, catalog, commercial photography, editorial, fashion, fashion photography, hair, lighting, makeup, model, photographer, photography

Jovani Bridal Campaign photos

As promised last week, here are

photographs from the Jovani bridal campaign.

The location is the fabulous third floor of the Metropolitan Building in Long Island City, Queens, NY. It is chock full of great props in a distressed but chic setting.

Our model was the stunning Morgan Chelf from IMG. Cliff Hoppus styled the shoot.

www.erichason.com

beauty, editorial, fashion, fashion photography, hair, lifestyle, makeup, model, photographer, photography

Fashion Editorial

I am please to share my latest fashion editorial published in Fashion 360 Magazine.

The inspiration for the shoot was the 1953 movie “How to Marry a Millionaire” starring Marilyn Monroe, Betty Grable and Lauren Bacall. We had two Manhattan locations; The Chester, an upscale restaurant in the Meatpacking District and a luxury apartment in Silver Towers. The balcony of the silver tower apartment had a dramatic, sweeping southern view of midtown and downtown Manhattan as well as the Hudson River and New Jersey.

The models were the beautiful Taylor Burns and Carleen Laronn both from Major Model Management. Fashion editor Ikponmwosa Edorisiagbon styled the shoot, makeup by Shon Michaux-Simon, Hair by Dior Sovaoa, and nails by Elizabeth Garcia.

My son Sam was my photo assistant. Always nice have your teenager listen to you when you ask him to pick something up or go get some coffee.

You can see the full editorial using this link: Fashion 360 Magazine – How to Marry a Millionaire

www.erichason.com

advertising, beauty, behind the scenes, catalog, commercial photography, fashion, fashion photography, hair, lifestyle, makeup, model, photographer, photography

Bridal Fashion – Photography Behind the Scenes

I was hired by Jovani to photograph their new bridal fashion collection.

I brought on the ultra creative, hardest working man in fashion, Cliff Hoppus to style the shoot. With limited time Cliff was able to pull together flowers, veils and other accessories to make for a very successful shoot. The location is the Metropolitan Building in Long Island City, NY. It is a fabulous location, beautifully appointed, with lots of shabby chic furniture, peeling paint, rich tones making a great environment to shoot in.

Here are some fun behind the scenes photos of Cliff and my assistant Bin modeling for lighting tests. I will post some of the final images with the real model, Morgan Chelf (IMG) next week.

www.erichason.com

advertising, beauty, commercial photography, fashion, fashion photography, lighting, makeup, model, photographer, photography, studio

Fashion photography for a cause.

I was excited when I was contacted by Melanie Holland to help produce a fashion photo shoot promoting Elephantasia.

Elephantasia is a fashion event organized by Gabby Wild benefitting the Wildlife Conservation Society and raising awareness to stop the slaughter of African Elephants. The event will be held on Friday May 30 at the Central Park Zoo featuring a fashion show of over 50 designers of sustainable clothing. The donation to attend the event starts at $96, one dollar for every African elephant slaughtered each day.

Gabby Wild is a student of veterinary medicine at Cornell University. She is a tireless spirit who created her foundation to save and sustain wildlife around the globe. I am inspired by her energy, ethos and dedication!

With only one week to produce the shoot, I brought on

set designer Cooper Vasquez to help with creating and executing a concept.

We emailed images for inspiration conjuring the feel of jungle and savannah. Renting a hand painted backdrop from my friends (and next door neighbor) at Oliphant Studio along with begging, stealing and borrowing tires,
folliage, and a fog machine, Cooper pulled his magic creating simple, elegant sets that perfectly complimented the clothing and theme. I was astonished we could create and shoot 4 scenes in the 5 hours allotted on a Saturday morning.

Our beautiful and elegant model Mireille Van Der Wees from Elite Model Management created a stunning tableau for the photos.
Hair and makeup courtesy of the Alex Anthony Salon, Manhattan.

I am pleased to share some of the images we created! It is wonderful when my fashion photography can help with a greater good!

Gabby and Mireilla pose for a portrait.

Publicity photos for Gabby Wild

Photographs of Mireille to promote the fashion event.

Eric Hason Photography, New York

Fashion, Beauty, Lifestyle, Portrait

Category Archives: beauty

Model casting for fashion, beauty and swim editorials

Behind the Scenes Fashion and Beauty Using Film

Photography For a Great Cause

Fashion editorial published in the current issue of Prestige International Magazine

NYC Designer Lee Anderson Part II – the photos

Beauty photography, behind the scenes

Creating Beauty Images For Our Portfolios.

Jovani Bridal Campaign photos

photographs from the Jovani bridal campaign.

Fashion Editorial

I am please to share my latest fashion editorial published in Fashion 360 Magazine.

Bridal Fashion – Photography Behind the Scenes

I was hired by Jovani to photograph their new bridal fashion collection.

Fashion photography for a cause.

I was excited when I was contacted by Melanie Holland to help produce a fashion photo shoot promoting Elephantasia.

set designer Cooper Vasquez to help with creating and executing a concept.