advertising, commercial photography, family, fashion, fashion photography, Foreign Exchange, friends, model, photography, the good life, Uncategorized

On the Other Side of the Camera!

This winter my friend and former assistant Kentaro Minami visited NYC with his client Mitsukoshi Department Store to photograph events and other assignments. One of the assignments were to create photos of their newly designed shopping bag being used by people. I was quite flattered when he asked me and my family to model for the shoot, which of course includes our Italian exchange student Caterina and our vizsla, Hoshi. Sunday morning we had the crew over for a typical New York breakfast of bagels, lox, and cream cheese, then got down to work: hair, makeup, styling and shooting in my Brooklyn home.

The photos were recently hung in windows at their flagship store in Tokyo. Unfortunately my schedule does not permit me to visit Tokyo and stand next to the window in order to greet my Japanese fans and autograph shopping bags. I am thrilled to have the experience, memories, and photos! I love being on the model side of the camera.

photographer, New York City, NYC, New York, campaign, advertising

family, Eric Hason, NYC

Isetan-vizsla-advertising-photography-NYC-31909_

department store

department store, window, campaign, advertising, NYC, photographer

display window, fashion photographer, campaign, advertising

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advertising, beauty, catalog, commercial photography, e-commerce, fashion, fashion photography, hair, makeup, model, photographer, photography, studio

NYC Designer Lee Anderson Part II – the photos

As promised, here are images from the Spring 2014 photo shoot for New York fashion designer Lee Anderson.

We were very fortunate to have the stunning Clara Settje (Trump Model Management) modeling for us. The talented Xtah Weiss did an incredible job with hair and makeup.

This was a pretty straight forward shoot using a white background, a wind machine on Clara’s hair initially, then giving her a more glamorous look the second half of the shoot. Lee always brings incredible shoes and accessories to finish each look.

Clara was incredible bringing each look to life. The shoot was held at my NYC studio in the Flatiron District.

NYC photographer Eric Hason photographs model in dress

What more needs to be said? A picture speaks 1000 words.

Eric Hason photographs a white dress on model, New York City.

I love the shoulder and luxurious fabric that make this simple white dress so special.

dress photographer NYC studio

Stunning fabric elegantly draped.

gown photographer fashion NYC

Love the royal blue and the necklace is to die for.

Fashion photography NYC shift dress bold necklace.

A black and white shift made with contrasting patterned fabrics. Elegant and playful. Styled with a bold necklace and a pop of red.

Stunning shoulder detail on a column, luxurious fabric

Stunning shoulder detail on a column, luxurious fabric

Photographer Manhattan NYC fashion photography

Laser cut top to a beautiful gown.

NYC photographer photographs model wearing gown in Manhattan studio

A simple bodice with a flowing skirt with fun embellishments.

Eric Hason photographs model in dress, NYC

A beautiful sheen and laser cut detail make this dress so stunning.

Eric Hason photographer NYC photographs a model in gown

Bold color contrast and an playful but elegant cut.

NYC photographer Eric Hason photographs detail of dress

Stunning layering of fabric.

New York Fashion photographer photographs model in gown

An elegant muted sea green gown, wonderful volume and drape.

New York Fashion photographer Eric Hason photographs a dress

Lee loves using rich colors and bold pattens on a simple shift silhouette.

www.erichason.com

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advertising, beauty, catalog, commercial photography, editorial, fashion, fashion photography, hair, lighting, makeup, model, photographer, photography

Jovani Bridal Campaign photos

As promised last week, here are

photographs from the Jovani bridal campaign.

The location is the fabulous third floor of the Metropolitan Building in Long Island City, Queens, NY. It is chock full of great props in a distressed but chic setting.

Our model was the stunning Morgan Chelf from IMG. Cliff Hoppus styled the shoot.

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

www.erichason.com

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beauty, behind the scenes, catalog, fashion, hair, makeup, model, photographer, photography

Fashion advertising shoot, behind the scenes photographs

Fashion Campaign

Last week I photographed and advertising campaign for my client Shani Grosz in my Manhattan studio. It was a long day shooting against two set ups, white seamless paper and a painted backdrop with fog turning my studio into a haunted forest. The stunning model, Julia Anisimova from Q Model Management killed it. She had great energy from entering the studio at 7am till the last frame was shot ten hours later. Wendi Miyake provided flawless hair and makeup and was on point though out the shoot.

Here are some behind the scenes photos.

Client photographs model Julia for social media

This photo shows a bit of the lighting setup and the hanging backdrop.
fashion photographer hair makeup styling beauty campaign lookbook client

Fashion Model Julia Anisimova on set.

This is just a test frame. All out of camera. Not the final select, no retouching at all!
model fashion advertising campaign lighting hair makeup

Photo assistant

Have to include the first frame of the day. Meet my assistant Ed Estrada. My righthand man and guardian angel!
photo assistant test shot fashion photography photographer

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