activewear, advertising, advertising photography, beauty, campaign, catalog, fashion photographer, Lookbook, model, Uncategorized

Activewear Catalog Photography

My Spring 17 photography for activewear lifestyle brand LukkaLux are currently up on their website! LukkaLux creates chic, sexy, trend setting designs implementing great graphic cuts, bold colors and materials with a focus on comfort and utility.  These bras, tops, bottoms, jackets and bags look and feel equally great in the gym/studio or at brunch!

Below are some photos from the shoot with beautiful Simone from One.1 Management, NYC, NY.

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advertising, advertising photography, behind the scenes, campaign, catalog, commercial photography, e-commerce, ecommerce, editorial photography, fashion, fashion photographer, fashion photography, location photography, Lookbook, makeup artist, men's fashion, menswear, model, outerwear

Photography for Iconic Outerwear Brand Member’s Only

Last week packed up my camera, strobes, stands, seamless background paper and headed to the garment center to shoot for outerwear lifestyle brand Member’s Only.  After shooting the collection against seamless paper we set up outside for some additional environmental image shots.  The showroom has a few balconies overlooking W. 40th St. with east and west views which scream Manhattan.  I had a great day with models Gabrielle Covers from Major Model Management, New York, Todd Charles from Q Models NYC and my favorite Czech makeup artist/hair stylist Veronika Robova.  Sidenote,the client styled the shoot with cool footwear from their friends at Jibs Life!

Below are some photos straight out of camera, no retouching.

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editorial, editorial photography, fashion editorial, fashion magazine, fashion stylist, magazine, men's fashion, photography, portrait, styling

Editorial Portraits of Fashion Stylist Ty Hunter

Fashion 360 Magazine commissioned me to photograph Ty Hunter for an editorial feature in their April issue.  Ty was a long term stylist for Beyonce who recently launched his own activewear collection Ty Hunter by Reflex.

The shoot was scheduled to start after I finished photographing a commercial catalog job.  That shoot was very successful, but physically taxing.  I was a bit tired after the job. Ty brought a refreshing, positive air into the studio which totally rejuvenated my creative energy. We switched up the set, tweaked the lighting and he being the consummate professional, we quickly shot 5 fabulous looks.

What really struck me about Ty is how genuinely interested he is in other people and their stories.  I really enjoyed my time working with him and hope it is not my last time collaborating!

Please click HERE to see the entire feature article!

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advertising, advertising photography, beauty, beauty photography, behind the scenes, campaign, commercial photography, fashion, fashion photography, fashion stylist, portrait, pr, publicity, singer

Promotional photographs for singer Ilaria Della Bidia

I love my job.  There is nothing I would rather be doing than creating photographs. Last Saturday I had the pleasure of photographing Ilaria Della Bidia.  Ilaria lives in Lucca, a small city in Tuscany, Italy.  Coincidentally last summer I had the pleasure of visiting Lucca while spending time visiting close friends.  It is a magnificent walled city where the central square was built on top of a Roman Ampitheater.  Lucca is the birthplace of Puccini.  When walking past the music conservatory students’ music pours out of every window.

Ilaria tours with Andrea Bocelli and is putting the finishing touches on a solo release.  Besides singing like an angel Ilaria is beautiful both inside and out.  Her playful personality and comfort in front of the camera made my job very easy.

Fashion stylist Brit Cato pulled magnificent gowns and casual looks that complimented Ilaria’s beauty and style. Makeup artist and hair stylist Angela Ivana did a beautiful job creating natural and more glamorous looks.

Here is an image taken at the end of the day with Ilaria, Brit and myself looking fresh!

Singer-Ilaria-Della-Bidia-Beauty-Fashion-Portrait

Once I get the team’s final selects I will post the final images! Images will be used for promotion and publicity.  I hear that they will be displayed in Time Square, NYC!

 

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advertising, advertising photography, art, beauty, beauty photography, campaign, catalog, commercial photography, denim, editorial, editorial photography, fashion, fashion editorial, fashion photographer, fashion photography, fashion stylist, hair, Jeans, makeup, makeup artist, studio, studio photography, style, styling

New Women’s Denim Fashion Photoshoot

I am pleased to share images from a recent fashion shoot with model Lore Varga from model agency Marilyn New York.

The concept is a clean set using grey seamless paper rolled up exposing the photo studio’s cement floor giving a bit of an industrial feel.  Fashion is denim driven using accessories and set design to tie in non-denim looks. Hair is loose and wind-blown, makeup is clean with strong elements.  Lore’s look is very strong, beautiful face, thick, long hair, and a great figure.  Her posing and movement is strong, she really knows how to work a look.

Team credits: fashion stylist Sara Medhat, hair stylist Angela Ivana, makeup artist Yevgene Wright-Mason.

To view other fashion (women and men) and beauty please visit my website

www.erichason.com

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beauty, beauty photography, commercial photography, editorial, Flowers, Uncategorized

Beauty Photoshoot with Myriem

Last month created a beauty photo shoot with Myriem, a gorgeous Tunisian model represented by Ford Models, New York.  We decided to use flowers to enhance the shoot and create a story, forgoing jewelry, fashion or accessories. Makeup artist Jonet Williamson created strong, clean looks and hair stylist Tamara Laureus created a soft, elegent flow.  The shoot was held at my studio in West Chelsea, close to the Highline Park, NYC.

Here are some images we created!  I love the blue background!

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www.erichason.com

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Uncategorized

Beauty Campaign for New Makeup Bar

I am very excited to share images I shot for iBeauty, a makeup bar that will be opening the summer of 2017.  With strong, clear art direction makeup artist Hiro Yonemoto and hair stylist Kazuhide Katahira were able to create 3 to 4 strong looks on four models in a single day of shooting. The pace was quick but not rushed.  Fashion stylist Sara Medhat provided tops and accessories to compliment and complete each look.  The client is thrilled with the imagery and I can’t wait to see the photography in use.

Models for the project were Jasmine Rutledge with APM Models New York, Moira Tumas with Click Model Management, NYC, Sherry Qui and Dayna Frazer both with Fenton Model Management, New York.

We had a fun day shooting.  Some of the images we took are below.

Fashion and Beauty Photography NYC New York Eric HasonMakeup photography fashion nycFashion and Beauty Photography New York NYCEric Hason Beauty and Fashion photographer NYC New YorkFashion Beauty Lifestyle photography NYCNatural beauty and fashion photography NYCBeauty Makeup Photography Fashion New YorkBeauty and Fashion photography NYC New York

www.erichason.com

 

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