advertising, beauty, behind the scenes, catalog, commercial photography, fashion, fashion photography, hair, lifestyle, makeup, model, photographer, photography

Bridal Fashion – Photography Behind the Scenes

I was hired by Jovani to photograph their new bridal fashion collection.

I brought on the ultra creative, hardest working man in fashion, Cliff Hoppus to style the shoot. With limited time Cliff was able to pull together flowers, veils and other accessories to make for a very successful shoot. The location is the Metropolitan Building in Long Island City, NY. It is a fabulous location, beautifully appointed, with lots of shabby chic furniture, peeling paint, rich tones making a great environment to shoot in.

Here are some fun behind the scenes photos of Cliff and my assistant Bin modeling for lighting tests. I will post some of the final images with the real model, Morgan Chelf (IMG) next week.fashion location NYC New York Manhattan Brooklyn Queens assistant hair makeup stylist catalog advertising campaign beauty bridal

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fashion beauty bridal hair makeup styling stylist beauty photography photographer Eric Hason New York NYC Manhattan Brooklyn

behind-the-scenes bridal fashion photography Eric Hason photographer NYC Manhattan Brooklyn NY advertising lookbook catalog showroom hair makeup beauty

www.erichason.com

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beauty, behind the scenes, catalog, fashion, hair, makeup, model, photographer, photography

Fashion advertising shoot, behind the scenes photographs

Fashion Campaign

Last week I photographed and advertising campaign for my client Shani Grosz in my Manhattan studio. It was a long day shooting against two set ups, white seamless paper and a painted backdrop with fog turning my studio into a haunted forest. The stunning model, Julia Anisimova from Q Model Management killed it. She had great energy from entering the studio at 7am till the last frame was shot ten hours later. Wendi Miyake provided flawless hair and makeup and was on point though out the shoot.

Here are some behind the scenes photos.

Client photographs model Julia for social media

This photo shows a bit of the lighting setup and the hanging backdrop.
fashion photographer hair makeup styling beauty campaign lookbook client

Fashion Model Julia Anisimova on set.

This is just a test frame. All out of camera. Not the final select, no retouching at all!
model fashion advertising campaign lighting hair makeup

Photo assistant

Have to include the first frame of the day. Meet my assistant Ed Estrada. My righthand man and guardian angel!
photo assistant test shot fashion photography photographer

www.erichason.com
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